Kevin Benedict Ponders the Future

Mobile Retailing News Weekly - Week of April 11, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

New research out from Gartner estimates total spend on mobile advertising will reach $3.3 billion in 2011, growing to over $20.6 billion by 2015.

http://www.mobilemarketingwatch.com/mobile-advertising-spend-to-reach-3-3b-in-2011-growing-to-20-6b-in-2015-14497/

********

Office supply retailer OfficeMax has launched a new mobile marketing initiative that will reward consumers with discounts and coupons for checking in at physical locations via Facebook Places.

http://www.ricg.com/marketing_articles/digital_marketing/officemax_taps_facebook_places_for_new_mobile_initiative_/

********

Mobile advertising revenues in Canada are forecast to top $51 million in 2010, eclipsing online revenue growth at a time when traditional media continue to see fewer ad dollars.

http://www.torontosun.com/money/2011/04/11/17949056.html

********

InMobi has stated that the mobile ad market has grown by 1.5 billion ad impressions between October 2010 and January 2011, a growth of 27 percent.

Mobile Expert Podcast Series: Kore Telematics' Alex Brisbourne, Part 2

This is Part 2 of my interview with Kore Telematics' CEO Alex Brisbourne. You can listen to Part 1 here. In this interview we discuss M2M (machine to machine) communications and how it relates and compliments enterprise mobility.

Companies are seeking to reduce costs and improve productivity and efficiencies. M2M wireless communications utilizes data from sensors in the field to improve decision making and improve business performance.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinar of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Podcast: Kore Telematic's Alex Brisbourne, Part 1

I am very interested in how the enterprise mobility markets and the M2M (machine to machine) communications markets will converge. From a BI (business intelligence) perspective, data coming in from the field all looks the same whether it comes from a person carrying a smartphone, or a remote M2M sensor reporting the status and location of a high value asset. At the enterprise BI level it is all valuable data that needs to be analyzed and converted into action based intelligence.

In this two part podcast I am interviewing Alex Brisbourne, CEO of Kore Telematics on these subjects. Alex has over 20 years of experience in the networking and telecommunications industry, in Europe, North America and Asia. KORE Telematics is the world's largest specialized provider of Business Class all digital wireless services for the M2M (machine-to-machine), telematics and telemetry markets.

Read Part 2.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinar of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Tour of the Mobile Enterprise Strategies Site

Tour Our Site!

Many of you may be accessing my articles, newsletters and other content through RSS feeds, Twitter, Readers or other websites so have not spent much time on my blog site. Because of this, I wanted to share a list of available tools on my site that you can use when engaged in research on issues related to enterprise mobility.

On the left sidebar is a menu of the different pages associated with this site. These pages contain the archives of my newsletters, interviews and video recordings. You can click on each of these areas and quickly scan the titles for something of interest.

When I am preparing a research paper, analyst report or presentation, I quickly review the last few weeks of newsletters to see all of the latest industry numbers. These newsletters are focused on market numbers and industry trends so this is a good collection.

On the right sidebar of the blog site is a "Search this Blog" field. This feature will search over 1,000 blog articles on this sight for the key word that you enter.

In the Mobile Expert Interviews section, http://mobileenterprisestrategies.blogspot.com/p/mobile-expert-interview-series.html, you can see recorded interviews with executives and mobility experts from many of the leading enterprise mobility vendors.

Again, on the right sidebar you can see the archive of articles listed by date. You can review articles all the way back to 2006, although I would not recommend it.

Back on the left sidebar is a list of the most popular articles over the past few weeks.

You can also sign-up to receive my articles, newsletters, podcasts, vodcasts (video podcasts) and other content via email by signing up here http://feedburner.google.com/fb/a/mailverify?uri=EnterpriseMobilityStrategiesForSapAndOthers&loc=en_US.

You can also join the community discussion on issues related to enterprise mobility by joining the SAP Enterprise Mobility group on Linkedin here, http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro.

If you are conducting research on enterprise mobility, I would suggest this site is one of the best places to start as I have already aggregated all of the industry numbers and trends here.

Enjoy!

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin

Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Podcast Series: Philippe Winthrop, Part 2

This is Part 2 of a video podcast (listen to Part 1 here) that I conducted with my friend and fellow mobility industry enthusiast, Philippe Winthrop with The Enterprise Mobility Foundation. In Part 2 we are talking about enterprise mobility management policies, mobility governance issues and different mobility strategies.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinar of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

The Mobile Perspective

Interesting Perspective

Have you ever thought that a mobile worker might see enterprise mobility from a different perspective than the company he or she works for? The company might be thinking only about how to extend their existing SAP ERP out to mobile devices. However, in order to maximize productivity, the mobile user could benefit from other mobile solutions and by having integrations into many other back office applications. Here is a scenario to consider:

Charlie needs work orders to be dispatched to his smartphone from his non-SAP scheduling and work order management application.
Charlie needs to fill out his timesheet using SAP's mobile timesheet application.
Charlie needs step-by-step navigation from his existing location to the next job site.
Charlie would benefit from having an automated telephone calling service to alert customers of his imminent arrival onsite.
Charlie would like to have mobile access to his SAP based HR benefits, vacation and sick days information.
Charlie would like to have mobile access to the account information of his customers in SAP CRM.
Charlie would like to have mobile access to the service history of his customers.
Charlie would like to have mobile access to shipping status, so he knows when he can schedule a return visit.
Charlie would like to see how his KPIs compare with his peers so that he can improve his performance.
Charlie provides asset maintenance services for his clients and needs to review EAM (enterprise asset management) data in IBM's Maximo solution. He would benefit from a mobile integration with IBM Maximo as will as SAP.
Charlie would like to have the ability to take orders, while on location, via his smartphone.
Charlie would like to collect payments while onsite with the customer. He would benefit from being able to process a credit card payment via his mobile device.
Charlie would like to know the location of parts that he needs for his repairs. Is the part in inventory in the warehouse, in a nearby company vehicle or down the street at a preferred vendor's location?
Charlie would like to geo-tag (capture GPS location and apply a barcode label) to the equipment he maintains, so that next time he knows the exact location of all the equipment on the maintenance plan and can uniquely identify it.

The point of this list is to suggest that the mobile user, in order to maximize his/her productivity, may have different needs and different priorities than others in different roles and departments. It is important to review the mobility needs of all of your mobile workforce first, before developing your company's IT priorities and mobility strategy.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinar of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin

Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of April 11, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week. I am specifically targeting information that reflects market data and trends.

Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

The global printed electronics market including RFID technology is expected to grow from $2.8 billion in 2008 to $24.25 billion in 2015.

http://pr-usa.net/index.php?option=com_content&task=view&id=686294&Itemid=29

********

NASCAR pit crews are now using sensor technology and tablet PC’s to track the performance of racecars.

http://www.ruggedtabletpc.com/blog/bid/56443/NASCAR-Driver-Safety-Improved-by-Real-time-Data-and-Tablet-PCs?source=BlogTwitter_%5BNASCAR Driver Safety%5D

********

The FDA has recently cleared the use of a handheld device that analyzes blood in real time. This is the fourth medical handheld device that the FDA has cleared since January.

http://mobihealthnews.com/10629/fda-clears-abbotts-mobile-blood-analyzer/

********

DAILY RFID has released UHF RFID Wristband for patient identification and management. With an RFID chip sealed inside the wristband, the RFID Wristband can be used to automatically record and transfer the real-time data for hospital management.

Mobile Expert Podcast Series: Philippe Winthrop, Part 1

I am excited to be able to provide you with the following two part interview with The Enterprise Mobility Foundation's Philippe Winthrop. He is an experienced mobility expert, veteran mobility analyst and all around good guy. We have done several webinars and events together in the past, and I appreciate his expertise and enthusiasm for mobility. In this interview we talk about the complexities inherent in enterprise mobility with special emphasis around enterprise mobility management and mobile device management.

You can listen to Part 2 here.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinar of Note

Redstone Arsenal's 3 Maintenace Challenges Solved by Mobile

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Podcast Series: K2 Partnering's Paul Andrew, Part 2

This is Part 2 of this podcast with K2 Partnering's Paul Andrew. In this 8 minute segment we discuss the challenges for companies wanting to implement enterprise mobility. You can listen to Part 1 here.

Whitepapers of Note
The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

***************************************************

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility Group on Linkedin

Read The Mobility News Weekly

Read The Mobile Retailing News Weekly

Read The Field Mobility News Weekly

Read The Mobile Money News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Podcast Series: K2 Partnering's Paul Andrew, Part 1

I am particularly excited about this 2 part interview with Paul Andrew because he is with K2 Partnering, a global provider of enterprise software consultants, and he is talking with his large clients nearly every day. This gives him unique insights into what companies are needing and thinking around enterprise mobility today.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.