What I Learned about Mobility at the SAP Influencer Summit 2010

I have compiled my tweets (join me on Twitter @krbenedict) that I published over the past few days here at the SAP Influencer Summit in Santa Clara, CA. I focus on enterprise mobility so this is the topic of most of these tweets.

1. Prashant Chatterjee said 100% of customers add customized features to their mobile apps today.

2. We got solid mobile roadmap answers at the SAP Influencer summit.

3. The 365, Mobiliser Service Platform and SUP will start to converge around the tools in the mobile SDK.

4. Sybase Mobiliser Service Platform consists of communications, apps and commerce functions (365).

5. Mobile developers may have a revenue opportunity developing add-ons to the mobile SDK and selling on SAP EcoHub.

List of Submitted Questions for SAP's Mobile Business Unit

Prashant Chatterjee, John Appleby

This is the list of questions concerning SAP's mobile strategy that readers have submitted to me over the past three days.  I am attending the SAP Influencer Summit this week and have shared these questions from the mobility teams at SAP/Sybase.  I have some answers already and will write these up in a separate article later this week.  If you would like to add a question to this list please email them to me and put SAP Influencer Summit Questions in the subject line.

Here is the latest compilation of questions submitted by readers of the blog http://mobileenterprisestrategies.blogspot.com/.

Mobile Applications and Location Context

The other day a group of us mobile technology consultants met at the Chicago airport before driving out to a client's location.  Having missed lunch, we decided to search for a quick bite to eat. 

We found a Subway Sandwich location right off a freeway exit.  However, once we arrived we found that the restaurant had one-inch thick bullet proof glass separating the customers from the restaurant staff, and a group of men were guarding the entrances to the parking lot and making non-stop transactions through the windows of a long line of cars.

Our mobile applications and mobile maps helped us quickly find a restaurant, but our mobile apps did nothing to help us know if the locations were healthy or safe.  I want a mobile application that will show me more than simply data points.  I don't just want to know where food is sold, but where it is safe to consume it.  Who wants to find an unsafe restaurant in which to eat?

This experience, has made me really appreciate the value of mobile applications that include contextual features and capabilities.  I want to know the following:

When Mobility Is Not About Mobility

Where is the value in a mobile application?  Today, at the SAP Influencer Summit, Prashant Chatterjee with Sybase, an SAP company, hinted at an answer.  He said the value mobile software developers need to bring to the SAP mobile ecosystem is vertical industry knowledge.  The value of a mobile application is found in its ability to support very specific business and industry processes.

The ability to integrate and automate best practices and rich content into mobile applications is powerful.  No one is looking for vendors that can simply build screens on a mobile device.  They want intelligent mobile applications, with deep industry expertise architected into it and integration into core business software systems and database content.

Prashant gave an example of an oil refinery environment.  He said there are very unique requirements for enterprise asset management in an oil refinery and in the management of pipelines.  These unique requirements, supported by a mobile application, would be a great vertical niche market.

An example of a mobility solution vendor is Syclo, a co-innovation partner of SAP.  They have tightly integrated their mobile applications with the SAP enterprise asset management solutions to provide this industry support.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Kevin’s Mobile Retailing News Weekly – December 7, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

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On Cyber Monday mobile commerce sales from eBay shoppers in the United States increased 146 percent year over year, with California, Nevada, Maryland, Pennsylvania and Florida leading the way as the top mobile shopping states.

http://www.mobilecommercedaily.com/ebay-us-mobile-commerce-sales-soar-146pc-on-cyber-monday/

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IBM announced that the Bon-Ton Stores, Inc. website has experienced a double digit increase in sales using IBM software to advance its online and mobile commerce initiatives. Bon-Ton Stores, Inc. sells leading brands in apparel, cosmetics and home furnishings.

HTML 5 and Sybase Unwired Platform

Sybase, an SAP company, has made a lot of money over the years selling mobile client databases.  These databases (SQL Anywhere Database Client) reside on the mobile device and are synchronized with a technology called SQL Anywhere Mobilink.  I wonder how this revenue stream will be impacted by the emergence and adoption of HTML 5.

Does anyone dare share an opinion?

HTML 5 has a database built into it.  Every mobile client that uses this HTML 5 database means one less potential SQL Anywhere Database Client license for Sybase. 

I read this week on Gil Bouhnick's blog MobileFever, that ClickSoftware is releasing their first HTML 5 version of their ClickMobile solution.  Last month I saw a demo of their iPad version running HTML 5 and it was a great looking application.

I look forward to your thoughts and comments regarding the impact you believe HTML 5 will have on the enterprise mobility market.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Kevin’s Mobility News Weekly – December 2, 2010

Kevin's Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week. I am specifically targeting information that reflects market numbers and trends.

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Analysts predict the mobile application market will be worth $4 billion by next year.

http://green.tmcnet.com/news/2010/11/25/5158630.htm

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Google's Android OS has successfully managed to dethrone Symbian as the most popular smartphone OS in Asia for the third quarter of 2010.

http://www.pcworld.in/news/android-most-popular-smartphone-platform-asia-41562010

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The iPhone's popularity in Japan is cracking open an industry long thought inaccessible to outsiders.

Facebook, Mobility and Field Services Applications

I have been watching with keen interest the convergence of social networking and enterprise mobility.  Recently, SAP mobility partner, ClickSoftware announced a social media extension to their SAP Workforce Scheduling and Optimization solution that is very interesting and worth highlighting. 

Customers can book and change service appointments directly on a service organization’s Facebook page.  Customers can receive reminders and notifications on the expected arrival time of the field service engineer to minimize wait times.  With this extension, Facebook becomes yet another interaction channel for ClickContact, which can also integrate two-way communication with company web pages, automated voice calls, e-mail and SMS. Customers may select their preferred channels of communication at any time.

Right now, Facebook does not support this application extension on the Facebook mobile application, but this is expected in the near future. So today the customer accesses Facebook from their browser and books or reschedules their appointment.  How does this relate to mobility?  Customers can configure the Facebook application to send notifications to their smartphones via email, voice message, Facebook notification or text.

Mobile Enterprise Management Platform

Is another mobile acronym on your Christmas list?  Great!  I have one for you, MEMP (mobile enterprise management platform).  A MEMP is designed to help you keep mobile systems, mobile networks, mobile devices and your mobile workforce working and productive.  This is not easy if you have several thousand mobile devices being used in mission critical roles across a wide geographic area.

When my family and I are traveling on trains in Europe, all of the rail staff that check your tickets and sell you snacks are carrying mobile devices.  Airports and airport gates are increasingly being operated by people with mobile devices.  Public safety and emergency responders are nearly all carrying mobile devices today.

If you have the good fortune of being the person responsible for keeping mission critical mobile applications and mobile devices operating, then you would appreciate the value of a MEMP.

Global Economic Development, Prosperity and Enterprise Mobility

In the book The Birth of Plenty, the author William J. Bernstein proposes that prosperity is based on the following four tenets:

1. Property Rights – Creators must have proper incentives to create.

2. Scientific Rationalism – Innovators must possess the proper intellectual tools in order to innovate and must be able to do so without fear of retribution.

3. Capital Markets – Entrepreneurs must have access to sufficient capital to pursue their visions.

4. Transportation/Communications – Society must be able to rapidly and efficiently move information and finished products.

Bernstein says that the presence of, or lack of, these four items determines the level of prosperity of a people or country.

When I read item four on the list I thought about enterprise mobility.  I have worked on, seen and heard about many mobile enterprise applications that have enabled economic development and a higher quality of life.  Let me share a few of them.