Mobile Marketing News Weekly - Week of January 30, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
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Also read Mobility News Weekly
Also read Mobility Charts Weekly

The global redemption rate of mobile coupons will average at over 8% by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a study by Juniper Research. Redemption values are expected to exceed  $43 billion globally by 2016, driven by better targeting and mobile apps. Read Original Content

According to Fiksu, the last half of December 2011 was the most competitive for mobile marketers, with mobile traffic and mobile adspend in the final week up 100% over prior weeks. Read Original Content

Total U.S. mobile and social media revenue including consumer and business access, content, advertising and marketing increased 30.2% to $45.38 billion in 2011, according to media econometrics provider PQ Media. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile advertising spending in the U.S. reached an estimated $1.45 billion in 2011, up 89%. In 2012, U.S. mobile ad spending is expected to grow 80% to $2.61 billion. This is up significantly from previous estimates of 47% growth to $1.8 billion Read Original Content

Mobile Marketing News Weekly - Week of January 23, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to a report from Gartner, the worldwide market for mobile advertising is expected to grow from $1.8 billion in 2011 to $13.5 billion in 2015, roughly a 65% growth rate. Read Original Content

Thanks to the rapid growth in worldwide smartphones from an estimated 509 million last year to an estimated 914 million in 2012, Google’s mobile ad revenues are expected to more than double from an estimated $2.5 billion last year to $5.8 billion in 2012. Read Original Content

The total value of the global mobile marketing and advertising market is expected to grow from €2.6 billion in 2010 at a compound annual growth rate of 37% to €17.2 billion in 2016. Read Original Content

Verivo Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Verivo Mobile, http://verivo.com/

Groupon and Deutsche Telekom have announced that they have formed a partnership in Europe. The Financial Times Deutschland reported that Groupon is looking to make an extra €2 to €3 billion in revenue from this agreement by 2015. Read Original Content

Mobile Marketing News Weekly - Week of January 9, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

A new report from Juniper Research, the Mobile Coupons Whitepaper, shows that the total value of coupons redeemed via smartphones will reach $43 billion by 2016, a redemption rate of 8 percent. Read Original Content 

Merchants running mobile advertising campaigns claim that between 5 and 10 percent of their digital purchases are coming from mobile devices, according to a Mojiva executive. Read Original Content

Google is on pace to generate 2012 mobile advertising revenues in excess of $4 billion, according to a new forecast issued by Piper Jaffray analyst Gene Munster. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

According to Research and Markets, with a compound annual growth rate of 37 percent, the mobile ad market is forecasted to be worth $17.2 billion during 2016. Read Original Content

Field Mobility News Weekly - Week of January 9, 2012

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read M2M News Weekly
Also read Mobile Commerce News Weekly
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Also read Mobility Charts Weekly

RFID monitoring stations were used recently in a government construction project in
Virginia. Radio frequency identification tags were used to track tools and equipment throughout the construction site to limit lost supplies and resources. Read Original Content

A British Columbia based transit system is using RFID sensors to track vehicle routes and identify individual busses as they enter the warehouse to be refueled. Read Original Content

Throughout Taiwan motorcyclists use tablet devices for GPS and map features that help drivers navigate through busy streets and avoid traffic. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

According to IDTechEx the real time location systems market will increase from $255 million to $293 million in 2012, and reach $4 billion in 2022. Read Original Content

M2M News Weekly - Week of January 2, 2012

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to AolEnergy, by 2012 the world smart meter market will be worth $50 billion with countries Brazil, Poland and Singapore leading the market. Read Original Content

Smart meter and smart grid deployments have increased significantly during 2011, particularly in North America, according to a newly released report by Pike Research. According to the firm's analysis, global smart meter shipments reached 19.2 million in the third quarter of 2011, which represents a 5.3 percent increase over the second quarter of 2011. Read Original Content

According GTM Research, the European smart grid market will add 100 million smart meters by 2016. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

According to a new market study by Lucintel, the global smart grid market growth rate is likely to reach approximately $57 billion by 2016 with a yearly rate of 13 percent over the next five years. Read Original Content

Mobility News Weekly - Week of January 2, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
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Also read Mobility Charts Weekly

The smartphone and tablet buying rush over the holidays spilled over into a corresponding deluge of app downloads, with the total weekly number exceeding one billion for the first time.  Read Original Content

RIM’s share of U.S. mobile phone subscribers in the three months through November dropped to 6.5 percent from 7.1 percent in the previous quarter, according to research firm ComScore Inc.  Read Original Content

According to market research firm NPD Group, the demand for tablets is expected to grow in the small and medium business market, companies with less than 1,000 employees, over the next year with Apple’s iPad taking the lead.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Gartner is forecasting that some 50 percent of traveling workers this year will ditch their laptops in favor of handier devices.  Read Original Content

Mobility Charts Weekly - Week of January 2, 2012

The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.

comScore recently released new numbers on U.S. online holiday spending for the season-to-date, and found that consumers continued to shop online in record numbers. For the first 56 days of the November to December 2011 holiday season, $35.3 billion was spent online – an increase of 15 percent over the corresponding days last year, and a new record. Read Original Content

Pew Research has recently studied the relationship between per capita income and technology.  In a recent study they found that as a country’s per capita income increased, so did the number of mobile devices and overall usage of social networking. Read Original Content

According to comScore’s latest mobile subscriber data for November, the percentage of users who use apps has finally surpassed the percent of subscribers who turn to a mobile browser. Read Original Content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Click Here!

Read The Mobility News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of January 2, 2012

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

General contractors and builders at more than 30 construction sites within the United States are employing an RFID-enabled solution to track the number of workers on those sites, as well as their identities. Read Original Content

Global enterprises are shifting to mobile-only communications faster than expected, according to the BroadSoft 2011 Mobile Enterprise of the Future Survey. Read Original Content

TomTom vehicle management solutions have grown 30 percent yearly and now represent the largest fleet telematics provider in the Europe region. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

GAO RFID has recently released a rugged RFID scanner that allows livestock owners to more easily track and manage animals throughout farmland. Read Original Content

M2M News Weekly - Week of December 19, 2011

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Pike Research suggests that nearly nine out of ten plug-in electric vehicles sold during this year will include a basic telematics package.  That number will grow to 94 percent by 2017 and annual revenue from the market will reach $1.4 billion by the same year. Read Original Content

According to Fieltechnologies.com, telematics solutions are saving U.S. businesses millions of dollars yearly by recording driving behavior and engine performance using sensor technology embedded within vehicles. Read Original Content

Market research firm Telsyte expects M2M applications in Australia to present a $300 million opportunity for carriers over the next four years as the Australian mobile services market grows from around 29 million subscriptions this year to 35 million by June 2015. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

According to Sam Lucero, practice director of M2M Embedded at ABI Research, the future of M2M largely depends on the creation of off-the-shelf, modular components that have core functionality but can operate across different applications. Read Original Content

Mobility News Weekly - Week of December 19, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility Charts Weekly

Syclo has announced that its Agentry Mobile Platform, SMART Work Manager and SMART Service Manager have been named as winners in the tenth annual Mobile Star Awards program.  Read Original Content

Korean consumer electronics giant Samsung has emerged as the most popular smartphone maker in the UK during 2011.  Read Original Content

The smartphone market in China seems to be ever expanding, and adding to the sea of handsets is the recently launched Dell Streak Pro. This mobile device has been built as a follow up to the Dell Streak 10 tablet that was released earlier this year in China.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Samsung is continuing to dominate the overall Australia and New Zealand mobile phone market, with the South Korean giant pushing ahead of Apple for a third consecutive quarter, according to International Data Corporation.  Read Original Content

Mobility Charts Weekly - Week of December 19, 2011

The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.

According to a Prosper Mobile Insights survey, 23.5 percent of smartphone and tablet owners say their device has been an integral part of their holiday shopping experience so far and they could not shop without it. Read Original Content

The cellular M2M embedded module market experienced a more difficult than expected year in 2010. Although total unit volumes continued to rise, reaching nearly 34 million units shipped in 2010, total industry revenue fell from roughly $996 million in 2009 to about $841 million in 2010, reversing the upward momentum in revenue seen in 2009 as the market rebounded from its 2008 lows. Read Original Content

The market for EPC RFID hardware exceeded $354 Million in 2010, an increase of more than 140 percent over 2009.  VDC anticipates that the market will continue to experience rapid growth in 2011, with global revenues growing more than 104 percent. Read Original Content


*************************************************************

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Click Here!

Read The Mobility News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of December 19, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The new iPhone app, Tactical Nav, has been gaining popularity among military personnel allowing users to easily plot and map artillery fire throughout rugged terrain while using their smartphone. Read Original Content

The global enterprise mobility market in terms of revenue was estimated to be worth $5.5 billion in 2011 and is expected to reach $7.6 billion by 2016. The end-user devices segment accounted for the maximum share, with $3.0 billion in 2011 and is expected to reach $3.8 billion by 2016. Read Original Content

OnForce, a source for on-site tech talent, announced the availability of its Apple iPhone application for IT service corporations and field technicians. The app, available in the Apple App Store, offers efficiency and collaboration benefits throughout the lifecycle of every service event. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

According to IDTechEX, the Global market for RFID technology in 2010 was $5.63 billion, up from $5.03 billion in 2009. The primary drivers for future growth will be "modernizing" applications including asset management, cargo tracking and security, corporate employee identification I.D. cards, networks and facility access control, transport passes, as well as supply chain management. Read Original Content

M2M News Weekly - Week of December 12, 2011

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

By 2020 the number of connected devices in the world is estimated by Machina Research to be 12 billion, up from one billion in 2010. In Australia Telstra is predicting the M2M market will be worth $1 billion annually in that country alone in 10 years. Read Original Content

RACO Wireless, an M2M partner for T-Mobile announced that the company is on pace to increase its year-over-year growth by 300 percent in 2011. Read Original Content

AT&T is launching a new business division in Atlanta called Digital Life Services, focusing on new opportunities like remote health care, energy management and home security. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

According to Verizon CEO Lowell McAdam, the age of wireless sensors and M2M technology has arrived. Verizon is increasingly getting involved with M2M projects that include home-energy management solutions and smart meters. Read Original Content

Mobile Medical News Weekly - Week of December 12, 2011

The Mobile Medical News Weekly is an online newsletter made up of the most interesting news and articles related to medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
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Also read Mobility Charts Weekly

The U.S. Department of Agriculture has granted a total of $30 million for 100 telemedicine projects in 34 states and one territory, according to a USDA news release. Read Original Content

Mercy Health System in Philadelphia created a highly targeted app three months ago for its bariatrics program. The app allows users to upload a photo of themselves and change their body image with a stroke of a finger to view what they might look like after weight-loss surgery. Since the app went live it has been downloaded nearly 1,300 times and used by consumers nearly 4,000 times. Read Original Content

The American Telemedicine Association projects an exponential growth in the adoption of telemedicine and mHealth technologies as a record number of consumers are entering fee-capped managed care insurance plans. Currently 73 million Americans are being monitored using telehealth solutions. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

Mobility News Weekly - Week of December 12, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility Charts Weekly

Android Market, Facebook, as well as Google apps such as Search, Gmail and Google Maps, are roughly the top most popular smartphone applications for the Android platform, according to Nielsen.  Read Original Content

Already big in Japan, Panasonic has announced that it plans to take on the world’s smartphone manufacturers and make the leap into the European market.  Read Original Content

Apple is learning to compromise.  Facing challenges winning over customers for its iAd mobile advertising service, Apple is softening its approach as it loses ground to Google in the fast-growing mobile-ad market.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Google has removed a slew of apps from the official Android Market after security researchers found that they contained hidden SMS-message-sending capabilities, allowing criminals to rack up profits at the expense of the smartphone user.  Read Original Content

Mobility Charts Weekly - Week of December 12, 2011

The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.

The 2011 KPMG Mobile Payments Outlook, based on a survey of nearly 1,000 executives found that 83 percent of the respondents believe that mobile payments will be mainstream within four years (by 2015). A study by Gartner also ranked the top most trusted brands in mobile payments. Read Original Content

StumbleUpon, the discovery engine that enables its users to "Stumble" onto personalized web content, recently redesigned its website to facilitate mobile users. Mobile users have increased 800 percent in the past year and have become the company’s main focus. Read Original Content

According to Forrester, mobile commerce is expected to reach $31 billion by 2016. This represents a compounded annual growth rate of 39 percent from 2011 to 2016. Read Original Content

*************************************************************

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

Click Here!

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of December 12, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The global enterprise mobility market is projected to experience rapid growth between 2011 and 2016 with the key drivers being the ever-increasing mobile subscriber base, advanced telecommunication infrastructure in terms of robustness, and the overall network coverage expansion. Read Original Content

Enterprise mobility provider iPass polled over 2,300 enterprise workers for its quarterly Mobile Workforce Report, and found that the iPhone now makes up 45 percent of phones used by mobile workers. This is up from 31 percent in 2010. Read Original Content

According to ABI Research, users of enterprise B2E and B2C smartphone and media tablet mobile applications are forecast to grow at an annual rate of nearly 90 percent, on track to exceed 830 million active users by 2016. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

India’s rapidly growing enterprise mobility market which encompasses hardware, network and data, applications and associated services currently stands at $244 million, has been growing exponentially over the last three years and is expected to reach $1 billion by 2015, according to Zinnov Management Consulting. Read Original Content

M2M News Weekly - Week of December 5, 2011

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Smartphones are expected to account for 90.8 percent of all handsets sold in the UK by 2016, driving demand for mobile data, according to a new study from Pyramid Research. Mobile penetration in the UK is expected to reach 152.8 percent or 98 million subscriptions by 2016, driven by the growth in data card usage and M2M service adoption. Read Original Content

CEO of Telifonica, Gilli Coston believes the M2M market in the United Kingdom will grow at 25 percent per year through 2020. Read Original Content

Power and engineering firm Siemens will buy smart meter software company eMeter as they both continue to work in smart meter projects globally. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

Within the first month of implementing Networkfleet, a fleet management solution, Campbell Oil Company saved $1800 and also reduced speeding, increased on-time deliveries, and streamlined fuel tax reporting. Read Original Content

Mobile Medical News Weekly - Week of December 5, 2011

The Mobile Medical News Weekly is an online newsletter made up of the most interesting news and articles related to medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

ABI Research recently released a report which predicts that the sports and health mobile app market is on pace to hit $400 million in revenues by 2016. Read Original Content

In a bid to accommodate the aging population and the increasingly hectic lifestyles of their patients, physicians are embracing a broad spectrum of Web-based software solutions that are bringing healthcare services into the home. Read Original Content

According to a new report from Juniper Research, the number of downloads for health-related apps in 2012 will total 44 million by the end of next year. The research firm also predicts that the number of health app downloads will jump to 142 million by 2016. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

The wireless monitoring device industry in the U.S. has doubled in the past four years to a current value of $7.1 billion. It is expected to triple in the next four years, reaching $22.2 billion by 2015, according to a report by Kalorama. Read Original Content

Mobility Charts Weekly - Week of December 5, 2011

The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.

The above graphic illustrates the regions within China that are experiencing significant growth in the M2M market. China's Internet-of-things industry reached $193.3 billion in 2010. Read Original Content

As computers and mobile devices continue to play an ever increasingly role in the lives of consumers, this holiday season has been projected to lead with the highest grossing revenues in online shopping ever recorded.  This graph compares the level of growth in online shopping interest between the week before Thanksgiving and Thanksgiving week for 2010 and 2011, looking a sample covering hundreds of millions of ad impressions. Read Original Content

Online radio company Pandora has experienced significant growth in the past two years. This sharp increase in revenue can be explained by mobile advertising on Pandora’s mobile app. Read Original Content

*************************************************************

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Click Here!

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.