Kevin Benedict Ponders the Future: Mobile Marketing News Weekly

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week. I am specifically targeting market size and market trend information.

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The global redemption rate of mobile coupons will average at over 8% by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a study by Juniper Research. Redemption values are expected to exceed $43 billion globally by 2016, driven by better targeting and mobile apps. Read Original Content

According to Fiksu, the last half of December 2011 was the most competitive for mobile marketers, with mobile traffic and mobile adspend in the final week up 100% over prior weeks. Read Original Content

Total U.S. mobile and social media revenue including consumer and business access, content, advertising and marketing increased 30.2% to $45.38 billion in 2011, according to media econometrics provider PQ Media. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo. To learn more, visit www.verivo.com

Mobile advertising spending in the U.S. reached an estimated $1.45 billion in 2011, up 89%. In 2012, U.S. mobile ad spending is expected to grow 80% to $2.61 billion. This is up significantly from previous estimates of 47% growth to $1.8 billion Read Original Content

The location based services company, Shopkick, has generated more than $110 million in revenues during 2011. The company said it now has more than 3 million active users for the system, which is in use at 11 national retailers and more than 4,000 stores. Read Original Content

Juniper Research expects the overall mobile location-based services industry to grow to more than $12.7 billion by 2014. Read Original Content

Digital coupons represent the fastest growing segment of the coupon industry, and accounted for 10% of all coupons redeemed in 2010, up from 1% in 2006. The market for online coupons is expected to reach $5 billion in 2011 and $9 billion in 2016. Read Original Content

eMarketer estimates that Google’s U.S. mobile advertising revenues hit $750 million last year, for a market share of almost 52%. Read Original Content