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MasterCard is running an NFC pilot program at movie theaters in Australia that lets consumers pay for food and drink items via their mobile devices. Read Original Content
According to Gordon Borrel, advertising budgets earmarked for the desktop Web will shift to mobile in the next five years, propelling U.S. local mobile ad revenue to shoot up from about $2 billion this year to about $24 billion by 2016. Read Original Content
In December, sales stemming from smartphones and tablets accounted for 11 percent of total online sales, up from 5.5 percent in December 2010, according to IBM. Read Original Content
Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization. This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.
During 2012, eBay predicts it will make $8 billion globally in mobile gross merchandise volume, up 60 percent from $5 billion in 2011. Read Original Content
The volume of mobile card payments surged by more than half in 2011 to $86.1 billion, according to Gartner, as small businesses look for ways to get around transaction fees for card payments. Read Original Content
comScore and Telefónica Germany have conducted a study on mobile banking which reflects that over 20 percent of smartphone users in Europe accessed their bank accounts with their mobile devices, and 12 percent used electronic payment services to pay for goods from their mobile phone during the past year. Read Original Content
Visa Europe is anticipating a big year for contactless and NFC payments, with issuance projected to leap from 30 million in 2011 to 50 million in 2012. Read Original Content
Retailers are increasingly focusing on new point-of-sale technology to meet the demand for immediate gratification and mobile is playing a key role, according to a new survey from Boston Retail Partners. Read Original Content
Recent Articles by Kevin Benedict
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Ruggedized and Industrial Mobile Device Articles
You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.
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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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