Kevin Benedict Ponders the Future: mobile coupons

Showing posts with label mobile coupons. Show all posts

Mobile Commerce News Weekly - Week of September 5, 2011

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Computerworld has found that when using PayPal’s Mobile Express Checkout customers are more willing to make purchases as a result of the easy payment process. Read Original Content

VeriFone Systems Inc. says that topline revenues from software, services, and equipment for NFC wallets could increase in the United States between 100 to 150 million, and more internationally, if and when such electronic wallets become mainstream. Read Original Content

Wells Fargo has led the banking world with its mobile features since 2007 and continues to offer new and advanced mobile services to customers. Wells Fargo has recently introduced CEO Mobile, which allows executives to view corporate accounts through smartphones. Read Original Content

Market researcher Pyramid Research is forecasting that 28 percent of all smartphones (around 250 million) sold by 2015 will be NFC enabled. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

U.S. chipmaker Broadcom Corp expects NFC wireless technology to be a main revenue driver in coming years, a senior executive said recently, when it becomes more of a norm for consumers use their mobile phones to make payments. Read Original Content

Mobile banking could see massive user growth as people in India with no nearby financial services can now access banks in remote locations through cell phones. Read Original Content

According to the research firm comScore, mobile banking in Europe has seen a growth of 40 percent since August 2010. Read Original Content

Monitise and the Future Foundation reports that the number of people using mobile banking applications in the U.K. has doubled since last year. Read Original Content

A GfK survey shows that PayPal leads in mobile payments both in user base and engagement. Gfk also found that customers trust PayPal with their credit card information. Read Original Content

A steady increase in the number of smartphone purchases is having a positive effect on mobile music growth, mobile banking and the mobile industry as a whole. Read Original Content

Recent Articles by Kevin Benedict

Upcoming Mobility Events of Note
Windows Phone 7 and Italian Railroad
Will Microsoft’s Mango Shake Enterprise Mobility, Part 1?
The Importance of Mobile EAM and M2M
SAP ECM Partner Open Text Adds Mobility

Upcoming Events

ClickConnect Europe Customer User Forum, June 8th-10th in Cannes, F
Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing: Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions. You can now receive all blog articles directly via email. If you are interested, click here.

http://pyxismobile.com/forms/media-request/?docID=4011

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility Group

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of May 30, 2011 **Special Edition

This is a special edition of the Mobile Commerce News Weekly. In this edition I have collected the best market and trend numbers from the past few months and aggregated them into one edition. You can save this edition and use these numbers in your own business plans and presentations.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

A report by Juniper Research indicates that the mobile retail market, which was worth $4.1 billion in 2009, will experience average annual growth of about 24 percent during the next four years to reach slightly more than $12 billion in 2014. Read Original Content

According to Berg Insight, by 2015 there will be 900 million people using mobile banking on their phones. Read Original Content

A study from TNT Research shows that over 50 percent of consumers in rapid growth economies want to use mobile phones for greater access to financial services. Read Original Content

Pyramid Research estimates that the number of mobile banking users in Latin America will grow 65 percent between 2010 and 2015, from around 18 million users to over 140 million users. Read Original Content

PayPal expects to process more than $2 billion in mobile payments this year, which is nearly three times the amount it processed in 2010. Read Original Content

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

A study from TNT Research shows that over 50 percent of consumers in rapid growth economies want to use mobile phones for greater access to financial services. Read Original Content

According to a new survey by MasterCard Worldwide, 62 percent of Americans who use a mobile phone would be open to using their device to make purchases. Read Original Content

Advancements in technology are set to change the way customers pay for things, and telecommunication companies and financial institutions are readying themselves for the mobile payment revolution. Read Original Content

Americans are ready and waiting for mobile payment systems, reveals a new survey from MasterCard, with almost two-thirds open to using their mobile device to make payments. Read Original Content

VeriFone and software developer Micros Systems have developed a program that will allow NFC enabled phones to pay for meals at restaurants with participating NFC capability. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/.

According to research done by Acxiom, 20 percent of smartphone owners in the UK are ready for NFC payments. Read Original Content

A recent rumor suggests that Apple will in fact be introducing an NFC capable iPhone 5 phones during the late summer months. Read Original Content

EBay is continuing to enter the local mobile shopping market as it continues to purchase startup mobile payment companies. Read Original Content

Consumer research conducted in nine countries has found that PayPal is the most trusted by consumers to handle personal financial data when making mobile payments. Read Original Content

Capital One now offers customers an iPhone app to help manage accounts through their mobile devices. Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series: Novus’ Dave Ploch
Mobile Expert Video Series: Clicksoftware’s Nigel Clark
SAPPHIRE NOW 2011 Day 3 Mobility Photos!
Mobile Expert Video Series: ClickSoftware's Moshe BenBassat
Mobile Expert Video Series: Smartsoft Mobile's Ed Krufka
Mobile Expert Video Series: SAP's Dr. Ahmed El Adl
Mobile Expert Video Series: Leapfactor's Luis Cabrera
Mobile Expert Video Series: Smartsoft Mobile's Dan Homrich
Mobile Expert Video Series: AMT-Sybex's Malachy Martin
Mobile Expert Video Series: SAP's Thortsen Stephan

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing: Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions. You can now receive all blog articles directly via email. If you are interested, click here.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility Group

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Coupons and Enterprise Mobility

In an article written by Helen Leggatt for BizReport, she writes that 54 percent of retailers will put m-coupon (mobile coupon) systems in place in the next 12 months. These systems will allow coupons to be dispatched to customers' mobile phones and scanned at the point-of-sale. I can anticipate that the "dispatched" component could easily be scheduled, location-based, by subscription or on-demand.

In a recent survey by mBlox it was found that over three quarters of all consumers surveyed use coupons when shopping, and 29 percent of UK and 15 percent of U.S. consumers have already used a mobile coupon. In addition, 71 percent of UK and 42 percent of U.S. mobile users said they would be interested in receiving mobile coupons/vouchers while they are shopping in a store to alert them to a special offer or promotion.

The mBlox survey also shows that there is a different level of adoption rate between UK and U.S. consumers when it comes to business communications use mobile phones.

59 percent of UK and 17 percent of U.S. consumers surveyed stated SMS is their preferred choice when being contacted about appointment reminders.
For payment reminders, such as credit card and utility bills, the consumer research showed that more than one in three consumers in the UK chose SMS as their preferred communication channel, but just one in 10 chose SMS in the U.S.
Almost 90 percent of consumers prefer multi-channel options for interacting with businesses.

It will be interesting learning what components of SAP will be integrated with mobile coupon applications. If you have insight into this, please let me know by commenting below. SAP service partner, Smartsoft Mobile Solutions is one company that I know specializes in the mobile retail application market.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Barcode Scans and Prices on Mobile Handheld Computers and Smart Phones

Last week I wrote an article pondering the benefits of using my iPhone to capture the bar code on grocery store products, using the integrated digital camera, and then have my iPhone use its GPS coordinates to look at the prices of this product in other grocery store locations that are close to mine.

In the comments part of that article, I received some good feedback from industry veterans identifying some of the challenges to accomplishing that dream. For example grocery stores don't want you shopping around for other products so don't publish their prices, and grocery stores don't want the food manufacturers promoting their products at other locations.

I did receive some links to software companies that are taking steps in that direction. Here is one link from Pic2Shop for your reference.

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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://mobileenterprisestrategies.blogspot.com/
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Smart Phones, Mobile Software, Coupons and Grocery Lists

I can hear it now! Readers complaining that I should already know about this category of mobile applications, but I don't so I apologize in advance.

I want to be able to go to a grocery store (food store) and take out my iPhone, photograph the bar code label (UPC code) and have my GPS location uploaded to a website that will instantly provide me with all the discounts, coupons and rebates available for that product (UPC code) in that specific store location (GPS coordinate).

I want to take advantage of any savings that are available. I should not have to clip coupons from newspapers, file them and browse through different websites. I want the best price for the products on my shopping list for today only. Hummm, let me think about that. Perhaps if complementary products were also on sale that could prove useful. OK, let's add that feature and make it so it can be active or inactive in set-up.

It would also be useful to know how many of my products could be purchased for less, a mile down the road. Perhaps the total costs for my groceries at store A is $79.00, but 1 mile down the road those same products would only cost $63.00. I would like to know that. I may travel 1 mile to save $16.00. The radius of the search for savings could be configured in my mobile application. I want all stores within 1, 2, 3 or 10 miles.

Perhaps I could even save the UPC bar code scans from previous visits to the grocery store. These would, over time, make up my personal food lists. With a personal list of products and their associated UPC codes saved, I could quickly make a grocery list and request best prices from multiple stores within a designated area.

Once I have a list of all the best prices on my personal food list and their locations, I could request a best route to drive, plus a list of groceries I should buy at each store to maximize savings. I may have 4 stores within my designated search area. Each store has some food items that would maximize my savings. If I travel to each store, one at a time, I could save $34.00 on my list. If I went to only 2 stores, I could save $28.45.

OK, that is all good, but travel, time and fuel have a cost. I would like to know how much time it would take to drive to each store one at a time. Let me enter a time and fuel cost. That should be factored into the overall savings.

The result should be a very quick and simple mobile application that maximizes my savings in the most efficient manner possible. I would also need to show my electronic coupons to the cashier and manage the rebate process. Hummm...save that for another blog article.

OK readers what is the application called and where do I download it?

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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://mobileenterprisestrategies.blogspot.com/
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Mobile Coupons and Gambit Mobile - I Love it!

This mobile coupon concept by Subway is BRILLIANT! I found this excerpt in a press release from http://www.gambitmobileinc.com/.

Big brands such as Subway have embraced mobile coupons. The thing Subway likes the best about the mobile coupons medium is that it can reach its target audience when that audience is most likely to buy. Subway sends text messages to its opt-in database just before lunch time when workers are deciding where to go for lunch. Receive a mobile coupon and it’s almost already decided for them.

They time their mobile coupons to hit the Smart phones and other mobile devices when your stomach is growling and you are watching the clock for lunch time. I love it!

Give the customer exactly what they need, on a mobile device, exactly at the time they need it.

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Author Kevin Benedict
Independent Mobile Computing, EDI and B2B Consultant
www.linkedin.com/in/kevinbenedict
http://b2b-bpo.blogspot.com/
http://mobileenterprisestrategies.blogspot.com/
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Kevin Benedict Ponders the Future

Mobile Commerce News Weekly - Week of September 5, 2011

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Mobile Commerce News Weekly - Week of June 27, 2011

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Mobile Commerce News Weekly - Week of June 13, 2011

Mobile Commerce News Weekly - Week of June 6, 2011

Mobile Commerce News Weekly - Week of May 30, 2011 **Special Edition

Mobile Retailing News Weekly - Week of May 23, 2011

Mobile Coupons and Enterprise Mobility

Barcode Scans and Prices on Mobile Handheld Computers and Smart Phones

Smart Phones, Mobile Software, Coupons and Grocery Lists

Mobile Coupons and Gambit Mobile - I Love it!

Interviews with Kevin Benedict

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