A New Perspective on Enterprise Mobility and 2014 Requirements, Part 2

If the changes rapidly occurring in the enterprise mobility market were mostly hidden from view in 2013, they will be center stage with a spotlight on them in 2014.  The Yankee Group predicts these changes will be so huge that entire categories of enterprise mobility like the MADP (mobile application development platforms) may transform into something new and different.  They believe mobile platforms in 2014 will emphasize features like:

• open architectures
• scalability
• extensibility
• flexibility
• embedded API management
• data orchestration capabilities
• integrated analytics
• agnosticism to tools, infrastructures and standards

The traditional vision enterprise mobility platform vendors have chased for so long now seems to be fading away.  The business plans they embraced depended upon a customer buying the mobile platform, staying on it and maximizing the numbers of users.  The cost per user, while expensive upfront, would over time become reasonable with economies of scale.  Once customers rolled out large numbers of users the barriers-to-migration would become so high that customers would in effect be locked-in, not necessarily by technology but by the cost of changing.  This is where the mobile platform vendor would theoretically achieve profitability.  In reality, however, not enough customers bought mobile platforms and rolled out large numbers of users at the rate required to deliver on the business plans of many mobile platform players.

In addition, the research and development costs of trying to be all things to all people were so high that only a mass market could sustain it.  This mass market has been slow to mature and unpredictable, which has led many vendors to invest large amounts of money in the wrong things.

There are so many inexpensive and powerful tools for developing mobile apps today, that the competitive advantages of having one as a core component of your MADP is minimal.  The cross-platform app development capability of many MADPs remains valuable, but the efforts of keeping one updated and relevant is cost prohibitive.

I continue to believe there is a huge market, and many opportunities for vendors to make money as a result of companies embracing enterprise mobility, but perhaps not in the areas first imagined.  The investments may be directed more toward updating and replacing existing infrastructures and systems to be mobile-centric and capable of supporting real-time data exchanges.  The actual investment in the development and integration of mobile apps may be relatively small compared to these infrastructure investments.

As I described in Part 1 of this article series, http://mobileenterprisestrategies.blogspot.com/2013/12/a-new-perspective-on-enterprise.html, IT organizations in 2013 realized that the major challenges with implementing enterprise mobility were managing the TCO (total cost of ownership) of mobile apps and upgrading legacy IT systems to support a real-time and mobile-centric landscape.  As a result, IT organizations are rethinking their requirements and taking a more strategic view of enterprise mobility and the role it will play.  In large enterprises, the word "strategic" is synonymous with slow.  It also means taking a deeper look at what needs to change overall in their IT ecosystem to support digital transformation.  This kind of in-depth research and analysis often leads CIOs back to their ERP and core system vendors for answers and solutions.

This is not good news for traditional and independent mobile platform vendors.  They prefer a market where there is a clean abstraction layer between back-office systems and mobile apps and platforms.  If the biggest challenges with enterprise mobility are actually with data integration, orchestration and security, then that opens up a much broader set of competitors and requirements.  To compete in that market requires a very different set of skills and plenty of funding.

So where does this lead us?  I believe it will lead to large investments in upgrading and replacing legacy systems and infrastructures that are unable to support a real-time, mobile-centric world.  This means big money for system integrators, infrastructure players and security solution vendors.  It means businesses are going to be hesitant to make big bets on specific mobile platform vendors and on-premise solutions as the technology is moving too fast to be confident in a selection.  It means businesses will favor open architectures that permit a vendor agnostic approach to mobility.  It means a keen interest in cloud-based mobile solutions and platforms that offer flexibility, minimal commitment, low costs and lightning fast innovation.

2014 looks to be a pivotal and interesting year for enterprise mobility.  Stay tuned for the latest.

For more opinions on the direction of enterprise mobility read this article from my colleague Peter Rogers, http://mobileenterprisestrategies.blogspot.com/2013/12/enterprise-mobility-2014-is-going-to.html.

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Kevin Benedict

Senior Analyst, Digital Transformation Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

A New Perspective on Enterprise Mobility and 2014 Requirements, Part 1

Many of us have spent years (some of us decades) working on enterprise mobility designs, development and implementations.  These projects, for the most part, started as tactical implementations for specific LOBs (lines of business).  They involved usually one app, connected to a specific back end system and database.  Over the years these projects evolved to include multiple data sources and business processes.  Today, CIOs and IT departments are being tasked with mobilizing the entire enterprise IT environment.  This task, I propose, requires a new way of looking at enterprise mobility.

Earlier this month (December 2013) I spoke on a panel with Forrester Research's John McCarthy in London.  We were discussing the current and future state of enterprise mobility.  McCarthy stated that 2014 would be the year of "complex mobility" and would cause "Y2K-like" events in many enterprises.  He added that ERP like investments may be required in many enterprises in order to prepare them for a mobile first world.  Herein lies the challenge.

Complex and mission critical IT systems often include legacy systems.  In many cases these legacy systems were not developed to be real-time, or designed to support the speed or operational tempo of emerging business models and mobile environments.  These are where both the complexities and the Y2K-like events will be found.  Legacy systems will either need to be updated to support real-time and mobile environments or replaced. Given these challenges, business analysts will need to understand what parts of their IT systems and infrastructures are problematic.

In order to better understand their IT system capabilities, it seems there is a need for tools and dashboards designed to help the IT department understand which systems are mobilized, which are not.  I can envision a tool/app that provides:

• a strategic view of enterprise mobility in a dashboard format that provides visibility into which systems are mobilized and which are not within the IT environment
• a view that shows mobile app security levels, security configurations and data access rights
• a view that demonstrates the speed in which data can be collected, analyzed and reported for all business processes (i.e. will this process takes 3 weeks, 3 days, 3 minutes or 3 seconds, etc.)
• a view that shows the time required for all queries and reports to be produced and distributed
• a view into which systems are capable of supporting a real-time environment and which are not
• a view that shows all IT systems connected to sensors in the IoT (Internet of Things)
• a view that shows the budget, plan and priority level for upgrading or replacing each problem IT system that is preventing real-time and mobile support

If market forces and the digital transformation of your industry are driving you to a more online and real-time operational tempo, then what IT systems are or will prevent that migration?  The systems that are preventing that migration must be flagged for an upgrade and/or replacement.

While you are engaged in this process, why not identify blind spots that are forcing you to manage with "conjecture" rather than based upon real and accurate data?  Often mobile apps and sensors connected to the IoT (Internet of Things) can help fill in the blind spots.  These blind spots can be caused because the data is not collected, or not used, or is analyzed so slowly that the usable shelf-life has passed by the time you get it.

Don't worry...we won't run out of things to do in 2014.

Read Part 2 of this article series here - http://mobileenterprisestrategies.blogspot.com/2014/01/a-new-perspective-on-enterprise.html.

*************************************************************

Kevin Benedict

Senior Analyst, Digital Transformation Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Operational Tempo, Faster than Real-Time, Enterprise Mobility and the Next Y2K Event

I often discuss the concept of operational tempo in my digital transformation and mobile strategies sessions.  I define operational tempo as the speed or pace of operations.  The advent of broadband Internet, mobile devices and mobile applications have dramatically changed our expectations for the operational tempo of businesses.  None of us are willing to wait 8 minutes for a response on a product availability query from our smartphone.  None of us want our turn-by-turn navigation app on our iPhones to update only once every three minutes.  We seek real-time operational tempos, or perhaps even faster than real-time.

How can a mobile application be even faster than real-time?  It can know what you need before you even ask!  Mobile apps that are context aware can predict what you will need without you even asking for it. Let's imagine a service technician driving to his/her next job site.  The apps (and connected back-office systems) review traffic flows, guides the service technician to the optimal route, checks the client records for all relevant SLAs, warranties, financial issues, equipment location and past maintenance and repair records and service notes and provides them without being asked.  As the service technician nears the customer site, a text is automatically sent to the customer announcing his/her's imminent arrival.  In addition, the mobile application has checked the service vehicle's inventory of parts and creates a list of available on-board parts that are likely needed for the job.

The scenario we have just considered is real and can be done today with software from companies like SAP (SAP Workforce Scheduling and Optimization by ClickSoftware solution).  This system includes an artificial intelligence agent known as ClickButler that is tuned into the needs of mobile workers.

In order for artificial and context aware systems to provide their promised value, they must be connected to real-time data.  In addition, this data must be analyzed by a system fast-enough to support the operation tempo required by the users.  It is this challenge that Forrester's John McCarthy states will cause another Y2K event in many enterprises.  In other words, it will force companies to replace systems that are incapable of supporting real-time processes that are required to support mobile users.

In 2014, all companies should be reviewing their back-office systems to identify and replace the systems that simply cannot function in a "real-time" environment where the operational tempo requires instant everything.

*************************************************************

Kevin Benedict

Senior Analyst, Digital Transformation Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation, 3D Laser Scanning of Assets, Mobile Devices and Field Services

It this short video I share more on the merging of the physical world with the digital and how that is impacting industries, markets and businesses in many different areas.  Learn about 3D Laser Scanning to create digital representations of physical objects to improve field services and asset management.  Enjoy!

Video Link: http://www.youtube.com/watch?v=OFKfsE28Lms&feature=share&list=UUGizQCw2Zbs3eTLwp7icoqw

*************************************************************

Kevin Benedict

Senior Analyst, Digital Transformation Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation, Mobile Technologies and Customer Engagement Models - Transilio

Imagine this scenario if you would - you pick-up a prescription at the pharmacy.  At the POS (point-of-sale) the pharmacist asks permission to send informational video clips related to the medicine you are taking and the health issue you have.  These are sent to your mobile device, tablet and/or laptop.  You agree.  At 6 PM you receive a text or email with a link to a short video that opens with a greeting from your local pharmacist and then continues educating you about the medicine and the correct way to take it.  The following day, at 6 PM, you receive another education video from your local pharmacist with information about exercise and other dietary advice related to your medicine and illness.  This continues for 5 days on a schedule.

This same technology platform can be used to send short form video clips of information, on a schedule, related to any complex product or issue - think human resources, financial services, technology, equipment, etc.  This technology platform represents a digital transformation in customer and employee engagement models.  In this video, I interview Transilio's CEO Michael Boerner (michaelb@gotransilio.com) on how this kind of technology will revolutionize many different kinds of engagement models.  Enjoy!

Video Link: http://www.youtube.com/watch?v=nwHZ21N22NE&feature=share

*************************************************************

Kevin Benedict

Senior Analyst, Digital Transformation Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.