Mobile Marketing News Weekly – Week of April 29, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

With over 258 million wireless lines in the U.S. alone, mobile marketing’s potential has never been so great. Plus text messaging, globally, has twice as many active users than traditional email campaigns and, unlike email most mobile users don’t feel like the message they receive on their mobile phones is spam. Read Original Content

Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week. Google has announced four new tools: a new Mobile App extension for AdWords, additional information to the click-to-download format, the ability to see Google Play stats in AdWords, and Custom Search Ads for mobile apps. Read Original Content

A report titled 'The State of Mobile Search Advertising in the US' dated March 2012 indicates about 12 percent of all Internet traffic in the United States comes from mobile devices that include smartphones and tablets. In addition, average click through rates on smartphones and tablets is higher than on desktops and laptops. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

In Q1 2012, 36.8 percent of North American mobile ad impressions occurred on iOS devices, up 3.7 percentage points from 33.1 percent in Q4 2011, reports mobile ad network InMobi. 34.1 percent occurred on Android devices, up 1.6 percentage points from 32.5 percent; and 7.3 percent on BlackBerry devices, down 4.6 percentage points from 11.9 percent. Read Original Content

Last year, the buzzword in e-commerce was Groupon and its myriad of competitors that offered daily online coupons to entice shoppers in a down economy. Now, the latest fashion in retail is social gifting, where people get together on Facebook to buy each other gifts. Read Original Content

Local advertising is expected to dominate mobile ad spending. Google says 40 percent of mobile searches are for local information.  Miscrosoft says 53 percent.  Content consumption in mobile is different than wired and what stands out is the consumption of local information on mobile devices. Read Original Content

Kevin Benedict's Video Comments: The Black Hole of Mobile Apps

In this segment of the Video Comments series, I share that many different kinds of mobile applications may be useful in the enterprise, however, it is important to recognize the challenges each may bring.

Whitepaper of Note:  Enterprise Mobility and MEAPs - The Mobile Cloud Avatar  from Unvired - This whitepaper explains the options that you as a customer have and the considerations to be taken into account before choosing a MEAP. On premise, hosted and true cloud MEAP deployments are discussed in detail as well as Native vs. HTML development.


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Learning about The Real World of Enterprise Mobility in Scotland

Edinburgh, Scotland

It is valuable for me to leave the office and spend time with different IT teams wrestling with real world enterprise mobility challenges from time to time.  This week I had the privilege of working with a team in Scotland.  We explored the use of MEAPs (mobile enterprise application platforms), the role of HTML5, MDM (mobile device management), IDEs (integrated development environments), mobile business strategies, and how to create RFIs for mobile solutions.  This was the general overview, after those sessions, we jumped into how each of those components work in the real world - where nearly every company has a challenging mixture of back office applications and legacy systems.

In the real world there are many bespoke/custom software applications.  There are good software applications and bad.  There are software vendors that don't want to expose their data to other vendors or mobile apps.  There is corrupt and incomplete data. There are mobile applications that don't work well.  There are old, expensive handheld computers with out-dated mobile operating systems.  There are old mobile apps that only run on old handhelds.

Let me digress for a minute and just say - Microsoft has purposefully destroyed the ruggedized handheld industry.  They stopped developing upgrades to Windows Mobile 6.x and left the entire industry of handheld manufacturers desperate for something new to sell.  They chose to not provide an upgrade path, nor a replacement.  This is like laptop manufacturers trying to sell MS-DOS based laptops today.  It is bad for both the customer and for all the ruggedized handheld manufacturers.  Shame on you Microsoft.

Back to the subject of real world enterprise mobility.  In the real world - there will need to be multiple platforms that support mobile solutions in many companies.  They may need a campaign based mobile marketing platform.  They may want an HTML5 environment for online only mobile apps that is separate from their MEAP environment that supports field services with online/offline mobile app capabilities.  There may also be a B2C environment that is unique and focused on providing multimedia experiences, or mobile banking.

All of these real world discussions, with a Scottish accent, make for a great experience.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

What's New in HTML5 - Week of April 30, 2012

I am in Scotland this week conducting workshops on mobile strategies.  I met with a large company with multiple enterprise mobility projects to connect back office ERPs and HR apps to mobile applications.  They have already determined they will be using HTML5 as their preferred mobile app development environment.  They already have experienced web developers so extending the skills of these developers into mobility makes perfect sense to them.

The meteoric rise of the number of apps for iOS and Android devices may present too much clutter for our networks and attention spans.  “There is no need for an “app” that is simply a shell to deliver Web content. In fact, many of these narrow-purpose apps can and should be Web-based applications (particularly built on HTML5) delivered through the browser.”  Read original content

Appcelerator has released the new version of its Titanium platform.  Titanium 2.0 includes support for HTML5 mobile web apps.  Read original content

Bluega’s pieOS provides a touchscreen user interface developed using HTML5 and usable across all mobile devices.  Read original con ten

Human resources enterprise solution provider Workday has released its newest update, Workday 16, delivering new features and enhancements including HTML5 for mobile.  Read original content and another article here.

TapEdition has launched HTML5 magazine app building capabilities allowing users to develop HTML5 based magazine apps compatible with all smartphone and tablet devices. Read original conten

Responsive Web Design is made possible by HTML5 and CSS3 and is already “having incredible impact on Web design and mobile marketing”.   Ron Jacobs, president of Jacobs & Clevenger, presents a case for HTML5 over mobile apps.  Read original content

Shivank Arya describes several non-UI features of HTML5 which can be used in almost all web applications.  The article covers features such as new web storage mechanisms, Web Workers allowing multiple threads, and offline availability of applications.  Read original content

CNET’s new mobile site melds native apps and mobile web, taking cues from mobile apps while allowing seamless navigation when clicking on a CNET link without installing an app.  Read original content

Mozilla has announced it will launch its HTML5-based mobile platform, Boot to Gecko, sometime between late 2012 and early 2013.  Read original content

LongTail Video’s latest State of HTML5 Video report reveals that close to 74 percent of the browser market now supports HTML5, and full-screen HTML5 video is now available from a majority of web browsers.  Read original content

Adobe’s Creative Suite 6 will include a new application, Adobe Muse, which will allow users to create HTML5-powered web sites without writing any code.  Read original content

Google is closing down its mobile web app for Google Talk, forcing users who wish to continue using Google Talk to use the native app.  Read original content

Magento has released HTML5 enhancements to its Enterprise and Community Edition platforms, enabling “mobile web capabilities integrated deep into the platform”.  Read original content

The W3C has posted an update on progress of the HTML5 specifications, and the HTML Working Group Chairs have developed a draft stabilization plan with a timeline for advancing the HTML5 specifications to W3C Recommendation.  Read original content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of April 29, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

WorldPay has released its new survey, The Global Online Shopper Report, which surveyed 19,000 consumers and 153 senior decision makers from global retailers to identify the online and mobile shopping habits of consumers in the U.K., U.S., China, Germany, Spain, Finland, France, Japan, Russia, Brazil, Mexico, Australia, Canada, Argentina and India. Read Original Content

NFC-enabled mobile payments may not have the kind of immediate impact the likes of Google and Isis are hoping for, according to Institute of Electrical and Electronics Engineers fellow Jack Winters. In an interview with Network World, Winters said that he sees no reason to switch from credit cards to NFC mobile payments, and that the technology won’t have a major impact on the payments landscape until it is available everywhere. Read Original Content

According a study from the University of California, Berkeley — which surveyed 1,203 "adult internet users" in the U.S. and was fully funded by Nokia — 74 percent of those questioned say that they don't plan on adopting any sort of mobile payment service. The main issue appears to be one of privacy. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

According to the Financial Times, Google and PayPal have reportedly been whispering to the EU that allowing the UK operators to band together and promote NFC payments would be anti-competitive and shouldn't be allowed. Read Original Content

Another major acquisition has been confirmed in the mCommerce space. Precision consumer marketing firm Catalina Marketing Corporation announced its acquisition of mCommerce outfit Modiv Media. Read Original Content

Research In Motion has announced a new device called the BlackBerry Music Gateway that can stream music wirelessly using NFC and Bluetooth technology. The gadget will cost $50 and debuts in June. Read Original Content