Mobile Medical News Weekly - Week of November 28, 2011


The Mobile Medical News Weekly is an online newsletter made up of the most interesting news and articles related to medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

A new study from ABI Research predicts the overall mobile health app market will nearly quadruple to $400 million by the year 2016, up from $120 million in 2010. Read Original Content

Manhattan Research recently reported that three out of every four U.S. physicians own some type of Apple device. Smartphone use among physicians is forecast to reach 81 percent by the end of 2011, compared to 50 percent for U.S. consumers. Read Original Content

Equitable Life of Canada announced the launch of its EZClaim app for BlackBerry devices. The mobile app enables users to submit health and dental claims and receipts electronically from their mobile device. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

Ottawa Hospital is being praised for purchasing 3,000 iPad devices and hiring 70 app developers to create mobile applications that focus on both patient service and administrative functions. Read Original Content

How to Use MobileEnterpriseStrategies.com

Kevin Benedict's
Enterprise Mobility
Workshops - see how I
match the wallpaper!
The site www.MobileEnterpriseStrategies.com has grown considerably since it was first started in 2006, and now contains over 1,400 articles.  Many if not most people don't have the time to browse this site in detail, so I wanted to quickly share some of the resources available for your quick reference.

  • Read interviews or listen to podcast interviews with 90+ mobile experts here.
  • Watch over 100+ video interviews with enterprise mobility experts here.
  • Read and browse market numbers, trends, charts and analyst projections here in the archives of Mobility News Weekly.
  • Read Field Mobility News archives here.
  • Read Mobility Marketing News Weekly archives here.
  • Read Mobile Commerce News Weekly archives here.
  • Read our newest weekly newsletter, Mobile Medical News Weekly archive here.
On the right sidebar of www.MobileEnterpriseStrategies.com is a table of contents.  The table of contents is organized by year, month and day.  So you can even go back as far as 2006 and learn what was happening then in enterprise mobility.

You can subscribe to this blog site and receive all newsletters and articles directly through email or an RSS Reader by "Subscribing" which is available on the left sidebar.

You can search for particular subjects in all 1,400+ articles by using the search function on the right sidebar.

I first developed this site to share experiences implementing enterprise mobility solutions and delivering projects.  Later, I added my research findings, analysis and opinions.  Over time, I became a full time mobility analyst and now publish daily newsletters, interviews, videos, podcasts, surveys and analyst reports all on the subject of enterprise mobility.

I now travel regularly around the globe to speak at conferences and to present workshops on enterprise mobility, my research and mobile strategies.  If you are interested in the details of any of my enterprise mobility workshops or consulting services please contact me here.

Enjoy!  Thank you for being a reader!  Happy Holidays!!!

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Insider's Insight into NFC - Near Field Communications


Over the past few years, we have seen significant changes across all the major smartphone platforms led by companies such as Apple, Google, BlackBerry and Microsoft.  Each vendor is trying to add unique values in order to differentiate themselves from the crowd.  This competition is helping smartphones evolve as a platform for software applications rather than just being a messaging platform.  Given these developments, technologies such as Near Field Communications (NFC) are getting renewed attention.

NFC has the potential to impact the way we shop, travel and transfer data. It can make our lives easier and transactions more convenient. It can make accessing new media and content services more instinctive; it can make it easier to pay for things; easier to discover, synchronize and share information; and easier to use public transportation and other public services.  NFC is creating new opportunities for MNOs (mobile network operators), device manufacturers, service provider, enterprises and consumers.

Endeavour and BlackBerry are presenting a webinar on “Insider’s Insight into NFC” where they will discuss NFC device and application capabilities.  This webinar will be presented on December 8th, 2011, at 10:30 AM CDT.  Register here!

Webinar Outline:
  • Introduction to Near Field Communication
  • NFC Ecosystem with focus on NFC Enabled Smartphone Devices
  • NFC Use Cases
  • Guidelines & Considerations
  • Future of NFC

Participants and Highlights:
  • NFC Application Demo
  • Tom Parish - Mobile Strategy Thought Leader
  • Pradeep Rao - Alliances Solutions Manager at Research In Motion
  • Dwarak LN – Sr. Consultant – Technology Consulting Group, Endeavour
  • Basavraj Birajdar – Technical Architect, Endeavour

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly - Week of November 28, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Sears has prepared a mobile marketing strategy for holiday shopping that includes mobile payment options and QR codes advertisements in magazines and newspapers. Read Original Content

Best Buy is running geotargeted ads that let consumers save money on products sold at locations closest to them. The ad, which is targeted within Pandora’s iPhone application, tells users where the nearest Best Buy location is.  Read Original Content

InMobi has found that the Malaysian mobile advertising market has grown 37 percent during the third quarter and is experiencing one billion ad impressions each quarter. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Pandora, the online radio company, is now providing radio service to 70 percent of its customers through mobile devices. Read Original Content

Mobile Expert Video Series: K2 Partnering's Fabio Paradiso

A couple of weeks ago while I was in Singapore teaching enterprise mobility and mobile strategy workshops, I was able to spend a humid equatorial afternoon with an Italian, Fabio Paradiso from K2 Partnering discussing enterprise mobility and mobile commerce with local businesses.  In this video Fabio shares some of his insights on mobility in Asia.




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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility Charts Weekly - Week of November 28, 2011

The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.


According to information gathered by Internet security service provider Zscaler, over 40 percent of mobile device users are using Android handsets, 37 percent are BlackBerry users and, iOS iPhones account for 22 percent. Read Original Content



Global advanced water meter shipments accounted for over $500 million in revenue in 2010, with over 70 percent of this in the North American market, according to IMS Research.  Advanced water meters (M2M enabled) can be read by technologies including handhelds, mobile and network technologies based on telephony platforms (wired and wireless) and radio frequency (RF).  Read Original Content



Flurry Analytics recently conducted a study on the amount of time users spent on mobile apps based on categories. Flurry found that the top two most used apps were games at 47 percent and social networking at 32 percent. News and entertainment were the third and fourth most used applications. Read Original Content


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Click Here!


Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

HTML5 - What's New the Week of November 28, 2011


Adobe Drops Flash Player for Mobile Devices

This month Adobe announced that it will no longer develop the Flash Player for mobile devices.  Wow!  Steve Jobs said it was not a worthy technology for the iOS platform and that Apple would not support it.  Now it goes away completely.  Add another correct check mark for the late Steve Jobs.

Adobe did state it will release one final version of the Flash Player for Android and the BlackBerry Playbook.
  Danny Winokur, Vice President and General Manager of Interactive Development at Adobe stated on the Adobe Flash Platform blog:  “HTML5 is now universally supported on major mobile devices, in some cases exclusively.  This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms.”  He also indicated that “These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium video.”

PC Magazine, in a November 10, 2011 article (Why Adobe is Deflating Flash: HTML5), states “Adobe's decision yesterday to stop development of its Flash Player for mobile devices  and instead focus on creating tools for HTML5 seemed inevitable, given the near-universal support that HTML5 has garnered from the makers of mobile operating systems.”

Wedge Networks Announces Protection Against Security Threats in HTML5

Wedge Networks’ patented WedgeOS platform will support, protect, and mitigate against malware found in HTML5 specific content threats.  According to the November 15, 2011 press release, “HTML5 provides a rich, responsive and standardized web application environment, enabling trends like mobile access and cloud-based applications. It is rapidly being adopted by organizations as web designers leverage the new protocols to create dynamic content to improve the overall end user experience."

Safer than previous versions, HTML5 however, does continue to have security challenges.   To take advantage of the benefits of HTML5 while maintaining security, organizations require solutions that first support the protocol, then utilize techniques to understand and secure the content transferred through it.  The WedgeOS platform from Wedge Networks is the first platform to support and secure HTML5 content and protocols.”

Read the complete press release here.

The Wall Street Journal on HTML5

The Wall Street Journal published an article on HTML5 on November 11, 2011 titled “HTML5: A Look Behind the Technology Changing the Web”.  The article’s author, Don Clark, states that according to binvisions.com, a blog that tracks Web technologies, 34% of the 100 most popular websites used HTML5 in the quarter ending in September.  Mr. Clark goes on to say that despite the fact the HTML5 is missing some key features, the HTML5 excitement has spread, and many users won’t notice striking differences from websites that use Flash.
  Also in the article, Dean Hachamovitch of Microsoft is quoted as saying “When you show people HTML5 applications, they say that doesn’t feel at all like a website.”

Read the complete article here.



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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of November 28, 2011

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

PayPal has announced that on November 24, the company saw a 538 percent increase in mobile payments compared to the same day last year. Read Original Content

Following its success in the United States, Starbucks is planning to install a payment system in its iPhone app for 700 of its stores in the United Kingdom and Ireland. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

The European Union is deciding whether to regulate mobile payments as NFC technology is driving the rapid advancement of paying through smartphones. Read Original Content

Field Mobility News Weekly - Week of November 28, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

SAP and Sybase, a provider of enterprise and mobile software, have unveiled new mobile apps designed for a wide range of industries and mobile workers, from executives to knowledge and task workers. Read Original Content

The U.S. Army Logistics Innovation Agency is installing more than 6,500 active radio frequency identification tags as part of its Next Generation Wireless Communications program for logistics applications, to track military vehicles and other equipment as they are washed at Camp Arifjan, in Kuwait. Read Original Content

The U.S. Army is currently developing a tablet computer for battlefield use. The tablet is expected to use Android operating systems, and be smaller than Apple’s iPad with a ruggedized a protective case. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

In recent years rugged tablet computers have found practical uses in work settings that include dairy farms, beverage distributors, and auto-part companies as they find that tablet computers allow for more efficient business practices. Read Original Content

Motorola's RhoElements is this Strategy a Trend?

In October of 2011, Motorola Solutions (MSI), the segment of Motorola that split off to focus on business solutions, acquired RhoMobile.   Rhomobile is a software company that develops mobile business and government solutions, and MEAPs (mobile enterprise application platforms).  The day that Motorola announced this acquisition, they also announced a new solution from RhoMobile called RhoElements, a hybrid HTML5 platform for Windows Mobile, Windows CE and Android based Motorola devices.

This is an interesting strategy for a traditional manufacturer of Windows Mobile and Windows CE based barcode scanners, ruggedized smartphones, handheld and tablet computers.  It appears that MSI is no longer willing to wait for Microsoft based OS answers and upgrade paths.  

Over the past few years, Microsoft has severely damaged the ruggedized hardware market through neglect and a refusal to provide an upgrade path for their Windows Mobile and Windows CE mobile operating systems.  This has forced the ruggedized hardware manufacturers to try to compete and sell expensive mobile hardware, with outdated operating systems, against a tsunami of innovative, inexpensive, new consumer-oriented smartphones and tablets.  The ruggedized handheld manufacturers have seen their markets shrink as a result.

This Microsoft engineered disadvantage is motivating the manufacturers of industrial grade mobile devices to look for alternative solutions and upgrade paths.  It appears that MSI has acquired theirs with RhoMobile.  Rather than wait for Microsoft, MSI released RhoElement which appears to enable HTML5 based mobile applications to run on the old Windows CE and Windows Mobile browsers as this excerpt from DevProConnect states, "RhoElements is designed to allow businesses to quickly and cost-effectively develop and deploy web-based applications on existing Motorola Windows Embedded Handheld (formerly known as Windows Mobile) and Windows Embedded Compact (Win-CE) mobile computers as well as Motorola's recently announced ET1 Android-based enterprise tablet."

MSI bought a MEAP with RhoMobile that they hope to make a "universal" standard.  RhoElement already supports Windows Mobile 6.5 and Android, and they have promised to soon support all of the other popular OSs.

Let's now take a closer look at some of the motivations that MSI has given for the acquisition of RhoMobile:
  • We (MSI and RhoMobile) have a shared focus on the enterprise with a strong commitment to partners.
  • MSI will provide the scale, resources, and industry knowledge to accelerate universal adoption of Rho technology.
  • MSI is strategically committed to the Rhomobile suite of products.
  • MSI is committed to supporting the Rhomobile community and continuing the open source heritage of Rhodes.
My analysis is that given the lack of answers and no Microsoft provided upgrade path, MSI is strategically changing paths.  They have seen the negative impact on their business caused by a dependence on Microsoft and have sought and found a non-operating system dependent path to innovation which is a RhoElement,  HTML5 hybrid approach to enterprise mobility solutions.

It will be very interesting to see if others like Intermec, PSION, Honeywell, Trimble and others also decide to acquire a non-Microsoft path.







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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict