Mobility News Weekly - Week of May 23, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Retailing News Weekly
Also read M2M News Weekly

In Apple’s App Store, the mobile marketplace for iPad, iPhone and iPod Touch, has unofficially passed the 500,000 approved apps mark, reaching the figure within three years from when the platform launched.  Read Original Content

Specialists can determine how to treat strokes based on brain-scan images reviewed from their smartphones with nearly the same accuracy as using a full diagnostic workstation, according to a study by researchers at the University of Calgary.  Read Original Content

Nokia's share of the smartphone market has fallen by a third, while Microsoft's has nearly halved, according to research firm Gartner.  Read Original Content

U.K. based media firm Screen Digest states the mobile gaming market has grown from $2.2 billion in 2007 to $3.7 billion in 2010, with estimates putting growth at around a staggering $7.8 billion by 2014.  "Since Apple launched its App Store, the mobile gaming market has undergone a transformation," explained Screen Digest analyst Jack Kent.  Read Original Content

Led by the iPad, the tablet market has taken off with a bang, but even with all the hoopla, less than 5 percent of U.S. consumers polled by Nielsen actually own one.  Read Original Content

Gartner’s latest report on mobile sales must make for pretty gloomy reading in Redmond, Washington.  According to the research company, Microsoft sold only 1.6 million phones in 2011 first quarter.  Read Original Content

Africa is the world's fastest growing telecoms market, and mobile phones have transformed the lives of Africans everywhere.  Read Original Content

A month after the launch of Research In Motion Ltd.'s PlayBook tablet, AT&T Inc. still has not approved the Bridge software needed to connect the device to the BlackBerry smartphone, while Verizon Wireless is still deciding whether it will sell the device at all.   Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Google went live with its latest Maps update, which offers a significantly more feature-rich browser experience than before.  In fact, once you opt in to share your location, the site feels very much like an app or like the desktop version.  Read Original Content

New numbers from Gartner reveal that Nokia’s current market share is the lowest it has been since 1997, nearly 14 years ago.  Read Original Content

U.S. lawmakers, considering legislation aimed at protecting consumers’ online privacy, said the market for smartphone applications needs to be regulated to prevent the inappropriate sharing of user data.  Read Original Content

Pizza Hut claims that its ordering app for the iPhone, which was introduced in 2009, has been downloaded 3 million times.  The company’s further expansion into mobile comes as it is looking to build on that success and give customers even more ways to order.  Read Original Content

Gartner lowered its 2011 cellphone market view by 10-15 million phones as retailers stocked up after the earthquake and tsunami that struck Japan in March, hitting the supply chains in the electronics and car industries.  Read Original Content

Google Inc. is teaming up with MasterCard Inc. and Citigroup Inc. to embed technology in Android mobile devices that would allow consumers to make purchases by waving their smartphones in front of a small reader at the checkout counter.  Read Original Content

As of right now, there are an estimated 1.5 million to 2 million iPhone 4s left out there, sitting on retailer and carrier shelves, waiting for a new owner like a puppy in a window.  Read Original Content

Recent Articles by Kevin Benedict

Challenges for a Global Manager of Service Delivery
Mobile Expert Video Series:  VIP’s Mark Goddard
Mobile Expert Video Series:  SAP’s Nick Brown
Mobile Expert Video Series:  Novus’ Dave Ploch
Mobile Expert Video Series:  Clicksoftware’s Nigel Clark
SAPPHIRE NOW 2011 Day 3 Mobility Photos!
Mobile Expert Video Series:  ClickSoftware's Moshe BenBassat
Mobile Expert Video Series:  Smartsoft Mobile's Ed Krufka
Mobile Expert Video Series:  SAP's Dr. Ahmed El Adl

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.



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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

What I Learned about Mobility at SAPPHIRE Now 2011, Part 1

In April, I recorded a video and wrote an article sharing what I wanted to learn at SAPPHIRENOW 2011.  In an upcoming article I will address those items, but in the mean time, here are my notes from the conference.
  1. John Chen, CEO of Sybase said, "We expect to build only 10% of mobility apps, the ecosystem the rest."
  2. John Chen CEO of Sybase said, "We have 2,000 mobile deals in the pipeline."
  3. Marty Beard said that the Sybase 365 business grew over 100% last year.  This is the SMS solution that Sybase has.  It supports 1.5 billion text messages per day now.
  4. SAP announced 19 new mobile apps.
  5. Sybase announced SUP 2.0 with SDK
  6. SAP announced mobility partnership with Accenture.
  7. SAP will release three mobile applications in the June 2011 time frame, the rest in the September time frame.
  8. SAP will release SUP 2.1 in the September 2011 time frame and this will support the HTML5 container.
  9. Two of the first SAP mobile applications will be CRM Services and Retail Execution for CPG companies.  SAP's Nick Brown talks about them here.
  10. Jim Snabe announced an SAP Mobility Application store.
  11. SAP announced a new iPad application that provides a 360 degree view of a customer including; customer details, invoices, payments, deals, status etc.
  12. I personally hear SAP's Co-CEO Jim Snabe mention sensors 7 times in 24 hours.  He used an oft repeated phrase at SAPPHIRENOW 2011, "sense and respond."  In several cases he was definitely referred to M2M (machine to machine) communications and embedded wireless sensors.
  13. SAP's 2011/2012 strategy seems to be to focus on1)In-memory for speed, 2) extend the reach of business via mobile, 3) people collaboration with social media.
  14. I heard from the stage that SAP Co-CEOs manage SAP on iPads.
  15. The "Integrated Enterprise" is a big focus this year at SAPPHIRENOW 2011. You must be integrated to be real-time.  Mobility plays a big role in this.
  16. Terabytes worth of customer data is collected but never analyzed. Important patterns never get discovered and insights are not shared.
  17. Co-CEO Bill McDermott chooses to open his keynote talking about mobile retailing and mobile marketing applications shopping and comparing prices on smartphones.
  18. The panel of futurist at SAPPHIRENOW 2011 share my opinion expressed here regularly that embedded sensors, M2M and wireless chips will be one of the next big revolutions.
  19. Theme among futurist on the panel is that the computerization of healthcare will be revolutionary and change everything about healthcare.
  20. SAP keynote focused so far on real time analytics and mobility. The power of in-memory computing extended to mobile devices.
  21. Opening day keynote focused on real time analytics and mobility. The power of in-memory computing extended to mobile devices.
  22. I attended the opening day breakfast meeting arranged by SAP's PCN (premier customer network) and the discussion was dominated by enterprise mobility topics.
  23. In 2010 Sybase had a booth.  This year they had a campus.  See my photos of the mobility theater.
  24. MCAP is the acronym for mobile consumer apps.
  25. I worked with SAP's largest customers at the PCN mobility round table during 4 round table sessions.  Security is still their biggest mobility issue.  I was surprised that these large companies did not know more about Sybase's Afaria.  In most cases, I know Afaria could satisfy all of their security requirements, but they were not aware of it.  Here is your assignment Sybase and SAP!!!
  26. Mobile strategy and mobile security seemed to be the two key points needed by the companies I spent time with at SAPPHIRENOW 2011.
  27. I was surprised by how many big companies still have not started on enterprise mobility.  They all seemed to be feeling the pressure to deliver mobile applications, but many had yet to start.
Part 2 of this article will be my responses to the items I wanted to learn about, listed here, that I posed in advance of SAPPHIRENOW 2011.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly - Week of May 23, 2011


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

Research by InMobi shows that within the past three months mobile advertising has grown by 17 percent.  Read Original Content

According to research by E-tailing group, in 2010 more shopping was done through tablets than smartphones.  Read Original Content

The global mobile marketing and advertising market is estimated to grow from 2.25 billion in 2009 to 17.9 billion in 2015, a 41 percent growth rate, according to research from Berg Insight.  Read Original Content

Studies have shown that people are slowly switching from personal computers to smartphones as they surf the Internet.  By 2015 worldwide shopping through mobile phones will exceed $120 billion, representing about 8 percent of the mobile market.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com./

According to the MobileMix 2011 report released by advertising firm Mellenial Media, Google Android has become the most used mobile advertising platform for U.S. advertisers.  Read Original Content

Bollywood is using mobile technology to advertise its films, as the movie-making machine tries to engage India's booming wireless market in order to boost slipping profits. Read Original Content

The value of Millennial Media Inc, a mobile advertising solution, may exceed 1 billion dollars as acquisition talks heat up.  Read Original Content

A recent study shows that an increasing number of mobile-device users are taking advantage of location-based check-in services.  One in five smartphone users currently use location-based services on their phones, representing 16.7 million U.S. mobile subscribers.  Read Original Content

Best Buy has expanded its use of location-based coupons and is rewarding customers who use their smartphones while shopping.  Read Original Content

EBay now has an iPhone app that allows customers to shop for cars and auto parts from their devices.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series:  VIP’s Mark Goddard
Mobile Expert Video Series:  SAP’s Nick Brown
Mobile Expert Video Series:  Novus’ Dave Ploch
Mobile Expert Video Series:  Clicksoftware’s Nigel Clark
SAPPHIRE NOW 2011 Day 3 Mobility Photos!
Mobile Expert Video Series:  ClickSoftware's Moshe BenBassat
Mobile Expert Video Series:  Smartsoft Mobile's Ed Krufka
Mobile Expert Video Series:  SAP's Dr. Ahmed El Adl
Mobile Expert Video Series:  Leapfactor's Luis Cabrera

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Follow Link Below to Learn More






 
*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Challenges for a Global Manager of Service Delivery

This morning in New York City, I spent time with a Manager of Service Delivery for a global security and alarm company.  He shared some of the challenges he faces around mobilizing his field services teams.
  • Operations in 40 countries
  • 40 different ERP instances from many different vendors
  • Need to replace a 22 year old mobile system
  • Old mainframe systems in many regions
  • Desire to integrate mobile time sheets with all the various backend systems and regional laws.
  • Questionable data quality
  • Workforce reluctant to learn new technologies
Sometimes the biggest challenges to mobility, really have little to do with enterprise mobility.  This company is developing their mobility strategy now, looking at mobility platforms and conducting small POCs with a plan to implement in a couple of years.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: VIP's Mark Goddard

VIP is a systems integrator that I met at SAPPHIRENOW 2011 that has recently added a mobility focus.  Learn about their mobility strategy and how they are approaching the market in this short video interview.



Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict