Mobile Expert Video Series: Harish Rau, Part 2

This is Part 2 in this series with Element Five Solutions' Harish Rau.  In this segment, he shares advice and lessons learned during implementations of the Sybase Unwired Platform. He is a true enterprise mobility expert.  By that I mean, he has been down the path and lived to share his experiences with you and I.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility News Weekly – Week of May 6, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly

Apple is in roughly the same position it was last quarter, with an 8.8 percent share of the market in terms of units shipped (according to IDC) and a share of profits (according to Dediu) down two percentage points to 73 percent.  Read Original Content

comScore announced the U.S. launch of Mobile Metrix 2.0.  Mobile Metrix 2.0 brings comScore's Unified Digital Measurement to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.  Read Original Content

A new Canalys report reveals worldwide smartphone shipments in the first 2012 quarter have reached 146 million units, which means a 45 percent year-on-year growth. In the U.S. the industry grew by 5 percent.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Buoyed by its successful launches, Samsung Electronics hopes to increase its share in the 18 to 19 million unit Indian smartphone market to 60 percent in the current year.  Read Original Content

Lenovo wants a piece of the smartphone pie and has confirmed it’s willing to spend the dough to get a taste of the action with an $800 million investment in a smartphone division.  Read Original Content

By the end of 2017, smartphone shipments will reach 1.7 billion units, research firm Ovum predicts. That would represent a staggering compound annual growth rate of just under 25 percent for the period of 2011 to 2017.  Read Original Content

Mobile Marketing News Weekly – Week of May 6, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Internet Broadcasting, provider of digital publishing technology and services and one of the world's largest digital advertising agencies, has unveiled a new family of interactive mobile-marketing products that enable advertisers to offer text-based solutions for digital marketing campaigns. Read Original Content

Amtrak, the government-owned corporation that oversees the nation’s railroad train services, has been training conductors since November to use the Apple handset as an electronic ticket scanner on a few routes. By late summer, 1,700 conductors will be using the devices. Read Original Content

With nearly 80 percent of the population owning a mobile phone, major brands, retailers and start-ups are using SMS to interact directly with consumers and drive new business. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile advertising spending has been growing between 50 to 80 percent year over year and, according to eMarketer, it is set to reach 2.6 billion this year and 4.3 billion in 2013. Read Original Content

This week Web.com Group, Inc. published its latest Small Business Mobile Survey. According to the survey’s findings, 69 percent of small businesses consider mobile marketing “crucial to their growth in the next five years.” Read Original Content

Facebook will play up its prospects for expanding in mobile advertising when it begins pitching its initial public offering to investors in New York, Boston and Silicon Valley next week. Read Original Content

Worldwide advertising dollars devoted to mobile devices are expected to leap 85.4 percent this year to $11.6 billion, according to a study by market research company Strategy Analytics. Read Original Content

Mobile Expert Video Series: Clicksoftware's Hadar Shafir

Last week in Atlanta, I met up with ClickSoftware's Product Manager Hadar Shafir, and had the opportunity to interview here and ask about their new ClickAppStore.  Enterprise app stores are an interesting recent development in the enterprise mobility space and I am intrigued by the possibilities.  The video camera is a bit shaky and for that I apologize.  If it is too much, just close your eyes and enjoy the conversation :-)

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interview Series: Sencha's Michael Mullany

Sencha is one of the three new partnerships SAP announced in April around HTML5.  Here is a quote from SAP, "By collaborating with Adobe, Appcelerator and Sencha, SAP will enable millions of developers to effectively build mobile apps based on their choice of client architectures - from native to hybrid Web containers to mobile Web.  Developers will be able to do so while leveraging an industry-leading enterprise mobile application platform from SAP."

Sencha targets the enterprise market and is very excited to be a partner of SAP.  Sencha is doing a lot of things right.  They already have over 1 million downloads of their HTML5 tools, and have 350,000 members in their forum.

I believe SAP is very smart with these partnerships.  There is no way that SAP can keep up with the demand for mobile applications, so they partner with HTML5 tool vendors and ask the industry to standardize on their mobile platforms.  The end users can now choose their own development environment as long as it supports SAP's mobility platform.  The burden for supporting the demands of developers will then mostly fall on the shoulders of these HTML5 tool and framework vendors.

At the same time as SAP announced the partnerships with HTML5 vendors, they also announced the acquisition of Syclo.  Syclo has many great mobile application development tools, but does not currently have HTML5 support, so these partnerships will also serve to provide an alternative development environment for companies wanting to standardize on HTML5 when possible.

SAP also has a partnership with ClickSoftware which has an HTML5 development environment in their ClickMobile Professional solution.

I asked Sencha's CEO Michael Mullany for his prediction on what percentage of enterprise mobility apps will be based on HTML5 by 2014.  He answered, "50% will be HTML5, 20% native and 30% will be hybrid HTML5 apps.  I read that as 80% of enterprise mobility applications will be using some form of HTML5 by 2014.  Wow!

For integrations with SAP, Sencha is connecting via NetWeaver Gateway.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.