Mobile Analyst's Predictions
I was moderating a panel of mobile analyst in November and asked them what percentage of enterprise mobility applications were going to be written in HTML5 by 2013. The answers I received were 30-50%. My personal prediction is that it will be even higher, perhaps even 75%.
Flash loses to HTML5
In the war between Flash and HTML5 for mobile video, Flash lost. Adobe gave up on Flash in November of 2011 and put its support behind HTML5. “Layoffs were paired with a halt to development of Flash Player for mobile browsers, with mobile Flash support limited to critical bug fixes and security updates for existing device configurations.”
HTML5-based games included in the article, “Zynga CTO:Four predictions for 2012”
Games developed using HTML5 are faster, smoother, and more responsive, says Cadir Lee, CTO of Zynga in a December 29, 2011 article for CNET. One of his predictions for 2012 is that “open web stack will take hold for browser-based games”.
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2012 and the “App Internet”
In the debate about the future of the web, one prediction, from Forrester CEO George Colony, is a new “app internet”, in which HTML5 and JavaScript are two key components. Dominiek ter Heide, CTO and co-founder of Bottlenose, states that “The combination of HTML, JavaScript and CSS is proven, widely adopted and already available on all of these platforms. When it comes to building apps, HTML5 and JavaScript is here to stay. The Document Web is dying, albeit slowly.”
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The rise of HTML5
Since HTML5 is now supported by all major mobile devices. Adobe adds (in a November 9, 2011 Adobe blog post), “This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.”
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Prediction – Hybrid Apps with HTML5 Will be the Norm
From GigaOm’s “16 predictions for mobile in 2012," published on December 30, 2011: “The standards for HTML5 are still in motion so native apps will continue to be stronger than web-based apps. But as in 2011, many of the native apps on smartphones will use HTML5 as a base with a native wrapper around them. With the number of HTML5 compatible handsets expected by 2013, we’ll see momentum grow for true web apps on low-end phones.”
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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
