Mobile Marketing News Weekly - Week of January 2, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

New projections from research firm Berg Insight suggest the total value of the global mobile marketing and advertising market is on pace for record growth over the next 48 months. According to the latest estimates, the industry will see 37 percent growth by 2016, bringing the industry’s total value to $22.6 billion at that time. Read Original Content

To boost sales of its McCafe beverage line and drive in-store traffic, McDonald's has launched a geotargeted promotion that uses mobile ads to reach potential customers. Read Original Content

Mobile advertising impressions originating from Amazon.com's new Android-powered Kindle Fire tablet continued to increase over the holiday season, surging 261 percent on Christmas Day according to new data published by mobile ad network Millennial Media. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

According to the Bangkok Post, Thailand will experience a surge in smartphone and tablet shipments during 2012, much greater than original forecasts had predicted. This is expected to increase the opportunities for mobile marketers in that region. Read Original Content

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PayPal is using recently acquired location-based service company WHERE to market products based on a smartphone location. Currently WERE is working with Vick’s to market thermometers for small children based on their mother’s smartphone locations. Read Original Content

Restaurant chain Chili’s Grill & Bar is embracing mobile technology by allowing customers to order meals from the restaurant using a Chili’s mobile app.  Read Original Content

According to a survey by AT&T the three most important factors for marketers in considering the use of mobile barcodes were consumer demand, cost, and security. All three factors were cited as highly important, by more than 80 percent of those queried. Read Original Content

Over the past 90 days, recruiters have posted more than 4,400 new online job ads for Marketers that understand advertising on devices, a 16 percent year-over-year increase, according to WANTED Analytics. Read Original Content


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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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