Food and Enterprise Mobility

I have been learning a lot lately while running.  OK, mostly walking, but briskly.  I listen to the ScienceNow podcast on my iPhone.  The average U.S. grocery store throws out 2,000 lbs of produce per week(the total for all grocery stores is estimated at 30 million pounds of food each day), and 50 percent of all produce grown in the US is not consumed before it becomes waste.

Those numbers seem like problems that mobile solutions can help alleviate. In Jonathan Bloom's new book American Wasteland he reports that the US produces about 591 billion pounds of food each year of which about 50 percent goes to waste somewhere along the food supply chain. This includes unused restaurant food, food in the field and vegetables and fruits in the grocery store as examples.  Bloom identifies the following areas where much of the waste occurs:
  • The field
  • Lost in transit
  • Supermarket throw away
  • Commerical kitchens such as hospitals, schools and restaurants
  • Households

Independent Mobility Analyst - What Does that Mean?

Talk, Talk, Talk
I had a person ask me today about the meaning of independent mobility analyst.  That is a fair question so let me try to explain what I do.  The first thing to know is that I wear many hats.  I am a blogger (just topped 1,000 articles), journalist, consultant, experienced executive, advisor, workshop facilitator and analyst.  I conduct research and write reports on issues related to enterprise mobility and M2M (machine-to-machine communications). Often I write these analyst reports on contract to analyst firms. 

In addition to writing analyst reports, I also write articles nearly every day that are published at http://mobileenterprisestrategies.blogspot.com/ and on many other sites related to enterprise mobility.  I also publish five newsletters on various niche markets within enterprise mobility each week.  I am regularly invited to speak on webinars and at technology conferences, user groups and other events.  I have led sessions at Sapphire, SAP TechEd, ASUG chapter meetings and SAP Insider events.  Next month I will be leading two sessions at the Mastering SAP Technologies conference in Sydney, Australia.

In between researching, writing, participating in webinars and speaking at conferences, I spend time consulting, recording podcasts and videos, and volunteering my time as an SAP Mentor.  My background is general enterprise mobility and B2B e-commerce, but I spend the majority of my time working within the SAP ecosystem.

That is my odd work life as an independent freelancer.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

The Latest Thinking and Strategies for Deploying Flexible Mobile Solutions

Mobility can be a Challenge
I will be participating in a two part webinar next week on Thursday, February 17, 2011 1:00 PM - 2:00 PM EST that I invite all of you to attend.  I will be presenting my research results in the first part called Challenges in Enterprise Mobility from the Experts, and the second part, The Latest Thinking and Strategies for Deploying Flexible Mobile Solutions - The Four Big Issues for Mobilizing SAP and Other Enterprise Systems will be presented by Steve Levy, mobile industry expert and CEO of Pyxis Mobile.

Enterprise-grade mobility is quickly becoming a core component of every company’s IT environment. However, it brings with it some big and often hidden challenges that companies need to plan for, including:


  1. Multi-device proliferation: support for a growing number of smartphones
  2. Data integration: the freedom to connect to any data in the enterprise
  3. Security: more than just authentication
  4. Agility: the need to iteratively update applications with new content and functionality in a quick and easy way

 Please join us!  Register here.

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Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Kevin’s Mobile Retailing News Weekly – Week of February 7, 2011

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.


I will be participating in a two part webinar next week on Thursday, February 17, 2011 1:00 PM - 2:00 PM EST that I invite all of you to attend.  I will be presenting my research results in the first part called Challenges in Enterprise Mobility from the Experts, and the second part, The Latest Thinking and Strategies for Deploying Flexible Mobile Solutions - The Four Big Issues for Mobilizing SAP and Other Enterprise Systems will be presented by Steve Levy, mobile industry expert and CEO of Pyxis Mobile.

Google Inc.'s AdMob is on a tear.  The mobile ad network receives more than two billion ad requests daily, marking a fourfold increase from a year ago.


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Facebook has acquired mobile ad start-up Rel8tion to improve hyper local ad targeting to its 200 million plus mobile subscribers.  Rel8tion is a nine month old Seattle based start up that connects people to ads based on their location and demographic.


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According to a new survey conducted by the Association of National Advertisers, in conjunction with the Mobile Marketing Association, a whopping 88 percent of advertisers plan to be active in mobile in 2011—up from 62 percent last year.

Kevin’s Field Mobility News Weekly – Week of February 7, 2011

Kevin’s Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.


Construction productivity tools are going mobile, and the combination of advancing cellphone technology and a flurry of activity by app developers has led to an array of easy to adopt solutions for residential builders.


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The U.S. Food and Drug Administration has approved the first diagnostic radiology app for use in viewing medical images to make diagnoses using Apple's iPad and iPhone, a title that won the Apple Design Award for "Best iPhone Healthcare & Fitness Application" in 2008.


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Providing solutions for fleet sustainability efforts, the “green” telematics market is expected to expand nine fold by 2015.  Most valuable to fleets is the wireless communication of fuel consumption and emissions data.


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The U.S. Food and Drug Administration has reversed course on one of the first radiology apps ever pulled from the Apple Store.  Now, U.S. radiologists who can't make it to a workstation but need to review medical images can make a diagnosis off their iPhone or iPad.

Interviews with Kevin Benedict