Mobile Marketing News Weekly – Week of June 24, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to Media Post, citing an “Advertising Expenditure Forecast for June 2012 by Publicis Groupe company ZenithOptimedia, advertisers will spend about 15 percent more in 2012 on paid-search marketing, up 15 percent in 2013, and 13 percent in 2014.” Read Original Content

Adcquire's new marketing platform is making waves throughout the marketing industry. The platform, which connects brands and consumers through a mobile app, generates physical interactions with products. Read Original Content

AT&T has just released the findings from a study that indicates social and mobile marketing are the next big thing. Among the small businesses that took part in the survey, almost 60 percent stated they intend to spend more on their marketing online in 2012 than they did last year. Read Original Content

Verivo Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Verivo Mobile.

StrikeAd, a startup that helps advertisers and agencies manage their mobile campaigns, has raised another $500,000 in funding. The round is an addition to the $3 million Series A led by DFJ Esprit that the startup announced in January. Read Original Content

Ticketing startup TicketLeap has relaunched with a new logo, webpages that encourage more social interaction, and updated iOS and Android apps that create a mobile box office. Read Original Content

Mobile Expert Video Series: Oliver Kaluscha

I met with Oliver Kaluscha, CEO/Founder of Placeworkers while I was working in London a couple of weeks ago. Placeworkers is a Germany based company focused on the SAP and other ERP mobility markets.  Oliver has a great deal of real world SAP mobility experience, and he was kind enough to share some of his advice and experiences with us in this segment of Mobile Expert Video Series.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of June 24, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly

Also read Field Mobility and M2M News Weekly

Also read Mobile Marketing News Weekly

Also read Mobile Health News Weekly

Also read Mobility News Weekly

The Yankee Group estimates that the worldwide transaction value of mobile payments will total nearly $1 trillion by 2014, up from $162 billion in 2010. But then why does it seem that the only people using it are customers purchasing their double-caffe skinny lattes at Starbucks? Read Original Content

Near field communications mobile payments will exceed $180 billion worldwide in 2017, according to a May 2012 report by Juniper Research. Read Original Content

Merchant Warehouse, a leader and innovator in payment solutions, announced a partnership with VeriFone Systems, Inc. as a preferred hardware provider for the Genius platform. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile payments are popular among the Girl Scouts of America, allowing scouts with the know-how and resources to sell more cookies than their cash-only counterparts. Read Original Content

A recent study from Juniper Research forecasts that mobile contactless payment transactions are expected to reach nearly $50 billion worldwide in 2014 and NFC solutions will be launched in 20 countries within the next 18 months. Read Original Content

With interest growing in mobile banking, retail banks plan to invest more in mobile technologies, according to a new report by Forrester Research. The survey released June 20 showed retail banks plan to spend one-third of their total digital budget on their mobile channels this year. Read Original Content

Guest Writer: Alok Pant on the Mobile Cloud

I want to thank Alok Pant, with Unvired, for writing this article and sharing his insights on mobile strategies and cloud computing.

Lowering the Activation Energy for Enterprise Mobility Implementations

As we talk to customers, it is clear that enterprises have not adopted Mobility as quickly as consumers.  We have had many conversations with customers, and two main points stand out.  The first is that they are finding it difficult to justify the ROI for many mobility projects.  Yes, it is true that there are certain scenarios like Field Service or Sales where the value of mobility is accepted, but beyond these it becomes more difficult.  When enterprises look to mobilize processes like Purchase Order Approval or Travel Expense approval, the barrier to mobility has to be reduced. 

An analogy can be drawn to the Activation Energy concept we all learned in Chemistry—for a reaction to occur, the activation energy barrier has to be overcome/lowered.  Similarly, in our world of enterprise mobility, the ROI barrier has to be lowered.

Our second insight gleaned from customers is that IT departments today are under extreme pressure to deliver multiple projects with dwindling resources.  One large SAP customer was all set to mobilize their applications, when they had a major restructuring in their IT department.  Another high tech customer in the US is rolling out SAP to their subsidiaries globally, leaving no time or resources for mobility projects even with a recognized need.  A third customer was given the mandate to mobilize multiple business processes running on SAP in just one month.

These situations suggest that the old model of installing software on-premise, and conducting, say a 3 month POC to prove the ROI of a project is obsolete.  Companies do not have enough budget, and the cloud is increasingly getting the mindshare of the CIO.  The consumerization of IT has made all of us seek instant gratification—we want the mobile application instantly, inexpensively, and without any bother.

All this sets the stage nicely to usher in the era of the Mobile cloud. The Mobile cloud delivers a rain of mobile applications at a low cost without consuming the resources of a strapped IT department—no hardware investment, and minimal time commitment.  It is a Pay As You Go model, and eliminates the need for a capital investment.  It is scalable, provides flexibility, and insulates the firm in a rapidly changing technology environment.  The data security concerns of the cloud are understood by now, and have been successfully managed.

As more applications move over to the cloud, can the mobile cloud be far behind? Are you ready to lower the activation energy for your Mobility projects? There is no reason that your Mobile initiatives be confined to just a few use cases.  It is time to make Enterprise Mobility ubiquitous. The mobile cloud may be just the catalyst you need.

Alok Pant

CEO, Unvired, Inc.

Email: alok.pant@unvired.com

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Podcast Series: Antenna Software's Mark Watson

Mark Watson

Last week I had the good fortune of being able to meet with Antenna Software's EVP of Technology and Engineering, Mark Watson just outside of London and interview him about mobility.  In this 17 minute podcast Mark shares his thoughts on enterprise mobility, HTML5, mobile strategies and the mobile trends.  I think you will find it valuable.

Podcasts are not as easy as they might appear, so I have provided both a download link to the podcast, and if you have the right plugins, it will also be available embedded in this article.

Here is the podcast link - https://www.box.com/s/6059e51793acda014a33





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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Chris Willis, Part 2

This is Part 2 of my interview with Verivo's Chief Marketing Officer Chris Willis (Watch Part 1 here).  In this segment I ask him to share his company's views on mobile strategies and mobile solution architecture, and why they believe they have a good approach.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility and M2M News Weekly – Week of June 24, 2012

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Two RFID rugged mobile computers are now available to help retailers simplify inventory management - Honeywell’s Optimus 5900 RFID mobile computer and Motorola’s MC3090-Z RFID mobile computer.  Read Original Content

Raco Wireless and Enterprise Mobile are working together to increase the popularity of M2M services, helping businesses without telecom expertise launch M2M services.  Read Original Content

A survey conducted by researchers at Sam Houston State University and Southern Arkansas University from 2005 to 2012 reveals that the utilization of RFID systems by manufacturers in the United States to track inventory has grown at a steady pace.  Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo.

In a move that may spell trouble for the portable GPS device market, Apple has announced the launch of Maps, its in-house mapping and GPS navigation service for iOS devices.  Read Original Content

A new e-book is available from NetMotion Wireless “The Top 5 Best Practices for Field Mobility”.  Read Original Content

Impinj has launched a new web-based analysis tool, the Store Performance Simulator, to enable retailers to perform “what-if” scenarios to aid in deciding whether or not to utilize RFID technology.  Read Original Content

RFID product maker Intermec has announced it will lay off 7 percent of its workforce in a move to cut costs.  Read Original Content

Enterprise Mobility Asia News Weekly – Week of June 24, 2012

Welcome to the Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.

Also read Field Mobility and M2M News Weekly

Also read Mobile Commerce News Weekly

Also read Mobile Marketing News Weekly

Also read Mobile Health News Weekly

Also read Mobility News Weekly

The PayPal South-East Asia and India Managing Director forecasts mobile commerce in Malaysia will reach RM3.43 billion in 2015, driven in part by higher penetration of smartphones and tablets.  Read Original Content

SAP India has opened a Mobile Solutions Center in Mumbai “to help customers experience SAP’s mobile innovations as well as understand how to integrate mobile solutions into their business strategy”.  Read Original Content

Due to the continuing surge in mobile devices, especially smartphones, mobile software engineering is one of the fastest growing areas in the Asian IT job market.  Read Original Content

Antenna Software provides a complete cloud-based enterprise mobility suite that enables both IT pros and business executives alike to create and manage mobile apps, websites and content across the entire business.  This newsletter is sponsored in part by Antenna Software.

YouTube has launched a new version for users in Indonesia, targeting advertisers as well as the local user community.  Read Original Content
Chinese mobile payment and value added solutions provider Trunkbow has announced the results of its annual shareholders’ meeting.  The official document is available at http://www.trunkbow.com/public/2012%20AGM%20Notice%20and%20Proxy%20Statement.pdf.  Read Original Content

SAP is exploring opportunities in India’s transportation and logistics sector, developing “solutions around ‘big data', mobility and analytics for shippers and third party logistics companies who ship automotive components and consumer packaged goods”.  Read Original Content

The main manufacturer of Apple’s products, Taiwan’s Hon Hai Precision Industry Co., has announced that it will go into the retail business mostly using the Internet rather than retail stores.  Read Original Content

Mobile Health News Weekly – Week of June 17, 2012

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly

A report released by PricewaterhouseCoopers earlier this month suggests that emerging countries like India and China will be at the forefront of the mobile health technology breakthrough. Read Original Content

Last week the Federal Communications Commission moved forward with white spaces reform free of challenges from the microphone industry, they took on special access reform and held a meeting of experts to address the future of wireless mHealth innovation. Read Original Content

The Supreme Court could rule on the Affordable Care Act — the health-care law spearheaded by President Barack Obama — any day now. How will their decision effect the mHealth movement? Read Original Content

There are over 6 million pregnancies every year in the United States and for many, pregnancy is a difficult time both physically and mentally. Developers are taking note of this, and have started building apps to aid in the pregnancy process, help women understand their pregnancy, and even pick out a name. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo.

Integrating the Healthcare Enterprise International — a health information technology and interoperability group — has released its "Mobile Access to Health Documents" implementation guide for public comment. Read Original Content

According to the report "Attack Surface: Healthcare and Public Health Sector," by the Department of Homeland Security, mobile devices face many security threats. Here are 10 tips for healthcare organizations to secure data on computers, laptops, mobile devices and flash drives in the face of the BYOD phenomenon. Read Original Content

Kevin Benedict's What's New in HTML5 - Week of June 17, 2012

This week I have posted a several segments of the Mobile Expert Video Series with mobility experts that discuss HTML5.  Here they are for your easy reference:

• Mobile Expert Video Series: Alec Berry, Part 1
• Mobile Expert Video Series: Alec Berry, Part 2 
• Mobile Expert Video Series: Chris Willis, Part 1
• Mobile Expert Video Series: Marc Rosenbaum

I have interviewed many more mobility experts discussing HTML5 this week, and these interviews will be published next week.  Stay tuned!!!

Now for the news:

 

Results of a recent survey of enterprise software coders found that 79 percent of nearly 2,200 mobile developers said they will use HTML5 in their apps in 2012, a higher than expected interest in HTML5 for mobile apps.  Read Original Content

Vana Workforce’s Vana HCM Release Update 6 introduces dedicated mobile support using standards-based HTML5 for cross platform support for iPhone, Android, BlackBerry, and tablet devices.  Read Original Content

Q&A site for finding repair solutions FixYa has revamped its mobile website with the launch of FixYa Mobile, a complete HTML5 overhaul for use on smartphones and tablets.  ReadOriginal Content

Mooklet Project has released an iPhone app, Mooklet that enables users to publish a photo book as an HTML5 web application.  Read Original Content

Facebook has launched its App Center for iOS and Android, enabling users to find new apps for their mobile devices.  The App Center supports HTML5 web apps as well as native apps.  Read Original Content

Startup bMobilized has introduced a do-it-yourself tool that will allow users to easily convert a website into a full-featured HTML5-enabled mobile site.  Read Original Content

One of the useful features of HTML5 is Drag and Drop, enabling developers to drag and drop HTML5 elements.  This tutorial explains HTML5 Drag and Drop with a simple example.  Read Original Content

Modernizr is an open-source JavaScript library that allows developers to take advantage of the new capabilities of HTML5 even on older browsers.  Read Original Content

iSpring has introduced the beta version of their PowerPoint to HTML5 converter for iPad and mobile devices (http://www.ispringsolutions.com/ispring-converter).  Read Original Content

Microsoft officials have announced that the company is adding HTML5 output support to its Visual Studio LightSwitch tool, which is now available to testers.  Read OriginalContent

Insurance industry software and services provider Systema Software has announced the launch of SIMS Mobile, developed using HTML5 to maximize interoperability.  SIMS Mobile is available for iOS and Android.  ReadOriginal Content

Combining HTML5 and CSS3 provides an opportunity for the creation of sophisticated websites in terms of design and capabilities, with stunning visual effects.  Read OriginalContent

FunMobility Inc. has announced the availability of an integrated mobile marketing suite, the AppWidget Mobile Engagement Platform, which features cloud-based, HTML5 plug-ins that instantly and easily improve the performance of any native iOS or Android app.  Read Original Content

Datameer has released a new version of its “Big Data analytics solution”.  Datameer 2.0 is HTML5-based and runs on smartphones, tablets, laptops and desktops.  Read Original Content

Steel Media has created a new free digital magazine, swipe, built with interactive HTML5 and designed for the iPad.  Read Original Content

The mobile workforce is moving from desktop PCs to smartphones and tablets, and now is the time for businesses to incorporate HTML5 into web development projects.  Richard Hein provides “8 Reasons to Gear Up for HTML5 Now” on CIO.com.  Read Original Content

Glu CEO Niccolo de Masi states that HTML5 gaming is growing, but “its slow progress means it won't be a viable alternative to native apps for most publishers for another five or ten years”.  Read Original Content

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.