Mobile Health News Weekly - Week of December 19, 2011


The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The Alaska State Medical Association is using smartphone apps to streamline healthcare throughout Alaska by allowing physicians and hospitals to share patient information, including images, through mobile devices. Read Original Content

American Medical ID has rolled out a commerce-enabled mobile site to let medical patients buy identification tags via their handsets. Read Original Content

This past week insurance company Aetna announced that it has purchased iTriage, the popular mobile health app that allows people to schedule doctor appointments, check symptoms and conduct medical shopping through smartphones. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

A new smart phone application, built from the ground up by El Camino Hospital, aims to help locals make informed medical decisions for themselves and their families.
The free app, Family Medical Officer, allows users to access personal and family health records, find doctors by location, and check emergency room wait times at both El Camino campuses. Read Original Content

Mobile Marketing News Weekly - Week of December 19, 2011


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to ABI Research, the location based services market will likely not see success in the region of Western Europe. However, globally the LBS market is expected to grow 15 percent yearly through 2016. Read Original Content

Ace Hardware is making its first foray into advertising on Apple’s iPad via a new campaign that is featured on The Weather Channel’s iPad application. Read Original Content

Department store chain Saks Fifth Avenue is using its holiday windows to not only draw locals and tourists to its New York flagship in Midtown Manhattan, but to drive mobile-commerce sales as well. The retailer has included a customized QR code in its holiday window display that allows consumers to watch a video or access the brand’s mobile store. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Starbucks China is using mobile advertising to encourage users to check-in on the social network Jiepang as part of a holiday-themed promotion. Chinese users who check-in at locations in China can receive a free increase in their drink size. Read Original Content

Mobility Charts Weekly - Week of December 19, 2011


The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.



According to a Prosper Mobile Insights survey, 23.5 percent of smartphone and tablet owners say their device has been an integral part of their holiday shopping experience so far and they could not shop without it. Read Original Content



The cellular M2M embedded module market experienced a more difficult than expected year in 2010. Although total unit volumes continued to rise, reaching nearly 34 million units shipped in 2010, total industry revenue fell from roughly $996 million in 2009 to about $841 million in 2010, reversing the upward momentum in revenue seen in 2009 as the market rebounded from its 2008 lows. Read Original Content



The market for EPC RFID hardware exceeded $354 Million in 2010, an increase of more than 140 percent over 2009.  VDC anticipates that the market will continue to experience rapid growth in 2011, with global revenues growing more than 104 percent. Read Original Content


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Conjecture, Enterprise Mobility and Mobile Strategies

Conjecture and the Mobile
Work Force
The word "conjecture" seems the perfect word for companies that try to manage a mobile workforce without a real-time mobile strategy and/or mobile technologies.  What is the definition of conjecture?

Conjecture:  An opinion or conclusion formed on the basis of incomplete information.

If an enterprise has a mobile workforce, deliveries or remote job sites it is imperative that they have real-time visibility into the location and status of their operations, resources and personnel.  Without real-time visibility they are managing through conjecture.  Managing with incomplete information although unavoidable at times, is not ideal.  Reducing the amount of conjecture is certainly the goal of any manager.

Many companies that have historically operated on an "estimate" (aka - conjecture) basis, have never been able to capture the value inherent in a real-time operation.  Managing an operation in real-time requires real-time visibility.  In my recent article on 4D Field Services I discuss the value of adding time to GPS location data.  When you have real-time data on both time and location, you can make real-time management decisions not using conjecture, but on real-time and complete data.





Companies seeking productivity gains, efficiencies, better customer service and cost reductions will benefit from reducing conjecture by deploying mobile solutions that enable their mobile workforces to exchange real-time data with management and business solutions.

Here are a few real life examples of "estimates/conjecture" vs. "real-time."  Many companies still plan their mobile workforce schedules based on estimated times and job codes.  These estimates are often used to schedule thousands of personnel.  However, like the saying goes, "The battle plan is thrown out at the first shot."  Suddenly, people are sick, there is heavy traffic, the customer is not at the job site, the permit was not issued, the parts did not arrive and equipment fails.

Real-time visibility and real-time data exchanges via mobile solutions enable you to react and solve problems that arise in real-time and to use complete or at least more complete data.  Managing a real-time enterprise is different.  It requires thinking about how business processes will be different when data is real-time.  It requires different management processes, styles and strategies.

I recorded a Video Comments last week on the subject of conjecture and the real-time enterprise that you may also find interesting.



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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of December 19, 2011

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to Prosper Mobile Insights, 23.5 percent of smartphone and tablet owners say their device has been an integral part of their holiday shopping experience so far and they could not shop without it. Read Original Content

Mobile shopping has been one of the hottest trends of 2011, and there are no signs of it slowing down. After rising more than 90 percent this year, mobile commerce will grow at a rate of 73.1 percent in 2012, according to eMarketer. Read Original Content

Jos. A. Bank saw mobile traffic increase 3,000 percent on Black Friday compared to its daily traffic. The retailer revealed its mobile site earlier this year after experimenting with mobile coupons, an iPhone application and in-store campaigns. Jos. A. Bank’s mobile site was developed by 5th Finger. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Department store chain Nordstrom has updated its iPhone application to offer a holiday guide to users, likely aiming to increase last minute mobile commerce sales leading up to Christmas. Read Original Content

Thoughts on Enterprise Mobility, Mobile Banking and Global Economies

I have recently been reading a number of articles about mobile banking innovations in Kenya and what vendors like SAP's Sybase 365 and other companies are doing to support it.  Most people in Kenya, and many other less developed countries, don't own smartphones.  However, most do own basic mobile phones with text messaging capabilities.  As a result, many vendors and banks have built sophisticated text message-based banking services.  The following is a list of some of the available text message-based capabilities and services available in Kenya.
  • Person-to-person money transfers
  • Fund remittance from the UK to Kenya
  • Local and international money transfer
  • Loan payments
  • Product purchasing
  • Airtime purchasing
  • Funds transfers from interest-bearing accounts
  • Balance inquiries
  • Money requests
  • Attaching short messages to text-based payments
  • Inviting friends to join mobile banking services 
  • Five different mobile front-ends available: WAP, SMS, Voice, USSD, and STK

SAP's Sybase 365 powers many of these text-based banking systems.  I read about Sybase 365 from time to time, but it deserves to be in the spotlight even more for it has the capacity to help revolutionize many economies.

In the book The Birth of Plenty, the noted financial expert and neurologist William J. Bernstein identifies four conditions that when occurring simultaneously are the formula for human (economic) progress.  They are as follows:
  1. Respect for property rights (inventors must have proper incentives to protect their inventions).
  2. Belief in scientific rationalism (society must possess the proper intellectual tools to support innovation and progress without penalty).
  3. Existing and functioning capital markets (businesses must have sufficient capital to pursue their visions and business plans).
  4. Effective transportation and communication systems (society must rapidly and effectively move information and finished products).
I believe that mobile technologies can help with at least two out of the four of these conditions.  Mobile text-based banking systems can provide trusted and formal banking services where they didn't formerly exist.  They can also provide rapid and effective transportation (of funds) and communication systems (that open up and support free markets).

A few years ago I read an article from The Wall Street Journal written by Ronald Bailey entitled, The Secrets of Intangible Wealth.  In this article Mr. Bailey writes about a report from the World Bank entitled, "Where is the Wealth of Nations?: Measuring Capital for the 21st Century."  The bottom line is that a nation's wealth is greatly determined by intangibles such as:
  1. Trust among people in a society
  2. An efficient judicial system
  3. Clear property rights
  4. Effective government
Bailey says that these four items, identified as "intangible capital", boost productivity of labor and result in higher total wealth.  The World Bank concludes the report by summarizing its findings as, "Human capital and the value of institutions (as measured by the rule of law) constitute the largest share of wealth in virtually all countries."

Mobile banking and mobile technologies can introduce formal banking systems, run by internationally trusted institutions, into economies and regions that previously were under-served, or lacked trusted institutions that would support economic development.

If you review the list of services (above) now available using simple and inexpensive mobile phones, you can begin to understand that mobile technologies can not only help to improve governments, but also economies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of December 19, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The new iPhone app, Tactical Nav, has been gaining popularity among military personnel allowing users to easily plot and map artillery fire throughout rugged terrain while using their smartphone. Read Original Content

The global enterprise mobility market in terms of revenue was estimated to be worth $5.5 billion in 2011 and is expected to reach $7.6 billion by 2016. The end-user devices segment accounted for the maximum share, with $3.0 billion in 2011 and is expected to reach $3.8 billion by 2016. Read Original Content

OnForce, a source for on-site tech talent, announced the availability of its Apple iPhone application for IT service corporations and field technicians. The app, available in the Apple App Store, offers efficiency and collaboration benefits throughout the lifecycle of every service event. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

According to IDTechEX, the Global market for RFID technology in 2010 was $5.63 billion, up from $5.03 billion in 2009. The primary drivers for future growth will be "modernizing" applications including asset management, cargo tracking and security, corporate employee identification I.D. cards, networks and facility access control, transport passes, as well as supply chain management. Read Original Content

M2M News Weekly - Week of December 12, 2011


Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

By 2020 the number of connected devices in the world is estimated by Machina Research to be 12 billion, up from one billion in 2010. In Australia Telstra is predicting the M2M market will be worth $1 billion annually in that country alone in 10 years. Read Original Content

RACO Wireless, an M2M partner for T-Mobile announced that the company is on pace to increase its year-over-year growth by 300 percent in 2011. Read Original Content

AT&T is launching a new business division in Atlanta called Digital Life Services, focusing on new opportunities like remote health care, energy management and home security. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

According to Verizon CEO Lowell McAdam, the age of wireless sensors and M2M technology has arrived. Verizon is increasingly getting involved with M2M projects that include home-energy management solutions and smart meters. Read Original Content

Conjecture, Field Services and Enterprise Mobility

In this Video Comments segment I discuss the word "conjecture" and how it relates to field services and enterprise mobility, plus mobile strategies and decision making tools.  I hope you find it useful.







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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Medical News Weekly - Week of December 12, 2011


The Mobile Medical News Weekly is an online newsletter made up of the most interesting news and articles related to medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The U.S. Department of Agriculture has granted a total of $30 million for 100 telemedicine projects in 34 states and one territory, according to a USDA news release. Read Original Content

Mercy Health System in Philadelphia created a highly targeted app three months ago for its bariatrics program. The app allows users to upload a photo of themselves and change their body image with a stroke of a finger to view what they might look like after weight-loss surgery. Since the app went live it has been downloaded nearly 1,300 times and used by consumers nearly 4,000 times. Read Original Content

The American Telemedicine Association projects an exponential growth in the adoption of telemedicine and mHealth technologies as a record number of consumers are entering fee-capped managed care insurance plans. Currently 73 million Americans are being monitored using telehealth solutions. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

Interviews with Kevin Benedict