Kevin Benedict Ponders the Future

SAP's Consumer Mobile Initiative

SAP is now starting to really deliver vertical specific mobility strategies, ideas and solutions. I love it! They are demonstrating that they really understand the power of mobile applications. Take a look at the following agenda items from their upcoming SAP Retail Forum 2010 in Las Vegas:

Kevin’s Mobile Retailing News Weekly - September 28, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications, mobile payments and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

More on Mobile Scanning Apps and Retail Stores

This morning I read an article written by Ben Lee of Smartsoft Mobile Solutions called Mobile Application Use for On-site Retail. Ben describes how a number of different retailers have incorporated mobile applications, barcode, QR codes and scanning software into their strategies.

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Brooks Brothers is using QR (quick response) codes in its fall collection print ads that let consumers purchase the items they see right from the pages of Esquire magazine. The challenge is getting customers to download the scanning software to their smartphone the first time. After the mobile scanning app is downloaded, the process should be very easy.

SAP Enterprise Mobility Webinar - SAP, Sybase, PriceWaterhouseCooper and Kevin Benedict

I am very excited about this upcoming webinar on October 6th at 2 PM ET, because I have seen the draft presentation and it offers details that have been hard to find until now. SAP/Sybase are starting to provide real insight into their strategies, the architecture of their solutions and the various components.

Mobile Expert Interview Series: Open Text's Micah Kalen

For those of you unfamiliar with Open Text, they are an SAP Co-Innovation Partner (like Syclo and RIM). They are an enterprise software company and leader in ECM (enterprise content management). Open Text brings two decades of expertise and supports millions of users in 114 countries. They are focused on helping organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness. With that said, they are also developing a mobile enterprise software application called Open Text Everywhere.

SAP's Mobility Partners After SAP’s Acquisition of Sybase, Part 3

The true value in extending business processes to mobile devices is to enable more employees, customers and partners to benefit from the company’s existing IT systems and investments. Mobile applications enable more users to take advantage of the ERP and other IT assets. SAP, in their central role, needed to define how mobile applications could efficiently and effectively connect and integrate with their solutions. The Sybase acquisition and the recently announced mobility roadmap now fulfills that need.

SAP's Mobility Partners After SAP’s Acquisition of Sybase, Part 2

SAP made a safe bet with the Sybase acquisition. Sybase was already the undisputed global leader in enterprise mobility databases, mobile synchronization technologies, mobile security and mobile device management. This is not another new emerging strategy and future solution. It is a mature and proven solution with millions of mobility users worldwide.

Kevin's Mobility News Weekly - September 23, 2010

Kevin's Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week. I am specifically targeting information that reflects market numbers and trends.

SAP's Mobility Partners After SAP’s Acquisition of Sybase, Part 1

Many companies have asked me recently how the SAP acquisition of Sybase will impact the SAP enterprise mobility ecosystem. It is a fair question that needs to be answered, as there is an increasing interest and demand from enterprises for mobile applications.

Companies want and need to formulate a mobility strategy now, but they don’t want their first steps to be misguided. As a result they are watching webinars, attending conferences, downloading whitepapers and reading blogs in an effort to find answers. For years SAP did not provide many mobility answers. They struggled to understand and define a workable mobility strategy and roadmap. As a result, SAP mobility partners were forced to find their own answers. Today, however, things have dramatically changed in the world of SAP enterprise mobility. With SAP’s acquisition of Sybase, and their Sybase Unwired Platform (SUP), there is now a good and reliable mobile application platform and NetWeaver integration strategy that can be understood and followed by both customers and SAP mobility partners.

If your SAP enterprise mobility strategy calls for supporting a wide variety of mobile applications for different business processes, departments, users and industries, then you need to work with a MEAP (mobile enterprise application platform). If you need to support both horizontal and vertical mobile applications that need to run in both connected and disconnected modes, then you need to work with a MEAP.

Today, there are several MEAP companies. However, the obvious choice for SAP customers is the SAP/Sybase Unwired Platform. Why? SAP just spent $5.8 billion to help you meet your mobility requirements. It is SAP’s mobility solution going forward, and their roadmap includes features and functionality that will make the mobile infrastructure and implementation projects easier and more standardized so customers can achieve a lower TCO (total cost of ownership).