Report from Last Week's ClickConnect North America 2010 on Enterprise Mobility

I had the opportunity to attend ClickSoftware's user conference for a couple of days last week in Scottsdale, Arizona.  It was at the Royal Palm, a beautiful resort located in an orange grove.  I was able to meet with many large utility customers and large field services organizations and spend some quality time with Shawn McEwan from Sybase and interview many of the executives from ClickSoftware.

Sybase an SAP company, was attending in support of their recently announced partnership with ClickSoftware who is utilizing the Sybase Mobility Platform in their solutions.  Terry Stepien, president, Sybase iAnywhere attended and spoke at the conference.  Here are some of his comments on the partnership, “By implementing ClickSoftware’s mobile applications on components of the Sybase mobility platform, the service industry benefits from an integrated offering from two industry leaders; proven mobility infrastructure from Sybase and proven mobile applications from ClickSoftware.  This partnership will transform ClickSoftware’s customers through highly productive enterprise mobility solutions. We look forward to growing this partnership into 2011 and beyond.”

SAP to Acquire Sybase, Day 3 - Kevin Benedict's Thoughts and Analysis

There have been several additional comments made in the past 24 hours that seem to shed light on the thinking behind SAP's intent to acquire Sybase.  These statements seem to be highlighting three specific themes:

1. A shift from desktop to mobile devices
2. A goal to connect with billions of mobile users
3. Support for all leading mobile devices

In a comment yesterday on the Linkedin group SAP Enterprise Mobility (you should all join), Sam Lakkundi, Sybase's Chief Architect said, "Moving from the Desktop Computer to a Mobile Device is the new path for enterprise computing that I vision."  In an email exchange between myself and Bonnie Rothenstein, Head of SAP's Enterprise Mobility Communications, Bonnie said, “We’re excited about our intent to acquire Sybase, as we believe the acquisition will enable SAP to accelerate our plans to deliver SAP’s industry leading business applications and analytics offerings to billions of mobile users on any device.” 

Add these highlighted statements to SAP's co-CEO Bill McDermott's, "We see a huge emerging market for the real-time, unwired enterprise," and SAP co-CEO Jim Hagemann Snabe's, "We want to make sure that SAP solutions can be accessed from all leading mobile devices."

I see the fog beginning to rise.  The Sybase acquisition can ensure that a standardized way of integrating mobile devices and mobile enterprise applications with SAP systems is defined and available through Sybase's mobile middleware and integration tools.  I spoke to an unnamed source in SAP who confirmed this statement with two taps on the table.  This same source said there will always be choices in how to integrate, but there will be a defined SAP way for mobile software providers to integrate.  SAP must have read my blogs.

I read and interpret that SAP believes mobility, mobile device support, and integration with mobile applications is too important to leave totally up to the discretion of partners.  SAP wants to bring order to the chaos and define a path, methodology, and strategy for their partners.

On the question of where SAP's current mobility partners fit into this new world order, SAP's Rothenstein provided this statement, "SAP’s intent to acquire Sybase will expand opportunities for our joint ecosystems and we believe our software and implementation partners can capture new opportunities by innovating on Sybase’s open and market leading mobile platform."

The SAP statement above seems clear.  Mobile software companies that develop "rich or thick mobile clients" in the SAP ecosystem will want to seriously consider embedding Sybase's mobile middleware, synchronization, integration, and device management technology in their future mobile software upgrades to better align with SAP's future direction.

I have had a chance to talk to a number of SAP's mobility partners in the last few hours who, after they digested the announcement, seem to have embraced it.  To summarize (as I will blog more on this soon), they see incorporating relevant pieces of Sybase mobile middleware into their solutions, but continuing to see themselves as the subject matter experts on complex, tactical, and industry specific mobile applications.

One last thought for today (as my irrigation system needs to be activated before I leave for Sapphire) is that SAP seems to really be emphasizing the "support for all mobile devices" theme.  This is very different than last year when there was a specific emphasis on RIM products.

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Kevin Benedict SAP Mentor, SAP Top Contributor,CEO Netcentric Strategies LLC
Mobile Industry Analyst, Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant and Web 2.0 Marketing Services
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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More Information on the SAP and Sybase Mobile Software Partnership

Last week I wrote about the recent partnership announcement between SAP and Sybase. This week more pieces of information are coming out. This is a good article with more details:

http://www.internetnews.com/software/article.php/3809851/SAP+Sybase+Team+on+Mobilizing+Enterprise+Apps.htm

Here are the additional pieces of information:

• This partnership will enable SAP's applications, based on its integration and application platform NetWeaver, to be delivered to mobile devices using Sybase technologies such as M- Business Anywhere mobile content and application platform.
• Sybase will get access to SAP's 40 million licensees worldwide through the arrangement.
• Products will begin to appear on the market in the second half of 2009.
• The move helps SAP approach the mobile market in a device-agnostic delivery model.
• "[SAP] clearly needed a mobile device solution and sought out a qualified partner instead of going it alone," wrote Jack Goldfounder and principal analyst at J.Gold Associates.
• "The mobile solution will not be sold or delivered directly by SAP. Rather, this will be a referral sale with the two companies collaborating on the pre-sales efforts, but with Sybase providing all of the products, software, and installation of the solution."
• In this article Sybase's iAnywhere is clearly defined as the deliverer of this solution
  

These additional details make it perfectly clear that existing vendors using iAnywhere's products have an opportunity now with SAP's 40 million users.

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http://mobileenterprisestrategies.blogspot.com/
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Questions about the SAP and Sybase Partnership for Mobile Software Applications

SAP and Sybase this week announced a non-exclusive partnership to deliver mobile software applications for SAP on a wide variety of mobile handhelds, iPhones, Windows Mobile devices and Smartphones.

Bill McDermott, president of global field operations for SAP explained that the collaboration “will lay the foundation to further mobilize SAP’s great content and functionality -- and move that content and functionality into the hands of the mobile workforce."

What do they mean, "laying the foundation." Nobody can use a foundation on an iPhone, someone must build the application. I wonder how this will work?

"The mobile enterprise worker is now the most important worker, because that’s the worker that’s touching the customer, the partner, and the supplier,” McDermott said. “This worker relies on smart devices and uses the power of calendar and email -- in addition to, now, the enterprise application functionality of SAP...there will be 300 million smart devices in the hands of mobile workers by 2013 – that’s nearly 100 percent growth from where we are today – and there will be 1 billion mobile users in the nest few years.” He added that “seventy percent of companies are planning to mobilize [business] applications [and get thim] into the hands of their knowledge workers.”

I do believe this could be a smart move for Sybase, as SAP has millions of enterprise users, but I wonder why it is a non-exclusive relationship. Does SAP really think multiple companies can afford a broad based mobile SAP development effort in this economy? I wonder if this relationship is really only about the mobile synchronization and mobile database technology that Sybase has. I wonder if Sybase will simply integrate their syncing and database technology with SAP Netweaver and leave other software developers to build the actual mobile applications. Is this what they mean by "foundation?" This seems the most likely scenario to me.

At the same time, “we are in a new reality in this economy, and companies are looking to extend the value of their existing core IT investments,” McDermott said. As such, many companies are looking for highly integrated “out of the box” solutions that will save them on integration costs and ongoing maintenance of complex systems.

Who is paying who for the "out-of-the-box" solutions? Is Sybase investing in the development of mobile SAP applications, or is SAP paying the bill? The task they have announced is enormous. Of course the details are vague, so maybe it is just hype. I have worked on many mobile applications and the suite of products that SAP has is large. This would be a monumental task, and then how do you create user interfaces for so many mobile devices with different configurations.

I am very interested in understanding how they will deliver the actual mobile software applications. Supporting all of the mobile devices with device specific features is too hard for Sybase or SAP to do on their own. Even Google said there are too many mobile devices and Smartphones with different configurations and features to support them all. There is a limit to what can be done by any 2 companies. I would guess that Sybase would begin selling a "mobile software tool kit" so that other systems integrators and partners could help build out SAP applications with device specific features that run on the Sybase mobile database and synchronization platform.

Here is another interesting observation. I did not see Sybase's mobile division, iAnywhere mentioned in any of the associated press releases or articles I read on this announcement. They did not role out their iAnywhere Management or the iAnywhere products. Hummm...what does this mean...?

Follow this link for the latest update on the SAP and Sybase partnership.

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http://mobileenterprisestrategies.blogspot.com/
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