Kevin Benedict Ponders the Future

Mobile Marketing News Weekly – Week of July 1, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week. I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a new report from Juniper Research, in-app advertising spend across all mobile devices will reach $7.1 billion by 2015. Read Original Content

Boston-based Fiksu has raised $10 million to expand the growth of its mobile app marketing platform. The second round of funding comes from Qualcomm and Charles River Ventures. The company will use the funds to expand its mobile app user acquisition platform. Read Original Content

Researchers at EMarketer have said that in 2014, Twitter ad sales, which account for almost all its revenue, will rise to $540 million from $139.5 million last year. The closely held company doesn’t release sales figures. Mobile is a key part of its growth effort. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo. To learn more, visit www.verivo.com

Online movie ticketing service Fandango said Tuesday that its ticket sales rose 28 percent in the second quarter, with purchases by cell phone more than doubling from a year ago. Read Original Content

Coca-Cola executive Wendy Clark is using her role as a Facebook adviser to outline what she says is a top reason the social networking service needs to get mobile advertising right: reaching emerging markets. Read Original Content

Some users of the latest version of Apple’s handset will get a marketing message from Samsung offering as much as $300 to people who trade their Apple device for a Samsung device. Samsung’s strategy is helping fuel a boom in mobile advertising, which Bank of America Merrill Lynch predicts will surge to $18.3 billion in 2015, from $3.6 billion last year. Read Original Content

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week. I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Results from a joint survey by inMobi and Mobext indicate in-store shopping has been affected by mobile devices. Twenty-two percent of tablet users claim they have shopped less in physical stores since purchasing a tablet and 55 percent of tablet owners make purchases on their device in an average month. Read Original Content

The UK's NatWest Bank is to begin a four-month pilot trial of contactless NFC mobile payments with 1000 customers using the iPhone. Read Original Content

Credit card giant MasterCard and mobile carrier Deutsche Telekom announced they are teaming up for an effort to advance mobile payments across Europe. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo. To learn more, visit www.verivo.com

Kiwibank has released its mobile banking app for iPhones. The app is part of a suite of online innovations from the bank intended to revolutionize how people bank online. Read Original Content

The news that MasterCard and Deutsche Telekom are working together on a mobile payments framework to enable consumers to use their mobile phones as a way to buy goods and services is just another precursor to a gradual revolution that will see telcos become our future banks. Read Original Content

American Express announced its network roadmap to advance EMV chip-based contact, contactless and mobile payments for all merchants, processors and issuers of American Express-branded cards in the U.S. Read Original Content

Mobile Expert Video Series: Israel Beniaminy

Israel Beniaminy owns the title of Senior VP of Product Strategies for ClickSoftware. He gets to ponder the future direction of ClickSoftware's mobile solutions and research where the market is going. As a result, he is always a very interesting person to interview. I was fortunate that my visit to the UK last month coincided with his, and I was able to meet up with him and record this interview on HTML5, mobile strategies, and trends and developments in the enterprise mobility market.

*Note - it was sunny in the UK.

Want to learn more about SAP and M2M (machine to machine) communications? Click here!

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility and M2M News Weekly – Week of July 1, 2012

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week. I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Hidden RFID tags can be inserted into book, CD or DVD packaging during the manufacturing process, allowing the publisher to track the products throughout the supply chain, and also prevents counterfeit products being returned for a refund.
Read Original Content

Sierra Wireless has announced it will acquire Sagemcom’s M2M business, to occur in the third quarter of 2012. Read Original Content

Analysys Mason predicts M2M connections will grow to 2.1 billion by 2021, and revenue from M2M connectivity will reach $50.9 billion. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility. This newsletter is sponsored in part by Syclo.

ProfitZoom has launched a mobile field services application for Android devices, which enables field technicians of fire and life safety companies to download service tickets and all relevant information to service their client locations. Read Original Content

Barcodes have inspired furniture and home décor, such as wall art, pillows, CD holders, chandeliers and even sofas. Read Original Content

Telit Wireless Solutions, Inc. will host its second annual international developer’s conference targeting M2M industry experts, developers and analysts. Telit DevCon will be held October 8, 2012 in San Diego. Read Original Content

I am home. I started my Spring travel and video interview season on April 25th and wrapped it up today, July 1st. The result is over 18 segments of the Mobile Expert Video Series recorded with mobility experts from around the globe. If you missed them the first time, I invite you to view them here.

In between recording videos, attending school and military graduations, speaking at conferences, consulting and enjoying family time in Europe, I was able to write the forward to a new book from SAP Press on enterprise mobility (due this summer), and present a series of Eggs with Benedict, Mobile Strategy breakfast workshops both in the USA and in Europe. This fall I will also be presenting these workshops in 4 different locations in New Zealand and in Australia.

You will be happy to know that I am trying to improve my videos. These are definitely amateur videos, from an amateur reporter that says too many ummms, mispronounces names and has a shaky hand, but I am making slow progress. Thanks for your patience! Here is a fun (for me) video project where I collected a bunch of the Mobile Expert Video Series segment clips and put them together into a movie trailer.

This week, I need to catch up on my correspondence and start several new research projects so I can analyze the latest trends and changing landscape of enterprise mobility and share that information with you here in the second half of 2012.

Thanks for reading and watching www.MobileEnterpriseStrategies.com!

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