In this edition of "What's New in HTML5" I seem to be collecting people's arguments in support of HTML5. I guess it serves it's purpose of helping people make good mobile strategy decisions. Enjoy!
Companies including the Financial Times of London,
Technology Review, NSFW and The Toronto Star are moving away from native apps
and putting their support and efforts behind the “build once” HTML5 platform as
their mobile publishing platform of choice.
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By using features such as geolocation, offline caching, web
storage, canvas and others, mobile web apps can hold their own against native
apps, thanks to HTML5 and open web standards.
Video and transcript of the educational session, “How to build,
distribute and monetize HTML5 mobile web apps” by Emanuele Bolognesi are
available.
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HTML5 is the best platform for rapid game development
available right now, according to an article by University of Texas student
Austin Hallock.
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One of the benefits of an HTML5 mobile site is that users
will always receive the most updated version of the website, without having to
update an app each time there are revisions.
Another is that developers only need to create one version of an HTML5
mobile website, rather than creating four separate versions of code for a
native app for all of the major smartphone operating systems (iPhone, Android,
BlackBerry, and Windows).
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According to spaceport.io’s PerfMarks II Report, the best
iOS and Android smartphones ran HTML5 eight times slower than on a laptop
computer, on average. Additional
benchmarks show that Android HTML5 performance is falling behind iOS, with iOS
approximately seven times better than Android.
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There is room for all forms of mobile apps - native apps,
HTML5 web apps, and hybrid apps, as the look, feel and functionality are
rapidly evolving to be equal across the board for each type. Depending on the scope, depth and complexity
of a given mobile app and its intended deployment, any of the approaches could
work, or an app could conceivably go through iterations that cross all three
approaches. Read
Original Content
Mobile gaming company Tylted has launched a new HTML5-based
game called CuBugs, the first in a series of HTML5 games in development.
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Diesel eBooks has launched a suite of new mobile products,
including the eFreedom app, an optimized eBook Store for mobile devices built
using HTML5 technology.
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When it comes to mobile, it’s no longer an “app-only world”
for digital publishers. HTML5 has become
the default form of coding for many news sites, and according to the CEO of
news aggregator Zite, “the decision isn’t a technology one — native code versus
HTML5 – instead, it’s a distribution decision”.
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Noteflight LLC has developed an HTML5-based mobile music
viewer for musicians wishing to view sheet music on a mobile device rather than
on the printed page.
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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
