The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week. I am specifically targeting market size and market trend information.
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Android is expected to be the top global mobile ad platform by the end of the year, according to the latest quarterly analysis from independent mobile advertising network InMobi.
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Google this week released a new tablet based online catalogue that promotes mobile shopping through devices. Google Catalogs includes content from Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands' End, Macy's, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, Sephora, Sundance, Tea Collection, Urban Outfitters and Williams-Sonoma.
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A Georgia hospital is using Quick Response codes in its advertising to make it easier for women to schedule mammograms.
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Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Pyxis Mobile,
http://pyxismobile.com.
Portio Research reports that the mobile application user base is expected to hit 256 million people by 2015, growing at 37 percent yearly.
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A survey by JiWire reports that 63 percent of UK participants are willing to give up personnel information in order to receive relevant updates on their mobile devices. In the United States that number is 60 percent.
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