Mobility News Weekly - Week of July 11, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read M2M News Weekly

According to a study by Pew Internet and American Life Project, a quarter of Americans with smartphones use the devices as their main way to access the Internet.  About nine in 10 owners of such devices access the Web and check their e-mail each day through a mobile device.  Read Original Content

The number of teens who own smartphones has nearly tripled over the last two years, says a new study:  About 4.8 million teenagers owned smartphones in April of this year, according to research firm ComScore; in April 2009, only 1.7 million teens owned smartphones.  Read Original Content

According to Kantar Worldpanel's research, Android has surged from 10.7 percent of UK smartphones in June 2010 to a dominant 45.2 percent in June 2011, thanks to the popularity of phones from the likes of HTC and Samsung.  Read Original Content

Phones using iOS software currently hold 18 percent of the UK smartphone market, down from 30 percent last year, while RIM is showing a jump to 22 percent.  Read Original Content

Nokia still leads the pack with 95.5 million phones, boosted by its strong position in emerging markets, followed by Samsung's 73.7 million.  However, some Reuters analysts expect Samsung will narrow the gap in the coming quarters and one sees it overtaking Nokia in 2012.  Read Original Content

Mobile Marketing News Weekly - Week of July 11, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

Local Media Consultancy predicts that advertisers will invest a total of $690 million on local mobile ads this year, reaching $2.84 billion by 2015.  Read Original Content

Pyramid Research recently stated that global revenue for the location-based services market is expected to reach $10.3 billion in 2015 up from $2.8 billion in 2010.  Read Original Content

Marketers are poised to increase their U.S. mobile advertising spending from $790 million in 2010 to $4 billion in 2015 according to a new forecast published by BIA/Kelsey.  Read Original Content

Apple is trying to capture a larger advertising client base by offering special deals to ad agencies to market companies through iAds.  Read Original Content

Earlier this week Groupon informed it’s 83 million subscribers that they have changed their privacy policy in order to collect more information from mobile devices and personal content.  Read Original Content

AT&T is creating a mobile location-based yellow pages feature that allows companies to advertise through the mobile app.  AT&T expects the local mobile ad market to be worth $2 billion by 2014.  Read Original Content

Mobile Expert Video Series: Gizmo's Troy Cox

Troy is CTO at Gizmo.  They are an IT services start-up using cloud solutions, unique business models and mobile solutions.  I had the chance to listen in on his presentation and to interview him in Australia this week.



Upcoming Events

Syclo Mobile Conference 2011, July 13 – 15, 2011
Critical Requirements for Mobile App Development:  Agility and Speed Strategy, Process, and Tools to Accelerate Mobile Development, July 21, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform



*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility and Personalized Health Technology - Webinar

I want to call attention to a webinar coming up tomorrow, Wednesday, July 13th at 1 PM EDST.  It sounds very interesting and is addressing an area in healthcare that I find very intriguing.  Here is some background:

Healthrageous is a personalized health technology company spun out of Boston-based Partners Healthcare. The company uses biometric devices to collect key health statistics from its users, integrating that data with personal profile information to create customized, long-term health programs. As a start-up company, Healthrageous understood from day one the need to embrace mobility. Healthrageous’ native mobile application, h!GO, provides users with instant access to health data and progress reports, and serves as an extension of the company’s core platform.

Healthrageous originally planned to either custom develop h!GO using its in-house team or build a mobile web application. But, as the company analyzed all of the pros and cons of both of these methods, it realized that utilizing a Mobile Enterprise Application Platform (MEAP) would allow it to build, deploy, and update its app more quickly, easily and cost-effectively - all key considerations in today’s market.

Healthrageous’ CTO will be discussing the lessons learned from his mobile development experience, and why short development cycles and speed to market were critical to their success.

Register for the webinar here!



*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: SAP's Andrew Fox

This is an interview with SAP's Head of Mobile and Cloud solutions in Australia and New Zealand, Andrew Fox.  Andrew shares his thoughts on SAP enterprise mobility, sales strategies and product roadmaps.



Upcoming Events

ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011
Mobile Case Study: Healthrageous Accelerates Time to Market through Mobile Development Strategy, July 13, 2011
Critical Requirements for Mobile App Development:  Agility and Speed Strategy, Process, and Tools to Accelerate Mobile Development, July 21, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict