Kevin Benedict Ponders the Future

Kevin's Mobility News Weekly - June 16, 2010 Edition

If you are reading this you have stumbled upon the premier edition of "Kevin's Mobility News Weekly." This is an online newsletter that is made up of the most interesting news and articles related to enterprise mobility that I run across each week. I will aggregate the information, include the original links and add a synopsis of each article. I will also be searching for the latest market numbers such as market size, growth and trends in and around enterprise mobility.

Please send me any interesting mobility news links, market numbers, events, case studies, analyst reports or whitepapers you think I should include in my newsletter. Enjoy!

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In April Nokia announced it had increased its smartphone market share to 41 percent, up from an estimated 40 percent in Oct.-Dec. last year. That means Nokia sold roughly 21.5 million of the 52.6 million smartphones sold globally during the first quarter.

http://fixed-mobile-convergence.tmcnet.com/topics/mobile-communications/articles/88417-nokia-slow-apples-rims-momentum-the-smartphone-market.htm

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According to Quantcast, Android currently accounts for 19.9 percent of the smartphone market, a rise of 12.2% over the year. Although it's still the single biggest player in the market, the share of Apple's iPhone OS has shrunk by 8.1 percent. The data shows that Research In Motion's BlackBerry OS and other platforms in the operating system market have shrunk by 1.2% and 2.9% respectively.

http://www.itproportal.com/portal/news/article/2010/6/15/android-market-share-growing-iphone-falls-back/

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Devices featuring Apple's iOS mobile operating system lead all other mobile devices with 58.8 percent of mobile Web traffic in the U.S. Android is far behind, but still in second place with 19.9 percent. Next is "other" with 10.9 percent, and after that is Research In Motion with 10.4 percent, according to data released by Quantcast on Monday.

http://news.cnet.com/8301-31021_3-20007637-260.html

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Apple dominates the market for music and mobile apps. However, its share of the global cellphone market is less than 2%, and it still has only a 15% share of the smartphone market.

http://tech.fortune.cnn.com/2010/06/15/apple-needs-to-cool-its-rhetoric/

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Apple shares rose nearly 3 percent on Wednesday after it announced sales of more than 600,000 iPhone 4s, a record for just a single day of pre-orders. That put the device on track to surpass sales of its previous iPhone models as well as its iPad tablet computer and sounded a strong challenge to rivals like Nokia Corp., which warned of weaker-than-expected sales at its phones unit.

http://mobile.reuters.com/mobile/m/FullArticle/CTECH/ntechnologyNews_uUSTRE65F4IQ20100617

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Nelsen projects that by fall 2011 smartphones will overtake ordinary cellphones in market share.

http://iphone.usatoday.com/News/1801492/full/;jsessionid=98DA02D7457B58E8E0D79D3DF3451F46.wap2

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The smartphone market continues to see impressive growth around the world and in the Asia Pacific (APAC) region particularly. Shipments in the region are expected to grow 53% year-on-year in 2010 to reach 76.7 million units and are projected to easily surpass 100 million units in 2011. In 2009 smartphones accounted for 11% of mobile phone shipments in APAC. This percentage is expected to grow steadily, and in 2012 Canalys expects that 20% of mobile phone shipments in the region will be smartphones.

http://www.indiatelecomtracker.com/archives/1412

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ClickSoftware Technologies Ltd. unveiled a major upgrade to its Mobility Suite at the Gartner Wireless, Networking and Communications Summit in San Diego. The solution is specifically designed for service businesses.

http://clicksoftware-mobilefever.blogspot.com/2010/06/clickmobile-advanced-version-811.html

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Forrester Research is already predicting tablet sales in the U.S. will overtake netbook sales by 2012, and desktop sales by 2015.

http://techcrunch.com/2010/06/17/forrester-tablets-outsell-netbooks/

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The BlackBerry operating system now accounts for 19.4 percent of the worldwide smartphone market, with sales of 10.5 million units in Q1, according to research firm Gartner. BlackBerry trails Symbian (24.0 million units in Q1/44.3 percent market share) but still leads Apple's iPhone (8.3 million units/15.4 percent share) and Google's Android (5.2 million units/9.6 percent share). However, consumer interest in BlackBerry appears to be waning. A recent Crowd Science survey reports that 39 percent of BlackBerry users would prefer an iPhone as their next purchase and 34 percent said they would favor an Android device.

http://www.fiercemobilecontent.com/story/new-blackberry-devices-rival-apples-mobile-media-dominance/2010-06-15

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Often the IT department finds itself being pressured to support mobile devices and mobile applications that are already in use by employees. All of these issues point to the need to implement and use a mobile device management system.

http://www.vividolabs.com/deskofgregtomb/?p=45

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TOKYO-Toshiba Corporation (TOKYO: 6502) today announced the launch of a 128-gigabyte (GB) embedded NAND flash memory module, the highest capacity yet achieved in the industry. The module is fully compliant with the latest e•MMC standard, and is designed for application in a wide range of digital consumer products, including smartphones, tablet PCs and digital video cameras. Samples will be available from September, and mass production will start in the fourth quarter (October to December) of 2010.

http://i.engadget.com/2010/06/17/toshiba-cooks-up-128gb-nand-flash-for-next-gen-phones-and-pmps/

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Location services are the latest social media fad, allowing users with smartphones to "check in" to local businesses for points and fun. Twitter jumped on board location services Monday, launching Twitter Places.

http://blogs.computerworld.com/16331/twitter_location

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There are all sorts of mobile phones out there, but the EPI Life is possibly the only handset that can save your life. Designed by Singapore company Ephone International, the EPI Life stands out with a built-in electrocardiogram measurement function linked to a 24-hour health concierge service. It takes 30 seconds to complete a reading, which can be sent back to the firm via GPRS anywhere in the world.

http://mobile.cnet.com/site?t=AaZ5or43whqbfxfoYQ4yKQ&sid=cnet

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Facebook is expected to announce its own location-based service in the coming months, which brings location-based services to more than 400 million users. In other words, location-based networks are only going to get bigger.

http://www.iphoneresource.net/iphone/general/location-based-social-networks-amadeus-consulting-this-week-in-technology

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While Apple has reached its 10,000th iPad application, Google's Android market has increased to about 72,000 total applications. Moreover, the 10,000th iPad application is a fraction of the total number of applications available for Apple's iPad and iPhone, which is more than 200,000 as of Memorial Day last month. According to Apple CEO Steve Jobs, Apple receives more than 15,000 new application submissions each week. Experts say that if Jobs’s figures are accurate, the company is generating every month about four times the amount of applications over Android. On the other hand, Google records show 14,294 new applications in May 2010 compared to 1,669 in July 2009.

http://www.usanewsweek.com/news/Does-Apple-Need-Verizon-iPhone-As-Apple-vs-Android-War-Intensifies-1276535059/

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In the market for an engagement ring? Forget the usual brick-and-mortar browsing — head to your iPhone's app store and download Tiffany and Co.'s free Engagement Ring Finder. This is truly an iPhone application that you should only use 4 or 5 times.

http://www.boston.com/lifestyle/fashion/stylephile/2010/06/engagement_ring.html

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Twitter is also generating high volumes of traffic. In 2007 users were tweeting 5,000 times a day, and by 2008 the number had increased to 300,000, reaching 2.5 million per day in January 2009. One year later, in January 2010, the figure had risen to 50 million tweets per day, climbing to 55 million in April 2010. There are 600 million search queries on Twitter per day, which bodes well for the Promoted Tweets sponsored keyword search advertising program.

http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/06/16/businessinsider-twitter-grows-up-and-gets-serious-2010-6.DTL

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Global consumer electronics major Samsung unveiled its new smartphone platform 'bada' for developing next-generation mobile applications."Bada, meaning 'ocean' in Korean, will be a driving force in accomplishing our vision of a smart phone for everyone," Samsung president JS Shin said in a statement in Bangalore on Wednesday.

http://www.hindustantimes.com/Samsung-unveils-smartphone-platform-for-new-applications/Article1-558687.aspx

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The following links are interviews that I have conducted over the past few months with enterprise mobility experts and CEOs.

Mobile Expert Interview Series

Mobile Expert Video Series

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Kevin's winner for the best enterprise mobility video on YouTube - Leapfactor.

http://www.youtube.com/watch?v=VBNFtIIZF6g

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I would invite everyone that is interested in enterprise mobility to join the Linkedin Group called SAP Enterprise Mobility.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile Industry Analyst
CEO/Principal Consultant, Netcentric Strategies LLC
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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ClickSoftware and Rugged Working Environments

It is easy to forget about the world beyond the pocket, but it remains out there. There is a large market for mobile devices that must survive the rigors of rain, sand, mud and daily impacts. In the field service automation space, these working environments are the norm. SAP mobility partner ClickSoftware focuses on this area of enterprise mobility, and this means they add features to their mobility suite that others don't.

I had the opportunity to interview Gil Bouhnick from ClickSoftware a few months ago, and he shared that one of their recent projects included building union regulations and rules into the mobile application. Before certain tasks could be requested or started the union rules were considered in the mobile application. How many iPhone and BlackBerry applications have these requirements?

Because ClickSoftware focuses on rugged environments where the field service technician, lineman, or inspector may be working in solitary and remote locations, features have been added to their solutions that would alert the office in case of an emergency. Again, not many BlackBerry or iPhone applications have that requirement.

I have worked on many mobile forms projects in my time, so I appreciate that ClickSoftware has the solution ClickMobile Forms Editor. Mobile forms may seem like a rather simple applications these days, but they can be of enormous value. Let me explain. Mobile forms applications can have branching workflows in them. If an inspection reveals a measurement is XYZ, then it automatically jumps to mobile form page 16 where additional questions are asked. If the measurement was ABC, then it automatically continues to form page 2. These types of automated mobile forms and their workflows can direct the mobile workforce to complete the field data collection task completely and accurately the first time. Enterprise asset management, field services and inspection services all require extensive field inspection work that can benefit from mobile forms that wireless synchronize with the office.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile Industry Analyst
CEO/Principal Consultant, Netcentric Strategies LLC
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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M2M Market Overview Part 2 - Consumer Electronics

I just completed a 40 page analyst report on the M2M industry last week. It is a fascinating market, but I am relieved it is finished. Analyst reports are like taking a four week final exam at the university. If you are interested in the M2M (machine-to-machine) or embedded mobile devices market for consumer electronics, you may want to watch this short video that I recorded on the consumer electronics segment of M2M.

I am now working on an executive workshop to help companies understand M2M and the value for remote asset management. Contact me if you would like to discuss!

One of the things I am watching closely these days is to see if enterprise mobility vendors will add M2M data management to their offerings, or whether they will limit their support to smartphones and mobile computers. What makes this interesting is that M2M/embedded mobile devices are sending mobile data to servers that are increasingly useful and valuable to ERPs (see attached image from http://www.m2mexpo.com/). Where will the line be drawn between mobile enterprise applications and data from embedded mobile devices. One is data from a human, and the other is data sent wirelessly from a machine. It will be fun to watch!

For more information related to M2M see the links below:

Article - M2M Market Opportunities - An Introduction
Short Video on M2M- http://www.youtube.com/watch?v=Ob3C5t_6kAQ

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile Industry Analyst
CEO/Principal Consultant, Netcentric Strategies LLC
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Expert Video Series: SAP VP of EcoHub, Usman Sheikh

Usman Sheikh is VP of SAP's EcoHub, and I had the opportunity at Sapphire this year to interview him about SAP's ecosystem of mobility partners.

What is the SAP EcoHub? EcoHub is a website and a mobile application that accelerates the process of finding the right solution at the right time and provides a new means to address key questions including:

Have I considered all relevant solutions?
Is this applicable to my business?
Are there success stories in my industry?
Is this partner solution certified?
What are my peers saying?

For more interviews in the Mobile Expert Video Series click here.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile Industry Analyst

CEO/Principal Consultant, Netcentric Strategies LLC

http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Expert Video Series: Syclo's CEO Rich Padula

SAP has many partners in the mobility industry, but only three co-innovation level partners in the enterprise mobility space. They are:

Sybase (SAP announced their intent to acquire Sybase)
RIM (the BlackBerry folks)
Syclo (EAM - mobile enterprise asset management experts)

At Sapphire this year I was able to interview Rich Padula, Syclo's CEO. I asked him to explain the "co-innovation" partnership program with SAP and what it really means.

Syclo's mobile solutions include pre-packaged and pre-integrated applications that mobilize CRM, ERP and EAM systems to improve communications and data capture.

For more interviews in the Mobile Expert Video Series click here.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile Industry Analyst
CEO/Principal Consultant, Netcentric Strategies LLC
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Expert Video Series: Vivido Labs' CEO, Greg Tomb

I was the moderator at several enterprise mobility events at Sapphire this year and following one of the sessions I was able to sit down and interview Greg Tomb, the former President of SAP Americas, and now the CEO of an enterprise mobility company called Vivido Labs. In the interview, he makes three very interesting points about mobility:

Mobility is a way of getting more value out of your existing SAP investment by making it available to those in the mobile workforce.
Mobility can enable business process re-engineering by compressing the time of some business processes from days to hours.
Extending SAP mobility into the hands of those not at their desk, can increase productivity for many users.

Vivido Labs describes themselves as leaders in smartphone enterprise mobility with their Mowego mobile platform and their portfolio of mobile enterprise business applications.

For more videos interviews from the Mobile Expert Video Series click here.

Mobile Expert Video Series: SAP's VP of Enterprise Mobility, Prashant Chatterjee

I was lucky enough to be able to sit down with SAP's VP of Enterprise Mobility, Prashant Chatterjee at Sapphire this year and record an interview. In this interview Prashant describes how enterprise mobility is key to SAP reaching 1 billion users by 2014.

For more videos in this Mobile Expert Video series click here.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile Industry Analyst
CEO/Principal Consultant, Netcentric Strategies LLC
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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Best Sources of Information on Enterprise Mobility

Outside of SAP's SDN site, the SAP Enterprise Mobility group on Linkedin has some of the smartest people in the world sharing their thoughts on enterprise mobility. The membership includes the thought leaders from just about all of the big enterprise mobility vendors.

I was reading through some of the discussions today and the comments included in-depth advice from SAP on architecting mobile applications and understanding what mobility platforms are needed in different situations.

If you or anyone in your company is interested in subjects related to enterprise mobility I would encourage you to join. Here is the link.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile Industry Analyst
CEO/Principal Consultant, Netcentric Strategies LLC
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Expert Video Series: Smartsoft Mobile's CEO Dan Homrich

Dan Homrich, Smartsoft Mobile Solution's CEO likes to talk about mobile B2E (business-to-everyone) solutions for smartphones. These are mobile applications that companies provide to their customers, partners and service providers.

Mobile B2E solutions are intended to address large markets. Insurance companies can provide mobile solutions to their customer bases. Banks and retail companies can provide mobile applications to their hundreds of thousands of customers. This is a very interesting target market. Watch the video interview that I recorded with Dan Homrich at Sapphire and learn about his strategies.

Related videos:

The video interviews listed below can all be found here :

Mobile Expert Video Series: Open Text's VP SAP Solutions Group Patrick Barnert
Mobile Expert Video Series: Leapfactor's Luis Cabrera
Mobile Expert Video Series: Sky Technologies President Bruce Johnson
Mobile Expert Video Series: SAP's VP of EcoHub, Usman Sheikh
Mobile Expert Video Series: Infologix's Senior VP Brian Thorn
Mobile Expert Video Series: Syclo's Founder Rich Padula
Mobile Expert Video Series: Vivido Labs' Founder Greg Tomb
Mobile Expert Video Series: SAP Senior VP of Enterprise Mobility, Kevin Nix
Mobile Expert Video Series: PriceWaterhouseCooper's Director of Mobility, Dr. Ahmend El Adl
Mobile Expert Video Series: DSI's VP of Sales, Mark Goode
Mobile Expert Video Series: Sky Technologies' CTO Steve Ware
Mobile Expert Video Series: Mellmo's Santiago Becerra

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile Industry Analyst
CEO/Principal Consultant, Netcentric Strategies LLC
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Expert Video Series: Open Text's VP SAP Solutions Group Patrick Barnert

I am a big believer in the saying "content is king!" So when I read recently that Open Text announced they were going to mobilize their enterprise content management products with a solution called Open Text Everywhere, I was intrigued but skeptical. Open Text provides powerful enterprise content management solutions, the SAP Invoice Management solution, and collaboration and social networking tools for the enterprise, but now mobile solutions as well? At Sapphire I was able to schedule a video interview with Open Text's VP SAP Solutions Group, Patrick Barnert. One of the first questions I asked Patrick was, "Are you serious or just playing around with mobility?" You can watch and hear his response here.

I appreciate mobile applications that add value in unique and powerful ways. The accounts payable processes in large enterprises is a very important area. Companies can save millions by processing invoices quickly and capturing early payment discounts from suppliers. The ability of a manager to approve an invoice while traveling so the company can capture these discounts can provide millions of dollars in savings with the push of a button on a mobile smartphone application. I like mobile applications with that kind of ROI! Open Text is developing that mobility solution now for SAP Invoice Management.

The video interviews listed below can all be found here :

Mobile Expert Video Series: Leapfactor's Luis Cabrera
Mobile Expert Video Series: Sky Technologies President Bruce Johnson
Mobile Expert Video Series: SAP's VP of EcoHub, Usman Sheikh
Mobile Expert Video Series: Infologix's Senior VP Brian Thorn
Mobile Expert Video Series: Syclo's Founder Rich Padula
Mobile Expert Video Series: Vivido Labs' Founder Greg Tomb
Mobile Expert Video Series: SAP Senior VP of Enterprise Mobility, Kevin Nix
Mobile Expert Video Series: PriceWaterhouseCooper's Director of Mobility, Dr. Ahmend El Adl
Mobile Expert Video Series: DSI's VP of Sales, Mark Goode
Mobile Expert Video Series: Sky Technologies' CTO Steve Ware
Mobile Expert Video Series: Mellmo's Santiago Becerra

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile Industry Analyst
CEO/Principal Consultant, Netcentric Strategies LLC
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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