Mobile Expert Interview Series: SAP's Usman Sheikh, December 2010

SAP's EcoHub is SAP's online market for certified partners' solutions.  If you want to know what's new in the SAP ecosystem, EcoHub is the first place to visit.  I wanted to learn what was new in the category of enterprise mobility on EcoHub, so I called up my friend Usman Sheikh, vice president of SAP's EcoHub.  He was kind enough to answer a few questions and share his thoughts with us.

Kevin:  Usman, you have a great vantage point as vice president of EcoHub.  You get to see what your certified partners are doing.  What is new at EcoHub?

Usman:  Here are some interesting EcoHub facts.  15 percent of all EcoHub solutions are mobile.  When we headline with mobility our EcoHub web traffic doubles.  We get 30-40 percent more sales leads for mobile solutions than other solution categories.  Twenty-five percent of leads that come into EcoHub are the result of social media marketing campaigns.

Kevin:  What does EcoHub do for mobile application vendors?

Mobile Expert Video Series: SAP VP of EcoHub, Usman Sheikh

Usman Sheikh is VP of SAP's EcoHub, and I had the opportunity at Sapphire this year to interview him about SAP's ecosystem of mobility partners.  

What is the SAP EcoHub?  EcoHub is a website and a mobile application that accelerates the process of finding the right solution at the right time and provides a new means to address key questions including:

1. Have I considered all relevant solutions?
2. Is this applicable to my business?
3. Are there success stories in my industry?
4. Is this partner solution certified?
5. What are my peers saying?

For more interviews in the Mobile Expert Video Series click here.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile Industry Analyst

CEO/Principal Consultant, Netcentric Strategies LLC

http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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Kevin Benedict's Video Series: Mobile Expert Interviews

SAP did a dangerous thing at Sapphire 2010.  They placed HD video cameras in the hands of SAP Mentors.  I should call this series the "forehead" series since I seem to highlight my forehead in these interviews.  Oh well, it's a nice forehead.  I'll do better next Sapphire...  I hope you find this series of video interviews with SAP mobility experts informative.

• Interview with SAP's VP of EcoHub, Usman Sheikh
• Interview with Infologix's Brian Thorn
• Interview with Syclo's Founder Rich Padula
• Interview with Vivido Labs' Founder Greg Tomb

For more in this video series click here.

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Kevin Benedict SAP Mentor, SAP Top Contributor,CEO Netcentric Strategies LLC
Mobile Industry Analyst, Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant and Web 2.0 Marketing Services
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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