Mobile Marketing News Weekly – Week of July 29, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A new study from IBM found that the share of smartphone shopping rose from 13.3 percent in Q1 to 15.1 percent in Q2. In the same period, social commerce dropped from an already low 2.4 percent to just 1.9 percent. Read Original Content

Mobile commerce is a huge growth area, PWC says, noting that Internet connected mobile devices combined with social networking “is creating a compelling case for businesses to embrace m-commerce”. Read Original Content

A recent Hipcricket survey found that 46 percent of smartphone owners have viewed a mobile ad, and 64 percent have completed at least one purchase as a result of mobile advertising. Read Original Content

The Associated Press and its iCircular division launched a mobile circular program last fall to help publishers monetize their growing digital audiences.  “The average retailer had a click-through rate 1000 percent higher than a traditional mobile ad unit at 6 percent, with mass merchandising retailers having click-through rates as high as 18 percent,” said Jeff Litvack of iCircular. Read Original Content


The shopping spree for InMobi continues apace. The mobile advertising network has announced the acquisition of UK-based Metaflow Solutions, a mobile app management and distribution company. Read Original Content

A new Millennial Media study indicates travel was the third-largest ad category on Millennial's network through the first quarter in terms of spending, after telecom and finance. It was also the third-fastest-growing segment in the last year -- behind sports and news, with 200 percent growth. Read Original Content

Traveling and Mobile Technologies in the Military

This week our little family is celebrating the graduation of our son from OCS (Officer Candidate School) at Fort Benning in Georgia.  We are as proud as parents can be!  So this week we are attending his graduation and experiencing the Georgia heat in August.  Not our typical August holiday destination, but we are thrilled to be here. Now what is the connection between our family's celebrations and mobile technologies?

Let me try to tie this all together.  First, while our son was attending Boise State University, he helped us work on many mobile newsletters and mobile industry research projects that you may have read.  Second, we flew into Atlanta, Georgia this week and while on a layover in Minneapolis, we checked our gate and next flight details on our Delta Airlines mobile iPhone app.  Then when we landed in Atlanta, I used my iPhone TripIt! mobile app to reference the phone number of our hotel, and to call and ask if they had a shuttle service.  We then rented a car from Hertz where they checked our reservation with some type of rugged tablet computer.  And finally, at the entrances to many of the military bases the guards now use ruggedized handheld computers to scan drivers licenses.  All the while we reported our progress across the country with our soldier via SMS and other friends via email.

Travel and mobile technologies are now completely integrated and essential.  Any of you that travel know how completely dependent we all are on mobile technologies.  All you have to do is run out of battery, lose connectivity or travel internationally to experience the frustration of being disconnected.  You feel isolated and out of touch.  Sometimes this feels good, but not when you are trying to be productive or pretending to work.


This week, all of my newsletters and articles will be published from our hotel room using wireless connectivity and mobile devices (I am counting my laptop as a mobile device).  Another example of the benefits of mobile technologies.

Additional connections between mobile technologies and our family's adventures - our son is going to be an officer in a Combat Engineering unit.  The Combat Engineering school just opened up a Robotics University at Fort Leonard Wood that utilizes some very cool real-time mobile technologies to maneuver the robots and communicate with its sensors.  In addition, many of our military patrols in combat zones now carry handheld sensors and GPS tracking systems that can identify and locate the source of gun fire.  Even more advanced versions of these sensors can be integrated into drones that can detect gunfire sources from over 25,000 feet (read more here).

One of the common tasks of combat engineers is road clearance.  IEDs have become one of the major sources of casualties in modern combat and mobile technologies are an integral part of defending against this.  UAV (unmanned aerial vehicles) or drones are used to patrol roads from the sky and these drones are often maneuvered from locations over 7,500 miles away.  Can you image the kind of mobile communications and data link speeds that must be involved for a pilot to fly a drone from that distance?

Even more - The U.S. Marines are currently experimenting with assigning Android developers to different Marine units to help them quickly develop mission specific mobile apps that can be used on missions. This requires secure military app stores that have many pre-existing apps, web services, templates and widgets that can quickly be configured into unique missions specific apps.

At a higher level situational awareness, a requirement for modern network centric warfare, is dependent on mobile technologies to complete the picture of where the good and bad forces are, their status, and where your resources and assets are located.  All aspects of this are dependent on secure mobile communications and real-time connectivity.

Understanding how dependent we are all on mobile communications and apps, makes me very concerned and interested in how we are going to secure all of these apps, networks and devices.  Although not technical enough to understand all the details about mobile application and device security and management, I am certainly paying a lot more attention to this category of solutions these days.
SAP and Machine to Machine Communications and Integrations

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Changing Times for Enterprise Mobility

As I was running this morning in the Boise foothills, OK walking at a brisk pace, I was pondering how fast enterprise mobility is evolving.  Today, HTML5 and Android security are critical check box items for any company considering standardizing on a mobile application development platform and a mobile application management platforms.

The MAM (mobile application management) and MDM (mobile device management) vendors have all been working hard to bring order out of chaos in the Android space as demonstrated by this recent announcement, "SOTI Inc., an Enterprise Mobility Device Management (MDM) vendor, has unveiled new technology that enables corporations to consistently manage security policies across Android devices from all manufacturers."  It has been a challenge for most vendors to provide enterprise quality security for Android devices due to the many different versions of the Android OS that manufactures use.  Most vendors would only support or secure a limited subset early on.  It seems vendors are becoming more confident in their abilities these days, as measured by the number of recent announcements around securing Android devices that I read about.

On the topic of HTML5, most vendors now have an HTML5 hybrid solution and strategies that enables them to add proprietary features to a container that supports HTML5.  This container enables them to solve problems and address challenges that may not yet have been addressed in the HTML5 standard.

I would advise that you regularly get briefing from your mobile vendors of choice about developments in these two areas as they are fast moving.  I would also recommend against purchasing from a mobile vendor that does not have HTML5 or HTML5 hybrid solution or strategy, and have answers to how you can secure Android devices.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of July 29, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

AuthenTec, a U.S. mobile and network security provider has agreed to be acquired by Apple.  One of its key offerings is fingerprint sensor, which can be used for authentication and security in mobile payments by phones, and is seen by some analysts as a target of Apple's purchase. Read Original Content

In India, the number of bank transactions through mobile devices grew over two-and-half times to 3.34 million in May 2012 from 1.28 million in May 2011, according to the Reserve Bank of India. Read Original Content

Charlie Miller, a principal research consultant at security company Accuvant, demonstrated on July 25 how NFC can be used to hack into a smartphone and access user information. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

M-commerce has quickly been adopted by 37 percent of U.S. consumers and is heavily driven by women and younger consumers (25-34). Driven by the popularity of mobile devices and the comfort consumers have found shopping on them, mobile commerce will continue to grow. Read Original Content


Worldwide Olympic and Paralympic partner for the London 2012 Games has announced mobile payments will be featured throughout the events to draw attention to the latest innovations for completing transactions and transforming the way money is exchanged and managed. Read Original Content

Mobile and online payments company payvia has come up with a new mobile payments solution. According to the company, it now offers a convenient option that complements merchant checkouts to reduce abandoned transactions, increase conversions and deliver more paying customers. Read Original Content

Field Mobility and M2M News Weekly – Week of July 29, 2012

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Companies and retail organizations are turning to RFID technology to prevent employee theft, especially of electronic equipment and sensitive files.  Read Original Content

The new Garmin fenix GPS watch, expected to launch in August 2012, could be a useful tool for Realtors.  The wrist top GPS with handheld capabilities can be used to program the geo-coordinates of the property corners right into the watch and the watch will navigate the user directly to the property boundaries.  Read Original Content

In an effort to stimulate the usage of 2D barcodes, the Open Mobile Alliance has developed a standard that it hopes will direct mobile phone users to websites more easily.  Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo.

Using an Intermec CN50 terminal and partnering with SkyWire, VISA Global Logistics has improved their service delivery to customers and the reliability of communication with their transport fleet.  Read Original Content


Some M2M applications benefit immediately from LTE data rates, which run up to 100 times faster than 2G technology; however, many of today’s M2M devices simply do not require LTE performance.  Read Original Content

GIS Cloud has launched the Enterprise Geo 2.0 Platform for “today’s expansive, distributed enterprise workforce”.  The platform will address “the diverse needs of segments ranging from transportation, utilities, municipal and local government, as well as other owners of geo-located assets”.  Read Original Content

Interviews with Kevin Benedict