Mobile Marketing News Weekly – Week of March 12, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

As Twitter launches mobile ads — 66 percent say they don’t want smartphone ads as indicated in this infographic. Read Original Content

College campuses are the new targets of choice for leading mobile ad firms like Touchpoint. Touchpoint revealed a nationwide deployment of its mobile technology to over 130 college campuses in what it dubs the “Campus Connection.” Read Original Content

A new report by Nielsen showed that mobile advertising on tablets is leading to an impressive number of purchases on other devices. Among owners of tablets like Apple’s iPad in the U.S., U.K., Germany, and Italy, 29 percent made purchases on a PC after seeing ads for those goods on their tablet. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

On the back of tickets to Los Angeles Lakers games Toyota has been advertising ToyoTags, its mobile marketing app, that allows consumers to enter sweepstakes or receive information about a car special. Downloads of the app increased 600 percent the first week and 700 percent the second.  Read Original Content

NY Waterway has installed GPS technology on town buses that take passengers from Fort Lee, Cliffside Park and Edgewater to the Edgewater ferry landing, enabling residents to track buses via the web or a new mobile app. Read Original Content

What's New in HTML5 - Week of March 12, 2012

HTML5 offers some genuine advantages and tools for developers, but it is not mature enough to serve as a tool for business applications, according to David Akka of Magic Software.  Read original content

The basics of establishing user location with HTML5 are covered in this tutorial from developerdrive.com.  Read original content

The iPad 2 ranks as the best device for HTML5 games and apps performance, according to a new report from spaceport.io.  Overall, iOS devices and browsers outperformed Android “across the board”.  Read original content

Mozilla has created a mobile OS based on HTML5, JavaScript and CSS.  Boot to Gecko is an open source web-based operating system for mobile devices and “eliminates the need for apps to be built on platform-specific native APIs.”  For a demo visit, https://wiki.mozilla.org/B2G/Demo.  Read original content

Combining the benefits of HTML5 and native app technologies may be the best approach.  Ashley Streb of Brightcove states that “for cross-platform, content-centric apps, this approach saves both time and money."  Read original content

Is the Java development community ready to embrace HTML5?  Opinion seems to be divided at this point.  Read original content

Sencha has upgraded its HTML5 mobile application framework with the release of Sencha Touch 2.   One of the goals of the upgrade was to “make standards-based Web apps rival native apps on all the top devices and browsers."  Read original content

Although HTML5 has made strides in apps development, Apple customers are still demonstrating their love for native apps.  The iOS app store has exceeded 25 billion downloads.  Read original content

appMobi has announced the release of the beta version of its directCanvas HTML5 acceleration technology.  “HTML5 is the future of the open Web and many people want to take advantage of building games with it on smart devices.”  Read original content

Corel’s VideoStudio Pro is now available in a new “X5” version that provides the ability to generate HTML5 video content that will display in any browser that supports HTML5.  Read original content

Ludei has announced the availability of CocoonJS, a development tool that provides the ability for developers to convert HTML5 games into iOS and Android apps.  Read original content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

SAP Mobility and the App Pricing Problem

SAP has a challenge.  After nearly two years the field sales still can't figure out how to organize consistent pricing on enterprise mobility.  Yes, I have been given many explanations by SAP on their pricing strategy(it does exist), but these details haven't seemed to trickle down to the field. When I talk to end customers and systems integrators (many over the past 14 days) they express frustration and say there is no consistent pricing.  As a result, many companies are finding it challenging to plan for and implement enterprise mobility.

In an analyst report that I recently wrote for insiderResearch titled Mobile Outlook 2012, only 32% of companies have an enterprise-wide mobile strategy that governs all applications and devices.  Without a mobile strategy in place, it is very difficult for companies to pull the trigger on large purchases of MEAPs (mobile enterprise application platforms) and MDMs (mobile device management) solutions.  In addition to the no-mobile-strategy challenge, there is the need to determine pricing for all of the mobility projects that are being requested so you can plan, budget and prioritize.  This can easily end up in a vicious circle.  No strategy and no-pricing equals barriers that will delay valuable mobility projects.

I spoke recently to a system integrator that is involved in many active enterprise mobility projects that are using SUP.  He said everyone of them have been given different pricing for SUP.  It seems the pricing is difficult to understand and communicate. I am not suggesting good clear pricing doesn't exist, it is just not getting translated to the field.

In a recent insiderResearch survey, participants (602 people completed the survey) were asked to identify their biggest challenges to implementing enterprise mobility solutions. Here are the answers:

CLICK TO ENLARGE

The first four biggest challenges were:

1. Developing a mobile strategy
2. Identifying and prioritizing business cases
3. Choosing a platform and mobile technologies
4. Budgeting

Do you see why not knowing the price of mobility can be a BIG problem.  How can the business and the IT department even start implementing mobility with all of the uncertainty?

40% of companies report that enterprise mobility is currently being managed by each line of business, business unit or group without central management or oversight.  These groups won't wait for the corporate office to negotiate with SAP.  They will purchase their own mobile solution that provides them with clear pricing.

[March 22, 2012] Read the follow-up article titled More on SAP Mobile App Pricing.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Smartsoft Mobile's CEO Dan Homrich

This is an interview with mobility expert Dan Homrich, CEO of Smartsoft Mobile that I recorded at the recent SAPinsider Mobile2012 conference in Las Vegas.  Dan has been in the enterprise mobility industry for over 20 years and has many great experiences to share from his time on the front lines of mobility.  In this interview I am asking what he sees in 2012 that was different than in 2011.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of March 12, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to Juniper Research, the value of NFC-enabled transactions will triple by 2015 to reach $74 billion worldwide, but in a survey of mobile industry executives most did not expect these payments to be mainstream for another two to five years. Read Original Content

According to an infographic compiled by CultureLabel.com, mobile commerce is expected to experience significant growth by 2015, jumping 99-fold from $1 billion in sales in 2009 to more than $100 billion. Read Original Content

Mobile Money Network has developed an instant mobile checkout app Simply Tap, allowing customers to easily identify and purchase products on the go. As part of the new agreement, the app will feature new offers and savings available only to Visa cardholders. By 2020, Visa Europe expects more than half of all its transactions to be carried out on a mobile device. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

In 2012 mobile commerce sales will rise 73.1 percent for a total of $11.6 billion, according to eMarketer. The study found that 25 percent of American consumers will make mobile payments if they trust the device’s security. Building this trust will be big in 2012. Read Original Content

A new survey from Radius shows the number of smartphone users has grown to nearly 50 percent of all U.S. consumers, but despite America’s love affair with smartphones, a majority of survey respondents remain “quite skeptical” of smartphone generated payment solutions. Read Original Content

Mobile Expert Video Series: CSC's Quentin Fisher

I have interviewed CSC's Quentin Fisher several times before and he always has great insight into mobility trends.  He leads the mobility effort at CSC and has visibility into enterprise mobility projects worldwide.  I hope you enjoy this interview from SAPinsider's recent conference.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility and M2M News Weekly – Week of March 12, 2012

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility and M2M that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Microsoft will soon have another operating system available for download in "preview" form: Windows Embedded Standard 8. That OS is at the heart the company's big push into so-called "intelligent systems. Read Original Content

An RFID solution is trying to put the breaks on warehouse accidents. Several consumer goods manufacturers are testing technology from Transmon Engineering to alert forklift drivers when they come within range of a pedestrian. Read Original Content

Identive Group, Inc., a provider of products, services and solutions for the security, identification and RFID industries, has announced results for Q4 2011. The company saw a 21 percent revenue growth to $102.7 million.  Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

F4Devices has released its new Flint rugged handheld. The Flint offers a combination of flexible GPS configurations, ranging from 1 to 3 meters to sub-meter accuracies, while supporting geotagging with the 5 megapixel autofocus camera as well as Wi-Fi, Bluetooth, and 3G data. Read Original Content

The Census Bureau is considering trying out RFID technology to keep track of hundreds of thousands of computers and other items in a pilot project. The bureau issued a Request for Information looking for input from vendors on what types of RFID systems might be suitable to track 80,000. Read Original Content

Enterprise Mobility Asia News Weekly – Week of March 11, 2012

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

G-Xchange Inc., the mobile arm of Philippine company Globe Telecom, is partnering with American Express to develop an online payment solution for Globe GCASH customers. Read Original Content

Seventy-two percent of mobile Internet users in India use their mobile device as the primary means to access the web.  These users spend 33 percent of their media time on mobile devices, more than the time spent watching television. Read Original Content

China’s online payment platform Alipay has reached 30 million downloads of its mobile apps.  Downloads on Android devices are highest, with 53 percent, followed by iOS with 27 percent. Read Original Content and More Original Content

Cloud computing provider Joyent will expand its services to Asia in the second quarter of 2012.  The expansion will begin with Tokyo and Singapore. Read Original Content

Mobility services play a crucial role in India’s IT industry.  “Mobile phones are becoming smarter and there might come a day when mobility services will replace desktops.” Read Original Content

Mobility News Weekly – Week of March 5, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly

Apple has released the iPad 3, capable of operating on a high-speed 4G, or long-term evolution network. At speeds roughly 10 times faster than current 3G technology, it may help banish the sometimes shaky video quality of older devices. The new iPad also includes a voice-dictation feature and a five-mega pixel camera. Read Original Content

Google is officially putting the Android Market name to rest. Starting today, all of Google’s digital media services have been rebranded to fly under a brand new banner: Google Play.  Read Original Content

The planet has a population of seven billion people, and there are now 5.9 billion active mobile phone subscriptions. This is a global penetration rate of 84.3 percent.  Read Original Content

Research from GSMA indicates global mobile industry revenues will grow from $1.5 trillion dollars in 2011 to $1.9 trillion in 2015. It also predicts significant growth in mobile industry employment, from more than 8 million people around the world today to approximately 10 million by the end of 2015.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

According to a new report by InMobi, approximately one-third of mobile web users are certain that they will buy an iPad 3.  Read Original Content

ComScore reports that smartphone penetration in Canada has reached 45 percent, up from 33 percent in March. British Columbia has the highest smartphone penetration with 51 percent, Ontario has 48 percent and Quebec increased the most by 16 percent to 36 percent.  Read Original Content

Mobile Enterprise Strategies Hits the One Million Mark

Thank You from Kevin Benedict!

I started writing the Mobile Enterprise Strategies blog in 2006 while in the middle of working on dozens of enterprise mobility projects in all corners of the globe.  In 2010 I started tracking my readership and page views.  This week this site and it's mirrored site on Ulitzer, will hit the one millionth page view.  THANK YOU!

There are now 1,652 articles here.  When I read some of the older ones I am embarrassed at what I wrote, and how I wrote it, but that goes along with the territory.  You can't write Shakespeare every day!

Some days as I am researching and writing about mobile strategies in Boise, Idaho, it seems I am working alone, however, these numbers provide evidence that others are finding these articles and newsletters of value as well.  Thanks again for reading and sharing!

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.