Mobile Enterprise Strategies Hits the One Million Mark

Thank You from Kevin Benedict!
I started writing the Mobile Enterprise Strategies blog in 2006 while in the middle of working on dozens of enterprise mobility projects in all corners of the globe.  In 2010 I started tracking my readership and page views.  This week this site and it's mirrored site on Ulitzer, will hit the one millionth page view.  THANK YOU!

There are now 1,652 articles here.  When I read some of the older ones I am embarrassed at what I wrote, and how I wrote it, but that goes along with the territory.  You can't write Shakespeare every day!

Some days as I am researching and writing about mobile strategies in Boise, Idaho, it seems I am working alone, however, these numbers provide evidence that others are finding these articles and newsletters of value as well.  Thanks again for reading and sharing!

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: appsFreedom's Vaidy Iyer

Last week I was able to attend a very interesting session on enterprise mobility and cloud computing lead by appsFreedom's CEO Vaidy Iyer.  The session was at SAPinsider's Mobile2012 conference.  I cornered him following the session and interviewed him on his insights into enterprise mobility and 2012 trends.



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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

What's New in HTML5 - Week of March 5, 2012


When planning a mobile strategy, the choice between using HTML5 mobile web or native apps can be a daunting task.  Analyzing the site’s traffic and traffic origin may help in making the right decision.  Read original content

As HTML5 evolves, it is becoming more important to evaluate whether to build native apps or go with HTMl5 web apps.  Many of the reasons to build native apps over web apps have been rendered invalid with HTML5 developments.  Read original content

A proposal to add digital rights management (DRM) protection to HTML5 web videos has been met with opposition from some, however,  Google, Microsoft, and Netflix have asked that mechanisms be put in place for copy protection of HTML5 videos.  Read original content

Travel site TripAdvisor has announced a new free HTML5 cross-platform app for Android devices.  Read original content

Learn how to use the Geolocation API, or Web GL with web pages in HTML5.  Read original content


Mozilla has created an app store model for HTML5 apps with the Mobile Apps Marketplace.  The prediction is that, “HTML5 Web apps are going to become a definitive section of the mobile ecosystem in 2012.”  Read original content

Mozilla has partnered with telecommunications operator Telefonica to create Open Web Devices platform.  The platform will facilitate the first HTML5-based devices running on the open Web.  Read original content

Facebook is partnering with mobile operators, browser vendors, device makers and software tool makers in an effort to standardize HTML5.  Read original content

The adoption of HTML5 by developers has grown significantly in the last two years as web browsers have improved and all major platform vendors are now supporting the technology.  Read original content

HTML5 is changing the way retailers reach their customers with mobile sites by reducing the need for native apps.  "Just like more powerful computers and higher bandwidth kicked open the door to rich web sites on the desktop, HTML5 will do the same for sites on smartphones and tablets.”  Read original content

HTML5 is not yet the ultimate solution, according to Yahoo.  Their answer for today is a combination of technologies including HTTP, HTML5, Cascading Style Sheets and JavaScript.  Read original content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Health News Weekly – March 5, 2012

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly

According to Pew Internet and American Life Project, 80 percent of adults gather health information online and 88 percent of American adults have a cell phone, and among the cell phone owners 53 percent own a smartphone. Read Original Content

The World Health Organization has calculated that mHealth adoption could reduce costs for elderly care by 25 percent, reduce maternal and perinatal mortality by 30 percent, and improve TB treatment compliance between 30 percent and 70 percent. Read Original Content

The significant adoption of smartphones among physicians has not only led to an explosion of medical apps aimed at healthcare providers, but it has also cultivated an emerging trend of health and wellness apps aimed at empowering patients. Check out these three new apps that empower patients. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

Clinical trials by the Department of Obstetrics and Gynecology at Flinders Medical Centre will assess the performance of the world-leading handheld ultrasound device engineered and manufactured by Adelaide company Signostics Limited. Read Original Content

According to a new study commissioned by Norway-based telecom company Telenor and produced by The Boston Consulting Group, there are currently about 500 mobile health projects underway across the globe. Read Original Content

Mobile Expert Video Series: PSION's Gregg Anderson

As much as we like to talk about smartphones and tablets on this site, there remains a huge market for ruggedized and industrial grade mobile handheld computers.  Gregg Anderson, with PSION, shares some of the latest developments in this area in an interview that I recorded with him last week at the SAPinsider Mobile2012 conference.




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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly – Week of March 5, 2012


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Key mobile marketing stats and trends are included in comScore's annual mobile report, "2012 Mobile Future in Focus. According to the report, 48.1 percent of all U.S. mobile subscribers owned a smartphone as of December 2011, up 21.1 percentage points from 27.0 percent one year earlier. Read Original Content

Facebook has announced a new suite of advertising products intended to insert more ads into Facebook’s traditionally clean interface and to take more advantage of mobile ads, where the company has struggled. Read Original Content

According to a February 2012 YouGov survey, two-thirds of adults in the U.S. are fed up with receiving too many digital ads. As a result of this digital deluge, 20 percent of U.S. consumers say they will not patronize a business or purchase its products if their advertising becomes a nuisance. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Google's digital marketplace for mobile applications, music, movies and books is unifying under a new name in an effort to spruce up the shopping experience. The Android Market will be known as the Google Play Store. Google's eBookstore and recently launched music service will also be part of the Google Play Store. Read Original Content

New figures out from Jumptap indicate that in the month of January, Android and Apple combined made up 91 percent of all smartphone traffic in the U.S. mobile ad network, representing a new high for the two most-dominant mobile phone platforms. Read Original Content

Must Watch! Robotic Cheetah from DARPA - Think Real Mobility

If you thought being chased by the neighbor's dog was frightening, look at what the bad boys/girls at Boston Dynamics and DARPA have been up to in the lab!




Add some location based services, some machine-to-machine communications, a little augmented reality, weapons and access to big data for predictive hunting, and make it all controlled by a digital leash connected to your iPhone :-)



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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

SAPinsider's Mobile Outlook 2012

I am happy to announce that SAPinsider's Mobile Outlook 2012 report is now available as a free download.  I was honored to be asked to work on this project as the mobility analyst, and we had over 602 survey respondents.  The results are revealing.  They are a view into the plans, strategies, challenges, and ambitions of many different organizations across many different industries — and how they are rapidly adopting mobile technologies and evolving their strategies to maximize their ROI.

This is one of over 30 charts in the report.  Download Here!


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of March 5, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Visa and Intel have announced a partnership that should make it easier for consumers to make mobile payments via phones and tablets powered by Intel chips. Users will be able to wave an Intel-powered smartphone equipped with NFC technology to make a payment quickly at retail points of sale. Read Original Content

Isis announced this week that Chase, Capital One and BarclayCard will enable their credit, debit and prepaid cards for the Isis Mobile Wallet that's expected to launch in mid-year. The three credit providers represent about 100 million cardholders. Read Original Content

Visa will soon offer a “one-stop” mobile payment solution. The  “Visa-certified” NFC-equipped device will be securely linked with a user’s bank account and be used to make mobile payments anywhere Visa’s payWave system is accepted. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

According to a Fiserv Consumer Trends Survey, tablet banking is increasing, with 40 percent of respondent households expecting to own a tablet by mid-2012. Of those, 45 percent planned to use the tablet for banking. Also, 37 percent of households with one tablet planned to buy another tablet. Read Original Content


Google and others are promoting NFC technology, but PayPal's head of mobile, David Marcus, is skeptical: "For NFC to succeed you need consumers to have the handsets, and merchants to install the terminals. It will take time for NFC to get mass adoption. By the time NFC catches up, we'll be in a world that will move away from the point-of-sales terminal." Read Original Content

Mobile Expert Video Series: Syclo's Bill Padula

Last week at SAPinsider's Mobile2012 conference I was able to record an interview with Syclo's Bill Padula.  In this segment of the Mobile Expert Video Series, Bill shares what he is seeing as trends in the enterprise mobility market.




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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict