Kevin's Mobility News Weekly - October 28, 2010

Kevin's Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week. I am specifically targeting information that reflects market numbers and trends.

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Microsoft Corp's resident visionary and departing software chief, Ray Ozzie, has urged the company to move on from its Windows and Office roots and imagine a "post-PC world" of simple, global Web devices.

http://www.reuters.com/article/idUSTRE69O5AN20101026

Kevin's M2M News Weekly - October 27, 2010

Welcome to Kevin's M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices that I read each week. I aggregate the information, include the original links and add a synopsis of each article. I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

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A new smartphone app aims to bring a little peace of mind to parents this Halloween. This yearly ritual can also be a source of anxiety for parents as they let older kids traverse the dusky neighborhoods on their own.

http://www.connectedworldmag.com/latestNews.aspx?id=NEWS101026143444527

Kevin's Mobile Retailing News Weekly - October 26, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications, mobile payments and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

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Retailers are hitting up consumers the way they are most likely to pay attention: with that ringing, vibrating gadget that's always close by.

http://www.thesunnews.com/2010/10/24/1768832/mobile-deals-grab-shoppers.html

Facebook and Mobile Retailing Applications

For about a month my Facebook wall was invaded by friends involved in raising money for their schools.  It seems Kohls' retail stores were running a program that would award a few schools with $500,000 each toward projects if their schools were able to get the most people to visit Kohl's website and "check in."

I most often browse Facebook from my iPhone or iPad.  By simply clicking on the Facebook link I would be sent to Kohl's website and encouraged to browse.  The browsing, however, was for a good cause.  The students, parents, families and friends all encouraged their networks of contacts to visit Kohls website and browse.  Although it got kind of old after receiving the 133rd Facebook message reminding me to visit Kohl's website to benefit the school, it was effective in getting thousands to visit.  I found the approach and program interesting. 

The Power Behind a Mobile Retailing Application

Mobile Retailing Apps

Most significant mobile applications are integrated with a powerful database application.  At the SAP TechEd conference last week SAP demonstrated an iPad business solution that considered the weather forecast in various regions as indicators of sales.  At TecEd I also met with Ed Krufka, EVP of Solution Services at Smartsoft Mobile Solutions.  He shared some of the complexity of applications he has been working on in the mobile retailing space.

These mobile applications are powered by sophisticated business intelligence solutions that are used to help sell more products to retail customers.  They use knowledge of the customer's history, buying patterns, the weather, locations etc., to change and customize the content on mobile applications.