Showing posts from November, 2015

Beacon Essentials You Must Quickly Learn

Our resident Cognizant digital/mobile expert, Peter Rogers, asked me to recommend a digital strategies topic to share, and I suggested Beacons for this week.  I confess to reading about them daily without knowing much about them, so I want to thank Peter for this article!  Enjoy! ******** Digital & Mobile Expert Peter Rogers Let's start with a Basic Beacons 101 class: Beacons do not push out notifications. They broadcast an advertisement of themselves (traditionally their UUID, major and minor values) and can be detected by Bluetooth Low Energy (BLE) devices. The proximity from a number of Beacons can be measured using typical triangulation techniques in order to get a (very) rough idea of (typically) indoor location. The Beacon UUID, major and minor version values are typically used for identification and used to map to either a message, service, media content, website, application or location inside the Native App. Beacons can have their UUID, major and minor ve

The 18 Laws for Winning with Data, Speed and Mobility

I have given nine presentations in the past 10 days on mobile and data strategies.  I have met with companies in the energy, media, insurance and banking industries.  I have brainstormed and discussed these laws for winning with data, speed and mobility, and they have held up.  In the age of mobile me, where information is the prize, a new set of laws and strategies are required to win.  In my new report, " Cutting Through Chaos in the Age of Mobile Me ," I discuss many of these laws and how they are applied in mobile apps and mobile commerce. Data is the modern commercial battlefield. Information dominance is the strategic goal. Real-time operations and tempos are the targets. Advantages in speed, analytics, business operational tempos determine the winners. Real-time business speed is enabled by advances in mobile information, sensors and wireless communications. Competition is now focused on optimizing information logistics systems (the systems involved in maximiz

Data Collection and the Modern Battlefields of Business

Dr. John Snow's Map In 1854 Cholera broke out in the Soho neighborhood of London.  Hundreds of people were struck down and died within days.  No one, at the time understood where the disease came from, how to treat it or how it was transmitted. A local physician, Dr. John Snow spent every possible moment of his day studying the victims and data in an attempt to understand the disease.  His biggest challenge was a lack of data.  He had only the list of the dead and a blank map of the neighborhood.  What he needed was more data.  This was solved when he met the local priest, Henry Whitehouse.  Whitehouse had recorded the time of death, and the location where all the families lived and died.  When these sources of data where combined, and then overlaid on a map, visual patterns emerged which ultimately led the two to see the common denominator for all the victims was drinking contaminated water from the Broad Street water pump. The pump handle was removed, people stopped drin

Cutting Through Chaos in the Age of Mobile Me - New Report

Supporting real-time enterprise mobility that is personalized and contextually relevant takes a lot of work. In fact, it takes digital transformation. We have all grown accustomed to using personal consumer apps that know and understand us (think airline apps and Netflix), our preferences and provide contextually relevant content. Today, we expect the same from all of our apps both consumer and enterprise. Download the full report here " Cutting Through Chaos in the Age of Mobile Me ". Ninety percent of mobile users highly value personalized mobile experiences. In order to deliver these experiences one must have real-time data collection, analytics, personalization engines and mobile applications capable of supporting real-time personalization. One must also have an operational tempo within their IT systems and business processes capable of supporting real-time. These capabilities make possible innovative new business processes that provide significant competitive advanta