Wednesday, June 06, 2012

Mobile Marketing News Weekly – Week of June 3, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a Mobile Mix report by mobile advertising and data platform provider Millennial Media, in Q1 2012, 73 percent of mobile impressions served by Millennial Media were delivered on smartphones, trailed by non-phone connected devices at 20 percent and feature phones at 7 percent. Read Original Content

BluFi Lending, a direct lender, recently unveiled its BluFi Mobile Connect, a mobile marketing and communications platform that enables home buyers to access property information instantly via their mobile device or smartphone. Read Original Content, a personal finance site owned by QuinStreet, Inc., has earned the Best Financial Services Mobile Website award in the Web Marketing Association's 2012 MobileWebAwards. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

Viacom has tapped the Weather Channel's Pete Chelala and its own Deborah Schlessinger-Brett (formerly director of new business for Nickeolodeon) to run its newly created mobile ad sales team for music and entertainment. Read Original Content

Flurry, the leading app advertising and measurement platform, has announced its mobile app user acquisition network, Flurry AppCircle, set new traffic records during May 2012. The network generated 670 million sessions for iOS and Android apps using its paid service. Read Original Content

Mobile is killing the display ad, just as the Internet killed the newspaper ad. In the past two and a half years, global mobile traffic has jumped from 1 percent to 10 percent of total Internet traffic, according to the latest excellent slideshow from Mary Meeker. Read Original Content

Mobile display advertising expenditure is due to rise by 70 percent in Germany this year, as the medium attracts brands from areas including the automotive and financial sectors. Read Original Content

Facebook took a first step toward addressing one of the shortcomings that led to its disappointing IPO and today’s dismal stock price. It introduced its first mobile ads. The ads will be Sponsored Stories, Facebook’s name for posts from one’s friends that marketers pay to highlight, and they will appear directly in people’s news feeds. Read Original Content

Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit; and they have eight times the response rate of email. Read Original Content

The 2012 Chief Marketer Mobile Marketing Survey finds that growing numbers of brands and etailers are using mobile either for self-contained campaigns or as the "glue' for integratred efforts that cross platforms. Read Original Content

Based on in-store and online purchases from retailers on the National Retail Federation’s STORES 2011 Hot 100 Retail Report, ExactTarget’s Retail Touchpoints Exposed research found only 44 percent of brick and mortar stores connect with shoppers post-purchase via email and of those only five percent personalize emails based on in-store purchase. Read Original Content

Recent Articles by Kevin Benedict
Whitepapers of Note

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.