Digital Transformation Expert Interviews: Cognizant's Jitin Agarwal

An increasing amount of interactions with prospects, customers, employees and partners are occurring via mobile applications.  The experience is a digital experience.  Mobile applications in the B2C (business-to-consumer) space are where researching, shopping, purchasing, product shipment tracking, coupons and loyalty awards are all managed.  Often all the interactions and experiences with a particular brand are digital.  How do large multinational companies manage digital assets across hundreds of channels, markets and dozens of languages and currencies?  In this interview with Cognizant's digital experience expert, Jitin Agarwal we discuss all of these points and the technologies involved.  Enjoy!

Video Link: http://youtu.be/NLYyceD4aww?list=UUGizQCw2Zbs3eTLwp7icoqw



Learn more about AssetServ - The Digital Experience Management solution, at www.AssetServ.com.

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Application Testing - Behind the Curtains, Part 3

This is Part 3 in a three part series on the subject of automated mobile application testing.  In this segment we explore how automated testing in integrated into agile development methodologies, processes and much more.  Enjoy!

Watch Part 1 - http://mobileenterprisestrategies.blogspot.com/2014/09/mobile-application-testing-behind.html
Watch Part 2 - http://mobileenterprisestrategies.blogspot.com/2014/09/mobile-application-testing-behind_23.html

Video Link: http://youtu.be/eI8QRgGgaYw?list=UUGizQCw2Zbs3eTLwp7icoqw

"Why Apps Fail" Report:
http://info.perfectomobile.com/wpr-why-apps-fail.html?utm_source=mes&utm_sfdcid=701D0000000zR1C

Sept 30. Webinar - 5-Star Wars: 3 Mobile Testing Strategies to Ensure a 5-Star App and Prevent “Users From Striking Back!”
http://info.perfectomobile.com/2014-09-30-5Star-Wars-Registration.html?utm_source=mes&utm_sfdcid=701D0000000zPte

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Unvired's Alok Pant

In this interview with mobile expert Alok Pant, CEO of Unvired, we discuss their recent work with Google Glass connected to SAP, using voice, touch and motion sensors in a warehouse environment. Enjoy!

Video Link: http://youtu.be/UWdBx-rfnJg?list=UUGizQCw2Zbs3eTLwp7icoqw

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Apperian's Cimarron Buser

Land Rush
I was honored to be able to attend and speak at a mobile security conference this week in beautiful and sunny San Francisco (I wrote about it here). While attending I had the privilege of meeting and interviewing Apperian's SVP of Global Business Development, Cimarron Buser.  Cimarron's parents named him after the novel of the same name, written by Edna Ferber and published in 1929, about the Oklahoma land rushes of 1889 and 1893.  In this story ambitious settlers attempted to race ahead of their competition and stake claims to newly available territories, much like the way startups attempt to capture newly discovered markets in Silicon Valley.  How is that for a world class segue?

Apperian is a MAM (mobile application management) solution provider that focuses on managing mobile application lifecycles.  In this interview we discuss how their solutions work with and compliment other categories of mobile solutions including MDM and EMM.

Video Link: http://youtu.be/5RjYapkJpdE?list=UUGizQCw2Zbs3eTLwp7icoqw



Are you attending Cognizant's Community conference at the Ritz-Carlton Orlando on October 19-22nd in Orlando,  http://www.cognizant.com/community/home.aspx where the following subjects will be the focus of a stellar group of analyst, business leaders and futurists.  Here are some of the session descriptions:

Delivering Hyper-Personalization: Adding the Next Layer of Engagement with Social, Mobile and Sensors
Get equipped to evaluate, implement or enhance mobile hyper-personalization technologies and strategies that deliver superior experiences to customers, a smarter workplace for employees and a collaborative environment for partners.

Generating Value from Signal: A Working Session on the Economics of Meaning Making
Find out how a richer understanding of customers, products, employees and partners is reshaping business processes and changing the nature of competition from Paul Roehrig, managing director of Cognizant’s Center for the Future of Work.

Putting the Experience in “Digital Customer Experience”
Hear the latest research about how companies are working to deeply engage and delight customers by reshaping business processes and adding value to their services from Ben Pring, co-director of Cognizant’s Center for the Future of Work.

A Day in the Digital Life
Experience firsthand the power of the Internet of Things, Google Glass, digital marketing and more in this immersive guided tour that brings to life how digital technology and data are transforming daily interactions at home and work as well as entire industries.

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile App Security, Vulnerabilities and App Development

I had the privilege of attending a mobile security event this week and speaking with many experts on the matter.  I am not a mobile security expert, so my role was to speak on mobile strategies and trends and to learn as much as I could.

What did I learn?  I learned the difference between a mobile security containers and mobile app wrapping.  I confess prior confusion in the matter.  Mobile app wrapping is a process of securing an existing app, by injecting code into and around the app that secures it and provides monitoring analytics. Mobile security containers, in contrast, enable mobile app developers to develop new apps inside a security container that protects it and provides a framework for security.  Don't ask me more as I have reached the limit in this subject with those two sentences.

I also learned there are potential vulnerabilities when you have third-parties develop your mobile apps.  Manageable vulnerabilities, but ones that must be considered and addressed.  Most mobile app security solutions are designed to protect an app from outside attack, but what happens if the app code is designed and developed purposely with nefarious intent?  Mobile security systems are not designed specifically to find or prevent that event.  What if the mobile app has been developed purposely to store credit card data and then to send it off-shore?  The mobile app has not been attacked or hacked, it was developed that way and delivered to an unsuspecting vendor.  Yikes!!!!

With that vulnerability in mind, companies having third-parties develop apps need ways to test and verify the code and behavior of the mobile app matches the original intent, purpose and design.

I also learned that MAM (mobile application management), MDM (mobile device management), EMM (enterprise mobility management) with a pinch of mobile application lifecycle management can all be found in the same vendor, or not.  It seems all of the mobile security vendors are both partners and competitors emphasizing different aspects of their solutions and ambitions depending on if their partners are present in the room or not.

The bottom line, however, is that my weekly newsletter on Mobile Cyber Security is the most read newsletter I publish each week.  This is a very important topic.  It appears from all of the sessions I attended that today it may take a combination of mobile security vendors to cover your full mobile security and application management needs.


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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict