Measuring the Value of Social and Mobile Solutions in the Enterprise

"The impact of new technologies is invariably misjudged because we measure the future with yardsticks from the past."  Stephen Baker

How does one measure the value of mobilizing and socializing an enterprise?  In the book Social Business by Design: Transformative Social Media Strategies, written by Dion Hinchcliffe and Peter Kim, they report that in 2010, McKinsey and Company published survey results of companies engaged in social business activities that  showed firms engaged systematically in social business processes had 24 percent higher revenue.  Frost and Sullivan found similar results showing companies that deployed social tools saw improved performance in innovation (68 percent versus 39 percent that didn’t deploy), sales growth (76 percent versus 50 percent that didn’t deploy), and profit growth (71 percent versus 45 percent that didn’t deploy).  From those results it appears something good happens to companies when they embrace the social business concept.  I think it is too early to say exactly how these improvements happened, but at this stage it is simply important to recognize the correlation.

Measuring the ROIs for mobile and social is difficult.  We know the exercise of determining an ROI is useful in order to set priorities, but most of us, down deep know these innovations are important and necessary even if we cannot exactly identify the ROI.  They have significantly changed the way we all communicate in our personal lives, and they are guaranteed to change the way we communicate in our work lives as well.  These innovations are changing the very way business is done.   At the least we should be studying these trends and engaging in pilot projects.

Some of the most significant changes social and mobile technologies are making in the enterprise today are based on:

• faster communications
• more open exchanges of ideas
• reduced communication channel hierarchies that prevent open communication
• communication accountability - names are associated with ideas
• faster identification of problems
• knowledge exchange
• more collaborative decision-making
• shared situational awareness
• data-driven decision-making

What is the value of having enterprise-wide situational awareness?  What is the value of being able to see an entire project or account discussion in one collaboration site?  What is the value of eliminating artificial barriers to ideas and innovations?  It is a whole new way of doing things and we may have to develop new yardsticks for measuring these capabilities.
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Kevin Benedict, Head Analyst for SMAC, Cognizant

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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

M2M, Social and Enterprise Mobility Strategies and Trends

Just about every 2013 analyst report I have read this month identifies social, mobile, the Internet of Things and analytics as the big trends.  These trends, often called SMAC (social, mobile, analytics and cloud), are dramatically changing the way businesses operate.  Here is a description of the wide ranging impact of some of these, "Machine-to-machine-to-human connectivity will have a profound impact on the consumer and home experience, as well as transportation systems, retail, industrial supply chains, energy grids, security and public safety," writes Malcolm Frank, EVP of Strategy and Marketing at Cognizant Technology Services.

One of the many challenges SMAC presents is that it can dramatically increase the amount of data your enterprise needs to manage.  This challenge has motivated the folks from Gartner to highlight business intelligence and analytics as the current number-one priority for corporate IT.

I am a firm believer that company's need to have an overall strategy when trying to absorb all of these new ideas, innovations and technologies.  One very good place to start is to have a Network Centric Operational view in order to effectively manage and embrace these trends.  Here is how Wikipedia describes it - Network Centric Operations seek to translate an information advantage, enabled in part by information technology, into a competitive advantage through the robust networking [read mobile and social technologies] of well informed geographically dispersed groups.  This networking—combined with changes in technology, organization, processes, and people—may allow new forms of organizational behavior.

I believe the "new forms" of organizational behavior are being accelerated by social collaboration among the mobile, connected and well informed.

Specifically, the theory [Network Centric Operations] contains the following four tenets in its hypotheses:

1. A robustly networked organization improves information sharing.
2. Information sharing enhances the quality of information and shared situational awareness.
3. Shared situational awareness enables collaboration and self-synchronization, and enhances sustainability and speed of decision making and execution.
4. These three points dramatically increase operational effectiveness.

Over the past year I have traveled the world sharing mobile and SMAC (social, mobile, analytics and cloud) strategies and have had dozens of discussions with executive teams.  As a result of these discussions, I have come to appreciate the value of having a concept/strategy in place first to serve as a conceptual framework for how to understand the ways new technologies can and should be used to further business goals.

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Kevin Benedict, Head Analyst for SMAC, Cognizant

Read The Future of Work

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Data, Filtering and Real-Time Decision Making

Yesterday I was reading an interesting whitepaper titled Don't Get SMACked - How Social, Mobile, Analytics and Cloud Technologies are Reshaping the Enterprise by Malcolm Frank, EVP of Strategy and Marketing at Cognizant.  In this paper he writes, "The rapid growth in computing devices and data will soon drive many industries to a "tipping point," where the economics of information will usurp those of capital and hard assets."  This statement aligns with an article written by Gartner's Douglas Laney titled Infonomics: The Practice of Information Economics, where he states, "Information should be considered a new asset class in that it has measurable economic value and that there are significant strategic, operational and financial reasons for doing so.”  The bottom line is that companies that can better utilize information have a massive competitive advantage.

If you can collect data, communicate data, analyze data and report on data faster than your competition, and get it to the right people, at the right time, in the right amount on the right device, then you will have a great advantage.  These abilities, Laney proposes, will have a significant impact on a company's bottom line.

In the military today they have a term called "Revolution in Military Affairs (RMA)."  It is often associated with the use of modern data collecting technologies, communications technologies, information analysis and the use of these technologies to improve strategies, doctrines and organizational structures.  The US Military believes that in future warfare, the size of the opponent and their platforms [weapons], will be less reflective of military power than the quality of sensors [data collection] systems and mobile communication links and their ability to utilize information to their advantage.

What does this mean to your company in 2013?  It means your enterprise must transform and focus on its abilities to:

• Collect information faster
• Communicate information faster
• Analyze and filter information faster
• Report the analysis faster to decision makers
• Strive for the goals of being a "real-time" and "data-driven" enterprise

Mobile technologies play a critical role in this transformation.  However, it is very important we understand mobility is but an enabler of an overall information strategy.  The success of our enterprise over the next few years will largely be the result of how smart we are with the use of information.

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Kevin Benedict, Head Analyst for SMAC, Cognizant

Read The Future of Work

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Enterprise Mobility, Legos and Mobile Trends in 2013

I have a world class collection of Legos.  With the exception of a few pieces lost to predatory vacuum cleaners, I have preserved them in a large Rubbermaid container throughout the years as our children have grown.  Legos are very simple.  They are blocks of varying size that all fit together in a standardized manner.  So as long as you don't mix non-standard pieces in with the standard, they all fit together with ease.   As simple as these blocks are, however, masterpieces can be made with them.   It is not the pieces that are interesting, it is the objects you can design with them.  I view mobile solutions in much the same way.

I believe 2013 will be the year of mobile strategy and design.  The components necessary for implementing enterprise mobility solutions are all in place.  Answering the questions of what to do with these components, optimizing ROIs and designing the best solutions that will offer the most competitive advantages should be the primary focuses.

I have noted with interest an emerging mobile industry trend.  Many of the large mobility vendors are changing their focus and strategy from building their own mobile application development tools, to utilizing third-party app development tools that are already widely used and accepted.  Mobility vendors are turning their attentions to building more robust platforms that can support a wide range of developer tools.  This is a significant industry trend.  It will impact the business models of mobility vendors.  It will be interesting to watch this play out.

When I was the CEO of a mobile application company, we were always looking to add as much value as possible into the developer tools we built so we could entice customers to standardize on our proprietary development environment.  That enabled us to lock-in our customers and have more dependable long-term license revenue.  Those times seem to be gone.

The components of a mobile solution are becoming commoditized.  Yes, they are absolutely valuable and required, but you can get good solutions from many sources today.  The strategic value of enterprise mobility today is less about the tools you are using, and more about the new business models and processes you are enabling.  Your success will be measured on your ability to support existing enterprise systems and integrate with emerging social, analytics and cloud solutions.

My analysis at the end of 2012 is that the mobile platform vendor market is evolving rapidly.  It is probing many different directions and exploring different business models trying to understand where the market is heading.  This market moves so fast mobility vendors are struggling to understand the areas where they should be investing.  In an effort to reduce investing in the wrong areas, they are retreating from the app development tools market and leaving that to more general third-party tool vendors.  They are changing their value propositions.

Mobility is of the utmost importance today.  It is mission critical.  As a result, ERP and large enterprise software application vendors will be developing or acquiring their own mobile platforms for their customer base.  This means, the unaffiliated mobile platform vendors will be shifting their focus to the SME markets, niche and vertical solutions, investigating a variety of cloud based, SaaS business models and looking to be acquired.

The mobile solution market is huge, growing fast and rolling forward like a train.  However, unlike a train it is hard to predict where it is going.  The mobility market may in fact be absorbed by the general software application market.  When all software is mobile, there is no longer a need for a separate mobile app development market, and when all ERPs have a platform to standardize mobile connectivity, this market changes as well.  This leads us back to where we began.

2013 is the year of mobile strategy and design.  It is the year of building masterpieces with your mobile lego set.  Find the app development tools that will support your strategy and maximize your flexibility to evolve with your business and with technology trends.  Find a mobile platform vendor that will support today's and tomorrow's needs.  Find your most creative business and technology minds and build your masterpiece.

May your 2013 be filled with joy and learning!

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Kevin Benedict, Head Analyst for SMAC, Cognizant

Read The Future of Work

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Strategies and Gartner's 2013 Top 10 Strategic Technology Trends

Have you seen Gartner's recently published 2013 top ten strategic technology trends?  If not here they are:

1. Mobile Devices Battles
2. Mobile Applications and HTML5
3. Personal Cloud
4. Internet of Things
5. Hybrid IT and Cloud Computing
6. Strategic Big Data
7. Actionable Analytics
8. Mainstream In-Memory Computing
9. Integrated Ecosystems
10. Enterprise App Stores

I come from an enterprise mobility background and a focus on mobile strategies, so when I read this list I see mobility written in just about every one of these.  Four of the top ten are all about enterprise mobility.  Four through nine are related to managing a real-time enterprise, optimizing a mobile workforce, and understanding the value of data driven decision making.  Again, all crucial elements to an effective enterprise mobility strategy.

My views are closely aligned with what Gartner views as the top ten strategic technology trends for 2013, with the exception of social collaboration platforms.  I view social collaboration platforms as deserving to be on this list.  I think I would bundle several of the analytics categories together and give a space to collaboration.

I am going to climb back on my soap box for a moment and say that now businesses need to invest in understanding how these categories can be used strategically to gain competitive advantages.  The biggest obstacle to many companies is the lack of education and realization of how these technologies will impact their industry, markets and businesses.  These technology trends are not minor.  These technology trends will change the way the discipline of management is practiced, the way decisions are made, the operational speed in which business is conducted, and competitive landscapes.

The technology trends identified here are transformational.  Vice Admiral (retired) Arthur K. Cebrowski shared the following concepts while serving at the Office of Force Transformation, "Transformation is meant to deal with the evolution of concepts, processes, organizations and technology.  Change in any one of these four areas necessitates change in all."  The bottom line is that these technology trends point toward a need for change in concepts, processes and organizations. 

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Kevin Benedict, Head Analyst for SMAC, Cognizant

Read The Future of Work

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

SMAC Tsunamis and Mobile Strategies

I was reminded these past few weeks of the many challenges organizations have keeping their business and IT strategies aligned with rapidly evolving technology innovations and changes in their marketplaces.  Two weeks ago I attended a military related conference and listened as the different military branches shared their mobile strategies and the processes they must follow in order to bring new solutions online.  Yikes!  It is incredibly challenging as their administrative processes for acquiring new technologies typically take years, but mobile technologies are evolving much quicker than that.

Even though the military processes are necessarily cumbersome for acquiring new technologies, testing them, and then going through formal RFPs and contract negotiations, their strategies for how to use mobile solutions are well defined.  This is different from the commercial sector where it is often relatively easy to acquire new technologies, but there lacks a mobile strategy to support it.

Last week I taught mobile strategy and SMAC (social, mobile, analytic and cloud) strategy sessions in England, Scotland and Belgium.  It was a crazy travel schedule, but what an adventure!  I was again impressed with the need for more combined training between business and IT - training that educates business on the possibilities of these technologies, and IT on what it takes to support them.

Social, mobile, analytics and Cloud, plus the Internet of Things are hitting markets like a tsunami.   One of the key points I emphasize in my strategy sessions is that this SMAC tsunami, or the "Nexus of Forces" as Gartner describes them, is approaching and overtaking companies whether it fits into their three year plan or not.  Companies don't operate in a vacuum.  They can't always dictate the timeframe of technology waves and innovations.  Somehow companies must recognize these important trends and change rapidly from a Plan A, to a Plan B or C in order to remain upright.

I am seeing entire industries overturned by these technologies.  I am seeing new business models appear and rapidly changing competitive landscapes.  The questions I get asked daily now are,  "How will these technologies impact my industry and business, and how should we respond?"  It is interesting to note these are mostly business strategy related questions.

The military, although they have slow processes, often have well defined strategies.  In the commercial sector I see relatively fast processes but a lack of strategies today.  This offers enormous opportunities for companies that can see these tsunamis approaching, get prepared and use these forces to achieve competitive advantages.

I will be discussing many of these new trends, innovations and strategies tomorrow on a live webinar at 11 AM EST.  I invite you to join me.  Mike Karlskind, VP of Service Optimization Strategies with ClickSoftware, and I will be discussing, "The Role Big Data Plays in Real-Time Enterprises, Mobile Strategies and Field Services."  Register Here!

Registration Link: http://go.clicksoftware.com/role-big-data-plays-with-real-time-enterprise-mobile-strategies-and-field-services.html?utm_source=December18thWebinarKB.

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Kevin Benedict, Head Analyst for SMAC, Cognizant

Read The Future of Work

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly – Week of December 16, 2012

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read SMAC News Weekly

Maryland’s Baltimore County has installed GPS technology in over 900 of its government vehicles.  Officials expect to save close to $100,000 per year in taxpayer dollars for fuel costs in addition to saving employees’ time.  Read Original Content

Raytheon UK has been awarded a contract by the UK Ministry of Defense for a new GPS Anti-Jam Antenna System for use by land vehicles.  Read Original Content

Milan’s Ambrosiana Art Gallery provides RFID-enabled smartphones to enable guests to learn about the works of art and save a list of pieces they like, to use at the museum store to purchase prints.  Read Original Content

ILS Technology provides ready-to-use cloud based platforms to implement and manage M2M (machine to machine) and embedded wireless devices that connect to SAP.  ILS Technology simplifies deployments and offers unparalleled security to protect company and customer data and to ensure regulatory compliance. This newsletter is sponsored in part by ILS Technology.

The Vatican will use new ID cards with RFID technology for clergy and employees beginning in the new year.  Read Original Content

The Transfusion Medicine RFID Consortium reported the results of an RFID pilot, finding the use of RFID resulted in a 33 percent reduction of issues or misplaced products at blood-donation points, and final inventory check-in efficiency increased by 63 percent.  Read Original Content

GIS technology can be the basis for revolutionizing how government processes work through its ability for accessing and producing maps, leveraging database information and automating work processes.  Read Original Content

A group of four students from Tennessee’s Austin Peay State University conducted a research study comparing the accuracy of GPS enabled devices, including smartphones and tablets, for field use.  The results were presented at the Geological Society of America’s national conference in Charlotte, NC.  Read Original Content

Edgetech America’s GIS spell-checker MapSpeller has been updated.  The new version 4.0 includes support for 11 languages and the extended ability to correct maps and GIS data geographically.  Read Original Content

Enterprise Mobility Asia News Weekly – Week of December 16, 2012

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read SMAC News Weekly

Komli Mobile and mobile ad network Yoose have formed a partnership for mobile advertising services, focusing initially on Southeast Asia and India.  Read Original Content

The Indian government is planning a pilot project with new technology to help locate lost or cloned mobile phones on a real time basis.  Read Original Content

When asked why the telecom doesn’t carry Apple’s iPhone, China Mobile president Li Yue stated “technology is a problem, but it isn't the entire problem, there's also mainly the issue of business model and mutual benefits”.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware.

The Australian Communications and Media Authority Communications Report 2011/12 reveals 49 percent of Australian adults own a smartphone, up from 25 percent in 2010/11, and 32 percent of Australians accessed the Internet via mobile phones in June 2012, up from 21 percent the previous year.  Read Original Content

According to a recent study from GfK, 23 percent of “super connected” consumers live in the Asia Pacific region, with the largest number of these online users residing in Taiwan and South Korea.  Read Original Content

The Australian cloud computing market was worth $882.4 million in 2012, and 43 percent of businesses have adopted cloud computing.  Frost & Sullivan predicts the market will grow at a CAGR of 40.3 percent from 2011-2016.  Read Original Content

Xiaomi Technology has become a leading brand in China, the world’s largest mobile market, with some in the mobile industry calling the company “the next big thing”.  In an interview with Reuters, Xiaomi founder Lei Jun predicted seven million smartphones will be sold by the end of the year.  Read Original Content

According to IDC, Apple’s iPhone dropped to number six among smartphones in China during the third quarter of 2012, dropping from its number four place in the second quarter.  Read Original Content

Mobile Health News Weekly – Week of December 9, 2012

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read SMAC News Weekly

The latest research indicates the global mHealth market was worth $1.2 billion in 2011, but will jump in value to reach $11.8 billion by 2018, climbing at an impressive Compound Annual Growth Rate of 39 percent. Read Original Content

Kessler Foundation, of West Orange, New Jersey, and Happtique, a digital platform for curating, certifying, and prescribing mobile health apps, are slated to lead a new working group focused on apps intended for use in health, medicine, and wellness, announced a recent news release. Read Original Content

A slew of new devices leveraging improved connectivity to mobile handsets have fueled strong growth for wearable wireless mHealth devices in 2012. By the end of the year, nearly 30 million devices will have shipped, up 37 percent on 2011 shipments. Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware.

Slightly more than half of adults with cell phones have smartphones, and a new report from Pew Internet indicates the mobile health market has increased: one in three cell phone users have used their phone to look for health information. Read Original Content

AT&T has launched a cloud patient-monitoring service that will help doctors manage patients' chronic diseases through live video chat. Read Original Content
http://www.eweek.com/mobile/att-unveils-cloud-video-patient-monitoring-service/

With telehealth and at-home care for the aging emerging as new care delivery models, mass adoption of mobile devices and advancing mobile technology, the demand for mobile health apps will continue to grow, according to Malgorzata Filar from Forst and Sullivan. Read Original Content

Mobile health’s impact on the pharmaceutical industry has been steadily increasing in recent years. Since 2008, the search volume percentage of “mobile health” new mentions on Google has increased from approximately 40 percent to more than 80 percent in 2012. Read Original Content

More than half of smartphone owners use their devices to get health info and one-fifth of smartphone owners have at least one health app on their phone, according to the 2012 mobile health survey released November 8 by the Pew Research Center's Internet & American Life Project. Read Original Content

A new survey reveals key findings concerning the use of tablets, eReaders, and smartphones among nursing professors. One of the survey’s key findings was that among this group, 71 percent owned a smartphone, 47 percent owned a tablet computer, and 39 percent owned an eBook reader. Read Original Content

The United States will look to Africa to gain knowledge about advances in mobile health technologies because Tanzania, among other countries, already has maternal child health and community health worker programs that rely on smart phones. Read Original Content

Recent Articles by Kevin Benedict

Kevin Benedict's What's New in HTML5 - Week of December 9, 2012
Enterprise Mobility, Disinterested Workers and Globalization
Information Operations: The Fifth Dimension of Warfare
The Role Big Data Plays with the Real-Time Enterprise, Mobile Strategies and Field Services
Smart Grids, ERP, Big Data and Mobility

Recorded Webinars of Note

Netcentric Strategies Enterprise Mobility Survey Results

Whitepapers of Note

5 Tips to Minimize the Impact of Rising Fuel Costs in Field Service
Mobility Innovations for the Next Generation Utility
Networked Field Services

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Kevin Benedict, Head Analyst for SMAC, Cognizant

Read The Future of Work

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.