Avengers (Super Heros), Enterprise Mobility and Network Centric Warfare

In the new movie titled, The Avengers - super heroes Iron Man, Captain America, Hulk, Black Widow, Thor, Nick Fury and Hawkeye all work together to fight bad guys.  The first thing I thought about when I read the plot was, "How do all these super heroes communicate with each other and coordinate activities when they are running around saving civilization?"  Now I must admit, I seem to be the only person left in the world that did not see the movie this weekend.  My excuse, I was getting organized for the next leg of my "Free Range Eggs with Benedict - Mobile Strategies Speaking Series."  Next up, speaking on mobile strategies in Las Vegas, Spain and The Netherlands.

The military has also been struggling with the challenge of keeping all of their forces informed and connected.  Since the 1990s, however, it has embraced the concept of "network-centric warfare." Here is how it is described on Wikipedia:

Network-centric warfare, also called network-centric operations, is a military doctrine or theory of war pioneered by the United States Department of Defense in the 1990's.  It seeks to translate an information advantage, enabled in part by information technology, into a competitive advantage through the robust networking of well informed geographically dispersed forces.

Specifically, the theory contains the following four tenets in its hypotheses:
  1. A robustly networked force improves information sharing;
  2. Information sharing enhances the quality of information and shared situational awareness;
  3. Shared situational awareness enables collaboration and self-synchronization, and enhances sustainability and speed of command; and
  4. These, in turn, dramatically increase mission effectiveness.
On a side note, ClickSoftware has a whitepaper titled Networked Field Services that explores how this theory is applied to field services.  You can download it here.

Do you see why I wondered about the Avengers?  How were they informing each other and providing situational awareness?  What networks were they using?  How were they using these networks to support their mission?  I guess I should probably just watch the movie.

Field services organizations face similar challenges.  How do you "robustly network" with your field services technicians and improve information sharing.  Are there ways that your field service forces would benefit from working closer together to "increase mission effectiveness?"


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility and M2M News Weekly – Week of May 6, 2012

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

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GPS technology provides a method for keeping track of seniors that may wander off – GPS shoes are able to track where the wearer goes and if he or she leaves a safe zone. Read Original Content

The global field service management market is predicted to reach $375.8 million by 2015, and the increasing need to drive workforce productivity is a key factor contributing to the market growth. Read Original Content

The U.S. Army Geospatial Center recently released a new smartphone app for data survey and analysis.  The HyDRA app uses Google Maps and Google Earth and was developed to provide the Dept. of Defense logistics and geospatial intelligence-related water communities with information on water resources data collection, visualization and dissemination in a mobile, enterprise-enabled environment. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

FieldAware has released a free white paper titled “The Advantages of True Mobility in Field Service Organizations”.  The report provides information and data showing that mobile field service automation can increase worker productivity by an average of 27 percent and increase overall profitability by an average of 17 percent. Read Original Content

Huawei and Simple Solutions have entered into an agreement which will allow Simple Solutions to sell and support Huawei embedded cellular modules into the M2M market in certain countries in the European Union. Read Original Content


PayNearMe has launched a fully mobile cash payment system. Using barcode technology, a consumer can order goods online via smartphone or PC, and then pay via their smartphone at a participating retailer such as 7-Eleven using a payment screen and barcode scanning. Read Original Content

Enterprise Mobility Asia News Weekly – Week of May 6, 2012

Welcome to the Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.

Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
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Also read Mobile Health News Weekly
Also read Mobility News Weekly

Singapore’s EpiCentre is moving into the mobile commerce arena, allowing retail transactions to be made using mobile devices. Read Original Content and Read More Original Content

Apple reports that iPhone sales in China, Taiwan and Hong Kong increased five-fold during the first quarter of 2012. Read Original Content

The National Payments Corporation of India is requesting approval from the Reserve Bank to make mobile payment services provided by banks and telecomm companies work together.  Read Original Content


Ericsson has signed a framework agreement with China Mobile and a letter of intent with China Unicom for equipment and services. Read Original Content

Some of the key trends contributing to the rise in enterprise mobility in India are:
Predicted accelerated growth in mobility among larger enterprises; increased start-up activity in mobility; and concerns on security and integration. Read Original Content

Mobile Health News Weekly – April 29, 2012

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly

It was no surprise that Apple co-founder and American Telemedicine Association annual meeting keynote speaker Steve Wozniak felt that iPhone mHealth apps would play a role in the future of U.S. health care. Read Original Content

With a focus on mHealth security, Symantec, a provider of security, storage and systems management solutions, intentionally lost 50 smartphones. Findings from the study show 96 percent of the smartphones were accessed by their finders, and nearly half of the finders tried to access the phone owner's bank account. Read Original Content

With mHealth on the agenda, ATA 2012 kicks off in San Jose. Approximately 4,500 attendees will meet to discuss, view and envision the cutting-edge technology and concepts that drive telemedicine, telehealth and mobile health in the nation’s healthcare landscape. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

The mobile health movement has generated huge buzz over the last several years with its promise of bringing better, more personalized care at a cheaper cost to a wider number of engaged consumers. However, before the mHealth movement can get to that point, two key challenges need to be overcome. Read Original Content

Bethesda-based M3 Information has created an app that asks patients a series of nearly 30 questions designed to assess whether they exhibit symptoms of depression, anxiety, bipolar disorder or post-traumatic stress disorder. Read Original Content

Mobility News Weekly – Week of April 29, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly

The worldwide smartphone market grew 42.5 percent year-over-year during the first quarter, as Samsung Electronics overtook Apple for the smartphone leadership position, according to IDC's estimates. Read Original Content

SAP AG, the largest maker of enterprise software, chose Amazon.com to host its Afaria mobile offering on the Internet, giving customers a cheaper way of managing employees’ smartphones and tablet computers. Read Original Content

Apple and Samsung combined control 99 percent of the smartphone market’s profits, and that isn’t likely to change any time soon. Canaccord Genuity’s Michael Walkley said his research backs that up, and that some 73 percent of those profits went just to Apple. Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

A new analysis claims the iPhone made up 30.7 percent of the U.S. smartphone market and 14 percent of the mobile market in the first quarter of 2012. comScore noted Apple's steady upward climb when it released quarterly data from its MobiLens service, which surveyed 30,000 mobile subscribers users. Read Original Content

Registrations are now open for ClickSoftware's ClickConnect 2012 APAC conference with attendees expected from all over Australia and South East Asia. This event is the leading business and educational conference focused entirely on mobile workforce management. Read Original Content


Frommer’s, the market leader in travel guides, and Inkling, the publisher behind interactive digital textbooks, have launched what they call “the first-ever truly interactive travel guides for iPhone and iPad.” More than 80 percent of international travelers use their smartphones while traveling abroad. Read Original Content

Interviews with Kevin Benedict