The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week. I am specifically targeting market size and market trend information.
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Key mobile marketing stats and trends are included in comScore's annual mobile report, "2012 Mobile Future in Focus. According to the report, 48.1 percent of all U.S. mobile subscribers owned a smartphone as of December 2011, up 21.1 percentage points from 27.0 percent one year earlier. Read Original Content
Facebook has announced a new suite of advertising products intended to insert more ads into Facebook’s traditionally clean interface and to take more advantage of mobile ads, where the company has struggled. Read Original Content
According to a February 2012 YouGov survey, two-thirds of adults in the U.S. are fed up with receiving too many digital ads. As a result of this digital deluge, 20 percent of U.S. consumers say they will not patronize a business or purchase its products if their advertising becomes a nuisance. Read Original Content
Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo. To learn more, visit www.verivo.com
Google's digital marketplace for mobile applications, music, movies and books is unifying under a new name in an effort to spruce up the shopping experience. The Android Market will be known as the Google Play Store. Google's eBookstore and recently launched music service will also be part of the Google Play Store. Read Original Content
New figures out from Jumptap indicate that in the month of January, Android and Apple combined made up 91 percent of all smartphone traffic in the U.S. mobile ad network, representing a new high for the two most-dominant mobile phone platforms. Read Original Content