Enterprise Mobility is Not for Everyone, Just Most

Sybase's Willie Jow
A couple of months back I listened to a presentation by Sybase's VP of Mobile Solutions, Willie Jow, and later interviewed him at the Enterprise Mobility Exchange.  During his presentation he emphasized that enterprise mobility is for nearly everyone in a company, not just a select few.  On one of his presentation slides (see image), he listed various roles in most enterprises that can benefit by having mobile solutions:

  • Business leaders
  • Managers
  • Knowledge workers
  • Marketers
  • Sales
  • Plant Operators
  • Warehouse staff
  • Field technicians
  • Partners
  • Consumers

I took note of this list.  Why?  Because in my mobile strategy consulting with large companies, they have rarely considered mobile solutions for more than a few of these categories.  For example, seldom have they ever considered how their partners and suppliers could benefit from mobile solutions.

However, I was consulting with a large water utility in Europe yesterday that was, in fact, planning to provide mobile solutions for their partners.  These partners provided important services and were a critical part of their service delivery system.  They had the same need to have real-time access to important back office data on mobile devices as the FTEs (full time equivalents).

Supporting partners has its own set of challenges.  It is hard to dictate what mobile devices partners should use.  They most often have their own preferences.  The water utility I mentioned above is looking to utilize mobile HTML5 apps so their partners can easily utilize them on a variety of mobile device platforms and operating systems.

The list above highlights the large variety of users, use cases and potential mobile apps.  It also emphasizes the importance of enterprise mobility to the future of businesses.  Companies that don't support enterprise mobility in these areas will suffer.  It is impossible to manage a real-time enterprise that involves a mobile workforce without supporting mobility.



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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility Charts Weekly - Week of January 9, 2012


The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.


According to IDTechEx the real time location systems market will increase over the next ten years, eventually rising to $4 billion by 2022. This market includes devices that help track items, animals and people in real time. Read Original Content




eMarketer expects the mobile commerce industry to rise through 2015 to eventually reach $31 billion. At the same time the company believes this figure still represents a very small level of overall consumer spending. Read Original Content



Flurry Analytics has gathered data surrounding the amount of time consumers spend on mobile apps versus web browsers. In their findings they discovered that the average consumer spent more time on mobile apps than on web browsers during June 2011 than during June 2010. Read Original Content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Enterprise Mobility Asia - Week of January 9, 2012

This is my first edition of Enterprise Mobility Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016, so it seemed like a prudent time to start reporting on this growth on a weekly basis.  If your company would like to be a sponsor of this weekly newsletter, please email me.

China Telecom Corp Launches in UK and has Plans for France and Germany
China Telecom plans to launch mobile services in the UK during the first Quarter and they are looking at also expanding to France and Germany to help drive overseas growth. Read Original Content

GlobalOne announces Mobile Cloud Services

GlobalOne announced a new practice, GlobalOne Mobility, which will offer professional services for building, deploying and maintaining mobile cloud apps for both consumer and enterprise environments.  The new group will help clients build a vision and roadmap for mobile enterprise apps, and mobile social enterprise apps, and then develop and deploy them in cloud environments. Read Original Content







Galaxy Tabs in the Indian Educational Market
Samsung has unveiled its smart solution for the educational market. This solution includes customized software applications on its Galaxy Tabs.  Samsung is targeting 20,000-plus education institutes in India. Read Original Content

Mobile Payments in the Indian Market
Some projections have mobile payments replacing credit and debit cards and hard currency as the primary mediums of monetary exchange over the next five years. However, in a country like India, where the masses don’t use relatively expensive smartphones, the concept of mobile apps will not work. Nokia, the manufacturer of some of the most widely used mobile phones in India, is seeking to address this under served market with its recently launched mobile payment service, Nokia Money. Read Original Content

Starbucks Uses Mobile HTML5 Ads in China
Mobile ads were placed in three mobile apps for a Starbucks Christmas promotion in China. Starbucks rewarded customers with a bigger size of drink for their social check-ins at over 200 Starbucks stores across Shanghai, Jiansu and Zhejing provinces. Read Original Content




Research Firm Predicts Asia-Pacific Lead in Enterprise Mobility Growth
Global market research and consulting company, MarketsandMarkets, predicts that the growing acceptance of enterprise mobility by large, small and medium businesses, plus the introduction of sophisticated mobile devices and solutions will fuel growth in the Asia-Pacific markets. The Asia-Pacific market is predicted to lead the world in enterprise mobility growth rate. Read Original Content

Preludesys India files for IPO to Accelerate Development of Enterprise Mobility Solution 
Preludesys India, has filed documents in preparation for an IPO.  They intend to use the proceeds for setting up a global delivery center, paying back loans, opening 8 branches across USA and Asia Pacific regions and accelerating the development and go to market efforts of their enterprise mobility solutions. Read Original Content

The Role of Mobile Technology in mHealth in International Development
mHealth is making a difference around the world and especially in Asia. In Afghanistan, health workers are receiving training via SMS.  In South Africa, Project Masiluleke sends text messages with important information about HIV.  In South Asia pregnant women are receiving important maternal health information also via text messages.  In Cambodia, a solution called FrontlineSMS, allows health workers in Cambodia to report cases of malaria in real time using a text messaging system that sends texts between groups of people and online mapping systems like Google Earth. Read Original Content

DoCoMo and Chip Makers Join in Smartphone Venture
Demand for mobile devices is expanding rapidly, and as a result, a group of Asian electronics companies are teaming up with Japanese mobile carrier NTT DoCoMo Inc. to develop semiconductors used in smartphones. Read Original Content



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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of January 9, 2012

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

RFID monitoring stations were used recently in a government construction project in
Virginia. Radio frequency identification tags were used to track tools and equipment throughout the construction site to limit lost supplies and resources. Read Original Content

A British Columbia based transit system is using RFID sensors to track vehicle routes and identify individual busses as they enter the warehouse to be refueled. Read Original Content

Throughout Taiwan motorcyclists use tablet devices for GPS and map features that help drivers navigate through busy streets and avoid traffic. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

According to IDTechEx the real time location systems market will increase from $255 million to $293 million in 2012, and reach $4 billion in 2022. Read Original Content

M2M News Weekly - Week of January 2, 2012

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to AolEnergy, by 2012 the world smart meter market will be worth $50 billion with countries Brazil, Poland and Singapore leading the market. Read Original Content

Smart meter and smart grid deployments have increased significantly during 2011, particularly in North America, according to a newly released report by Pike Research. According to the firm's analysis, global smart meter shipments reached 19.2 million in the third quarter of 2011, which represents a 5.3 percent increase over the second quarter of 2011. Read Original Content

According GTM Research, the European smart grid market will add 100 million smart meters by 2016. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

According to a new market study by Lucintel, the global smart grid market growth rate is likely to reach approximately $57 billion by 2016 with a yearly rate of 13 percent over the next five years. Read Original Content

Interviews with Kevin Benedict