Kevin’s Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week. I am specifically targeting information that reflects market data and trends.
Also read Kevin's Mobility News Weekly - Week of January 24, 2011
Also read Kevin’s Mobile Money News Weekly - Week of January 24, 2011
Also read Kevin’s Mobile Retailing News Weekly - Week of January 24, 2011
Apple’s launch of the iPad marked the start of the Tablet revolution. Infinite Research expects that 147.2 million Tablet computers will ship in 2015, up from 16.1 million units in 2010.
http://www.infiniteresearch.net/research/tabletmarketforecast.html
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South Africa’s healthcare is poised for a major revolution this year. Now, millions of subscribers of MTN, a major communications company in Africa, will be able to access a range of healthcare services on their mobile handsets without the inconvenience of travelling to a healthcare facility.
http://www.itnewsafrica.com/?p=10187
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Mobile body area network technology has the potential to be a boon to the healthcare system of the future by enabling remote patient monitoring through disposable wireless devices -- meaning fewer doctor visits for everyone and great news for latrophobes.
Weird, Odd and Strange Mobility Series: Lonely Clusters, Bumping Dinner, Fountains and Penguins
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| iFLY Home Mobile App |
Now for the weird, odd and strange:
- Early tanks in WWI used pigeons to communicate their locations, logistics, inventories, status and pizza orders.
Whitepapers of Note:
- The Business Benefits of Mobile Adoption with SAP Systems
- ClickSoftware Mobility Suite and Sybase Mobility Solution
- Networked Field Services
- Mobile, The Next Big Thing for Business
Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro
Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.
Kevin’s Mobility News Weekly - Week of January 24, 2011
Kevin's Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week. I am specifically targeting information that reflects market data and trends.
Also read Kevin's Field Mobility News Weekly
Also read Kevin’s Mobile Retailing News Weekly
Also read Kevin’s Mobile Money News Weekly
Forty-four percent of 250 IT managers surveyed plan to roll out five to 19 mobile apps for enterprise users this year. One in five have their sights on 20 or more. The main driver behind the mobile expansion is cost savings: 63 percent of the sample picked cost savings as one of the influences in choosing new apps.
http://www.cio.com/article/654467/Survey_Finds_Big_2011_Surge_in_Enterprise_Mobile_Apps?source=CIONLE_nlt_enterprise_2011-01-19
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A study found that in November 2010, the number of visitors to web-based email sites declined six percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent.
http://www.comscore.com/Press_Events/Press_Releases/2011/1/Web-based_Email_Shows_Signs_of_Decline_in_the_U.S._While_Mobile_Email_Usage_on_the_Rise
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China's wireless subscriber base swelled to 841.94 million in December, the country's top three operators reported.
http://wirelessweek.com/News/2011/01/Carriers-Subs-Reach-842M-China-Mobile/
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In 2009 the market for mobile medical apps was worth about $41 million, or about 1.5 percent of the total mobile app market. Research firm Kalorama estimates that sales from mobile medical apps in 2010 total about $84.1 million.
Also read Kevin's Field Mobility News Weekly
Also read Kevin’s Mobile Retailing News Weekly
Also read Kevin’s Mobile Money News Weekly
Forty-four percent of 250 IT managers surveyed plan to roll out five to 19 mobile apps for enterprise users this year. One in five have their sights on 20 or more. The main driver behind the mobile expansion is cost savings: 63 percent of the sample picked cost savings as one of the influences in choosing new apps.
http://www.cio.com/article/654467/Survey_Finds_Big_2011_Surge_in_Enterprise_Mobile_Apps?source=CIONLE_nlt_enterprise_2011-01-19
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A study found that in November 2010, the number of visitors to web-based email sites declined six percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent.
http://www.comscore.com/Press_Events/Press_Releases/2011/1/Web-based_Email_Shows_Signs_of_Decline_in_the_U.S._While_Mobile_Email_Usage_on_the_Rise
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China's wireless subscriber base swelled to 841.94 million in December, the country's top three operators reported.
http://wirelessweek.com/News/2011/01/Carriers-Subs-Reach-842M-China-Mobile/
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In 2009 the market for mobile medical apps was worth about $41 million, or about 1.5 percent of the total mobile app market. Research firm Kalorama estimates that sales from mobile medical apps in 2010 total about $84.1 million.
Mobile Expert Interview Series: Webalo's Peter Price
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| Webalo Co-Founder Peter Price |
Note: These are not Peter's exact words, rather my notes from the interview.
Kevin: What mobile device(s) do you carry?
Peter: BlackBerry Bold, iPad and MacBook.
Kevin: What are some of your favorite mobile applications?
Peter: I must say our own Webalo application. I practically run the business from my BlackBerry. Any kind of travel related applications. My family really likes the HeyTell mobile application. It turns your smartphone into a walkie talkie, push to talk kind of device.
Kevin: Do you use mobile devices to purchase things?
Peter: Absolutely. My iPad is my ordering device. I buy all kinds of things online using mobile devices - tickets, books, reservations of all kinds. I think the iPad will really drive online purchases because it is so convenient.
Special Report: Advice from Mobile Experts
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| Mobility Experts |
• Make sure the users get to provide feedback and direction. Make sure the mobile users will use it. Make sure the mobile application actually supports the work and the way the work is done in the field.
• Think bigger. Mobility is not a nice to have or a fad. It is here to stay. It will be here for the rest of your career. It is now a core component of your IT environment.
• Plan on supporting your employees' personal devices. Have a strategy for supporting personal mobile devices, and develop policies for managing and supporting them.
Kevin’s Mobile Money News Weekly – Week of January 24, 2011
Kevin’s Mobile Money News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week. I am specifically targeting market size and market trend information.
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IMPORTANT! In the January 27 webinar, Implementing SAP Enterprise Mobility in Fortune 500 Companies-Ten Lessons Learned, Smartsoft Mobile will share the top ten lessons learned from implementing SAP enterprise mobility solutions in Fortune 500 Companies. If you are a systems integrator or an end user, you will value from learning what works and what doesn't work in deploying mobility solutions. This webinar will also include an overview of the enterprise mobility industry in 2011 by SAP Mentor Kevin Benedict.
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More PayPal customers are using its payment service from their mobile phones. eBay’s payments unit in 2010 nearly tripled its eBay Mobile gross merchandise volume to $2 billion from the previous year, driven by strong holiday shopping.
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AT&T aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business to business campaign that combines sight, sound and motion on Apple's iAd platform.
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Apple plans to introduce services that would let customers use its iPhone and iPad computer to make purchases using NFC, said Richard Doherty, director of consulting firm Envisioneering Group.
Kevin’s Mobile Retailing News Weekly – Week of January 24, 2011
Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.
IMPORTANT! In the January 27 webinar, Implementing SAP Enterprise Mobility in Fortune 500 Companies-Ten Lessons Learned, Smartsoft Mobile will share the top ten lessons learned from implementing SAP enterprise mobility solutions in Fortune 500 Companies. If you are a systems integrator or an end user, you will value from learning what works and what doesn't work in deploying mobility solutions. This webinar will also include an overview of the enterprise mobility industry in 2011 by SAP Mentor Kevin Benedict.
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When Google releases year-end and fourth quarter earnings this week, it will report a 20.2 percent lift in search ad revenue to $25.4 billion compared with the prior year. Revenue from display advertising will rise by an estimated 61 percent for the year.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143255
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The number of mobile phone ad impressions in the United Arab Emirates has surged by more than 50 percent, as the devices become the medium of choice for consumers accessing the Internet. The Nielsen Global Online Survey has found that 43 percent of Middle East consumers plan to use a mobile phone to access the Internet over the coming year.
http://www.arabianbusiness.com/mideast-mobile-phone-advertising-surges-by-more-than-50--375308.html
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Facebook is on track to generate more than $2 billion in ad revenues in 2010, far surpassing earlier estimates of $1 billion, and will likely skyrocket past that figure in 2011, as more marketers shift budgets from TV, radio, and print to the social realm.
IMPORTANT! In the January 27 webinar, Implementing SAP Enterprise Mobility in Fortune 500 Companies-Ten Lessons Learned, Smartsoft Mobile will share the top ten lessons learned from implementing SAP enterprise mobility solutions in Fortune 500 Companies. If you are a systems integrator or an end user, you will value from learning what works and what doesn't work in deploying mobility solutions. This webinar will also include an overview of the enterprise mobility industry in 2011 by SAP Mentor Kevin Benedict.
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When Google releases year-end and fourth quarter earnings this week, it will report a 20.2 percent lift in search ad revenue to $25.4 billion compared with the prior year. Revenue from display advertising will rise by an estimated 61 percent for the year.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143255
********
The number of mobile phone ad impressions in the United Arab Emirates has surged by more than 50 percent, as the devices become the medium of choice for consumers accessing the Internet. The Nielsen Global Online Survey has found that 43 percent of Middle East consumers plan to use a mobile phone to access the Internet over the coming year.
http://www.arabianbusiness.com/mideast-mobile-phone-advertising-surges-by-more-than-50--375308.html
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Facebook is on track to generate more than $2 billion in ad revenues in 2010, far surpassing earlier estimates of $1 billion, and will likely skyrocket past that figure in 2011, as more marketers shift budgets from TV, radio, and print to the social realm.
Wireless M2M Growth Projections
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| M2M Industry Segments |
Looking even further ahead the projected growth of M2M will hit 2.1 billion by 2020, and about 1 billion will come from utility companies, says Tracy Ford with RCR Wireless News. Utility companies are jumping on the concept of M2M technology to efficiently monitor and regulate services to clients.
“With many leading wireless service providers and utility companies looking to profit from the M2M opportunity and the growing support from US federal and state governments, M2M applications in smart grids have tremendous potential for growth. The smart grid is expected to provide a major boost to the M2M industry in the next few years.” GlobalData
Enterprise Mobility 2011: An Analysis
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| Kevin Benedict's Perspective on Enterprise Mobility 2011 |
1) The mobility platform conversation is right. The right topics are being discussed in the community. The right problems are being solved. The right kinds of technologies are being debated. I have faith that the free market, competition and funding is available to deliver mobile platform improvements going forward. I saw that Insight Ventures just put $19.1 million into mobile platform start-up Kony Solutions last week (read more). The market finally appreciates the need for mobile platforms. This is good for all of us.
2) Mobile application design, development and deployment systems are adequate for massive and disruptive adoption. Apple's App Store celebrated their 10 billionth download last week. Here is an excerpt from InformationWeek - The statistics for Apple's App Store are staggering. Apple claims that there are 160 million users of iOS devices. That means the average customer has downloaded about 62 applications. At the current rate, iOS users are downloading 206 apps every second, 12,360 per minute, 741,600 per hour, and 17.8 million apps per day. We have great success models that are proven for marketing, selling and delivering mobile solutions. These processes and solutions remove some of the biggest inefficiencies the enterprise mobility market has suffered from over the past decade.
3) Funding sources are interested and eager to invest in mobility and social media. I have been reading a lot lately about the large amount of investments VCs and others are making in social media, and we all know that social media is benefiting from and growing in parallel to mobility. These investments foretell many new innovations and new resources for us all.
4) Mobility experts and enterprises have accepted that companies must support all the major mobile devices and operating systems, and even their employees' personal smartphones and tablets. This means having a good mobility platform and an MDM (mobile device management) solution in place are critical. I remember a few years back when Sybase could barely sell Afaria because companies did not feel they needed MDM, but today it is mission critical. This trend also makes Terry Stepien (president of Sybase/iAnywhere) and John Chen, president of Sybase look like geniuses for recognizing the value of mobile platforms and MDM early on.
5) Once a good mobile platform and an MDM are in place in the enterprise, the focus for mobility will change to the individual. The individual position or role will need specific tools, mobile apps, access to backoffice systems and data to fulfill their specific roles and responsibilities. The user becomes the center of the mobility universe and the ROI becomes role based. How can this position or role best optimize their performance using mobile solutions? What do they need? IMPORTANT! This is the area where third party mobility vendors can really add value to the SAP or other ERP ecosystems.
6) Integrating location-based services (LBS) with everything. In addition to marketing and retailing, any work that is performed in remote locations, on routes, involves delivering products or services to customers, or in mobile environments will benefit from LBS. LBS is an area that will become more and more important to companies. Geospatial information systems (GIS) and LBS provide valuable views and perspectives that are very difficult to achieve without.
7) There is a deserved emphasis by SAP and others on mobile business intelligence (BI). The use of in memory computing for near real time business intelligence that can be shared with mobile devices in mobile environments can be revolutionary. Combine a user centric mobile application approach with mobile BI and LBS, and I can image amazing productivity gains. I am very excited to see the innovations that will be forthcoming from this area.
8) Context aware mobile solutions are only starting to be thought through but promise incredible productivity gains. Imagine that your mobile application recognizes, based on your calendar and location, that you will be visiting a customer. As a result of this recognition, the mobile application queries back office BI, CRM and other systems to provide you with a complete and updated profile of the customer. All of this is done automatically because your mobile application understands the "context" of your actions and movements.
9) Mobile money, mobile payments, mobile banking and more. I have already stopped carrying family photos in my wallet. Why would I carry them when I have 1,400 family photos on my iPhone? Why would I carry a Starbuck's card, when I can pay for my Mocha at Starbucks with my iPhone? The same holds true for nearly all other purchases. Yes, there are many security issues and privacy concerns that need to be resolved, but that is why we surround ourselves with smart people. I have faith that these issues will be worked out. Once they are worked out satisfactorily, I can imagine all kinds of mobile applications will benefit from the ability to manage business transactions on them.
10) One of the hardest tasks of business owners, supervisors and managers is to remotely manage work and workers. Holding staff accountable and compliant to safety regulations, government regulations, legal requirements, customer SLAs (service level agreements), quality work, best practices and company policies is a huge challenge. I believe there is an entire new category of mobile applications, workflows and media that can contribute to solving this challenge.
Notice of Whitepapers:
- The Business Benefits of Mobile Adoption with SAP Systems
- ClickSoftware Mobility Suite and Sybase Mobility Solution
- Networked Field Services
- Mobile, The Next Big Thing for Business
Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro
Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.
Webinar - Advice from Mobile Experts - Tuesday January 25th
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| Kevin Benedict's Holy Grail of Enterprise Mobility, or Not |
I am presenting a report on the advice 17 mobile experts have given me in a webinar on Tuesday, January 25 at 2:00 pm EST, and on Thursday, January 27 at 11:00 am EST. Although, perhaps not thee holy grail of enterprise mobility, I hope it will be useful. I will be presenting the report and then handing it over to the Smartsoft Mobile team to share Implementing SAP Enterprise Mobility in Fortune 500 Companies - 10 Lessons Learned. You are invited to join the webinar by registering here.
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Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.
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