Tuesday, January 25, 2011

Kevin’s Mobile Retailing News Weekly – Week of January 24, 2011

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

IMPORTANT! In the January 27 webinar, Implementing SAP Enterprise Mobility in Fortune 500 Companies-Ten Lessons Learned, Smartsoft Mobile will share the top ten lessons learned from implementing SAP enterprise mobility solutions in Fortune 500 Companies. If you are a systems integrator or an end user, you will value from learning what works and what doesn't work in deploying mobility solutions. This webinar will also include an overview of the enterprise mobility industry in 2011 by SAP Mentor Kevin Benedict.


When Google releases year-end and fourth quarter earnings this week, it will report a 20.2 percent lift in search ad revenue to $25.4 billion compared with the prior year. Revenue from display advertising will rise by an estimated 61 percent for the year.



The number of mobile phone ad impressions in the United Arab Emirates has surged by more than 50 percent, as the devices become the medium of choice for consumers accessing the Internet. The Nielsen Global Online Survey has found that 43 percent of Middle East consumers plan to use a mobile phone to access the Internet over the coming year.



Facebook is on track to generate more than $2 billion in ad revenues in 2010, far surpassing earlier estimates of $1 billion, and will likely skyrocket past that figure in 2011, as more marketers shift budgets from TV, radio, and print to the social realm.



The Global Markets Research Division from Deustche Bank published a report detailing a projected 11 percent increase in mobile advertising expenditure for 2011, a decrease of 3 percent from the 14 percent increase in mobile ad spending in 2010. The report was based on a survey of 31 major media buyers representing $5 billion in online ad spending.



Usablenet is an m-commerce provider with a really, really serious portfolio of happy clients. Within the last year it has created successful mobile properties for some serious retailers, including M&S and Chico’s. Now it has announced that PayPal’s Mobile Express Checkout will be integrated into its offering.



For retailers, both online and offline, that are still skeptical about mobility, 2011 may be a good year to take the plunge. That's because according to a survey conducted by SapientNitro, consumer habits finally caught up in a big way with expectations and hype last year.


eBay is out with its latest earnings report, and with it, some intriguing numbers about just how big of a role mobile commerce is starting to play in its business. eBay says that “nearly $2 billion” of its $53 billion in merchandise transactions took place via mobile phone.



Mobile advertising will finally start to become a material portion of the UK’s digital media market in 2011, according to forecasts by Enders Analysis, as smartphones become more popular.



Groupon announced recently that a recent Groupon for a fast food restaurant in Hong Kong helped sell over 70,000 hamburgers in less than 72 hours — 40,000 of which were sold in the first 24 hours following the initial offer.



Smartsoft Mobile empowers some of the world’s largest multi-national organizations to extend and improve business processes by providing mobile solutions to their employees and customers. Smartsoft has more than 700 experienced ERP/mobile consultants with over 5,000 man years of experience helping 400,000 plus mobile users achieve their business goals with powerful mobile B2B and B2C applications, designed and developed specifically for today’s popular consumer and industrial grade mobile devices. For more information please visit, http://www.smartsoftmobile.com/.  This newsletter is sponsored in part by Smartsoft Mobile Solutions.


In 2008 there were approximately 150,000 mobile ready websites. In just two years that number has risen to over three million. That growth, some say, is faster than the growth of desktop Internet over a similar period. Forty percent of the world’s top 1,000 websites now have a mobile version.



eMarketer predicts that social network advertising will account for nearly 11 percent of all online ad spending in the United States by the end of this year. According to the research firm, US marketers will spend a little over $3 billion to advertise on social networking sites this year, up 55 percent from the $1.99 billion advertisers devoted to social networks in 2010.



Predictions for mobile advertising indicate that relevance will drive the mobile based services. Location-based services, augmented reality, mobile internet, mobile TV and social media will be utilized to turn an “ad” into a personalized brand experience.



The new Verizon iPhone may have a huge impact on the mobile advertising market. While Verizon already carries a number of smartphones, Apple's device enjoys a significant brand following that other phone manufacturers have yet to achieve.



U.K. spending on mobile phone advertising is likely to grow from 46 million pounds ($71 million) in 2009 to 419 million pounds by 2015, boosted by the increasing popularity of smartphones, according to Enders Analysis, the Financial Times reported.



Kevin Benedict, SAP Mentor, SAP Top Contributor, mobile industry analyst and experienced mobile industry executive, offers both one and two day onsite workshops designed to educate and inform executives and management teams on enterprise mobility and mobile strategies for businesses. This workshop is designed to provide a complete overview of enterprise mobility and what it means to the business. The workshop is customized based upon the needs of participants. For more details, visit http://mobileenterprisestrategies.blogspot.com/p/workshops.html.

Recent Articles by Kevin Benedict

Wireless M2M Growth Projections
Enterprise Mobility 2011: An Analysis
Webinar - Advice from Mobile Experts
Special Report: The Mobile Devices that Mobile Experts Use
Mobile Expert Interview Series: Sybase's Eric Lai
Announcing Field Mobility News Weekly
SAP, Pacific Gas and Electric and ClickSoftware


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

Also available are:

Kevin’s Mobility News Weekly
Kevin’s Mobile Money News Weekly
Kevin’s M2M News Weekly


I have added a feature to my blog site that supports email subscriptions. You can now receive all blog articles directly via email. If you are interested, click here.

Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin: http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.