Napoleon, True Competition and Pandemics

Napoleon
In 1809, a British military expedition of 40,000 soldiers was sent to Walcheren in the Netherlands to defeat Napoleon’s troops.  After a few light skirmishes, the French army evacuated and left the British occupiers to themselves.  After a few weeks the British began to get sick with “Walcheren Fever.” Soon over 4,000 British soldiers were dead and 12,000 were too sick to continue.  The competition for Walcheren was less about the French army and more about the fever.

On June 24, 1812 Napoleon’s French army of 685,000 soldiers invaded Russia.  Over the next six months the French army won a long series of bloody battles.  Although winning nearly all the battles the French army still found itself in deep trouble.  The cold and wet of autumn and winter destroyed them.  They were forced to retreat back to France with only 27,000 out of the original 685,000 soldiers left.  Historians say that Napoleon didn’t lose to the Russian generals, rather to the weather.  

Napoleon mistakenly thought Russian army was the true competition. Today, during the Covid-19 pandemic, businesses must also understand the true nature and source of their competition.  Recognizing that the pandemic, pandemic related economic impact, and the pandemic inspired behavioral changes of consumers are the sources of our competition today is critical for us to respond appropriately.  

If the pandemic and its impact on customers is the true competition of 2020, how might your company’s business plan need adjusting?  

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Kevin Benedict
Partner | Futurist | Leadership Strategies at TCS
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Covid-19, Demographics, Risk Analysis and Mobile Apps

Finally, it seems we have accumulated enough data from Covid-19 cases to focus in on how we can properly and strictly protect our vulnerable populations and reopen our economies.  We know that if a person has underlying health problems* they have a far higher risk so need additional protections.  We know that people over 65 years old and people living in long-term care facilities are more at risk.  In fact, the most recent update from Idaho's Covid-19 statistics show 58 of the 60 reported deaths occurring in individuals 60 or older.  If a person does not fit any of these three high risk categories, then their risk of getting seriously ill from Covid-19 is small.  This data seems to suggest that giving different guidance to different segments of our population may have merit.

A Pandemic Inspired Tsunami of Channel Switching

In Boise, Idaho our local downtown retail chocolate shop, “The Chocolate Bar” transitioned into a chocolate factory and direct delivery service seemingly overnight as a result of the COVID-19 pandemic.  We have also seen other stores quickly reacting.  Costco now limits the number of shoppers inside their stores, while dramatically ramping up online ordering with home deliveries.  Whole Foods is now providing three ways of shopping locally: in-store shopping, online ordering with drive through pick-up and online ordering with home delivery.  All of these new and expanded options represent fast transitions to new or additional sales channels.

Fast transitions, or what military strategists often refer to as “fast transients,” are the ability to quickly transition from one position to another.  Today we are seeing examples of fast transitioning across many different areas including retail stores, restaurants and businesses as they attempt to meet their customers where they are.  In a recent interview my colleague, Rich Sherman, Senior Fellow, Supply Chain Centre of Excellence at Tata Consultancy Services called this, “Channel Switching.”

Ahead of the Curve - Pandemic Responses and Business

“Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be a more productive than energy devoted to patching leaks." ~ Warren Buffet

Ever since the pandemic has taken over and dominated our lives, everyone seems to be talking and writing about “curves.” Not just the shape of the curve, although important in the context of flattening, but also getting ahead of it.  Here are three recent headlines that demonstrate my point, “Was Your State Ahead of the Coronavirus Curve?”, “Getting Ahead of the Curve — in Hopes of Flattening the Curve”, and “How Did Germany Get Ahead of the Curve?”

What does ahead of the curve even mean? I did some research.  It means, “When one is more advanced than others, or ahead of current thinking or practices.”  More research into the origins of the phrase led me to the classic Bell Curve model used to visualize data showing low, average, and above average performances.  If you are “ahead of the curve” you are on the right side of the bell shape and above average in whatever was measured.
Inside the Curve

“Getting inside the Curve”, is another phrase often used by military strategist.  Getting inside the curve refers to a fighter pilot being able to maneuver into an advantageous position by getting inside the turning radius of an opposing aircraft.  A more expansive meaning is used in maneuver strategies and refers to thinking ahead of an opponent and acting in a way that gives you an advantage.

Business-as-a-Service a Resilient Response to Pandemics

Ecosystem Platforms
I have spent nearly 30 years in and around Silicon Valley.  I have worked for small start-ups, medium sized and large established technology and services companies.  Looking back over my high-tech career and the careers of my peers, it seems our skills and expertise overall have easily transferred across different companies, roles, industries, technologies and solution categories.  For the most part, at least in the high-tech industry, business is business.

At the highest level all businesses have similar processes.  They need products and services to sell, customer acquisition processes, customer success processes, front and back-office systems and operations to keep track of everything.  All of these processes and systems must have experienced experts supporting them.  

Over the course of my career I have spoken with dozens of venture capitalists and angel investors.  In no case did these investors express an interest in spending money on the basic business processes listed above.  They wanted to invest in unique and clever products and services that are in demand and generate profits.  All the rest of the business is simply noise to many of them.

Using Data and Deming in a Pandemic

Throughout history military leaders have wrestled with the “fog of war" - the desperation of not knowing critical information.  Information as basic as where are my forces and where are the forces of my opponents?  We face similar information needs today in our battle against the COVID-19 coronavirus.

“The ultimate purpose of data is to provide a basis for action or a recommendation for action,” wrote the revered quality improvement consultant W. Edwards Deming.  Today, in our battle against the COVID-19 virus, we are struggling to make informed decisions because of our own lack of data.  The absence of information both paralyzes decision-making and forces us to expend enormous amounts of time and energy defending against all kinds of scenarios that may not in fact be relevant.  We just don’t know.  Think about a scenario of being lost in a dark forest at night with all kinds of strange sounds and dangerous predators lurking about. How would you defend yourself? Which way would you turn? It would be difficult in the best of times, but the absence of data can make it even more excruciating!  We are struggling with this today.

Today the fog of war can largely be lifted with the combination of software systems, mobile phones, sensors and analytics.  With COVID-19, however, we have the necessary and important consideration of how to protect personal privacy.

Another relevant Deming adage, “The biggest problems are where people don’t realize they have one in the first place.” Not knowing the status of COVID-19 in our communities is a big problem.  In order to move forward and open the economy again we need to understand precisely our COVID-19 exposure and status.  We must quickly remove the blind spots by collecting as much data as possible, while at the same time protecting as much of our privacy as possible.

I look forward to quickly reaching a point where we replace conjecture with good data.  Removing the blind spots is our next best step for our physical, mental and financial health.

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Kevin Benedict
Partner | Futurist | Leadership Strategies at TCS
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Protecting Our Global Economic Network from Pandemics

The word pandemic comes from the Greek words “all” and “people.”  It is a fitting title given to the COVID-19 disease that crosses all people groups, economies and continents without respect to ethnicity or status.  It has a way of pulling back the curtains and showing us what makes the world run.

Pandemics travel on our community’s economic and transportation networks. Because pandemics are international travelers, they disrupt our global economic networks, which are the sources of much of our economic prosperity today.  

Post-Pandemic Risk Strategies for Supply Chain and Procurement Leaders

In this interview supply chain risk management expert Joe Carson shares strategies for addressing the Covid-19 pandemic and preparing for the next one.



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Kevin Benedict
Partner | Futurist | Leadership Strategies at TCS
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Six Degrees to Contagion - Lessons from the Covid-19 Pandemic

Small World Networks
Seventeen years ago, in 2003, Professor Duncan J Watts, published a book titled, “Six Degrees, The Science of a Connected Age.”  In it he wrote the following warning, “In a world spanned by only six degrees, what goes around comes around faster than you think. So just because something seems far away, and just because it happens in a language you don't understand, doesn't make it irrelevant.” Six degrees of separation is the idea that all people in the world on average are only six or fewer social connections away from each other.  It has been proven time after time to be true as the famous Six Degrees of Kevin Bacon game has demonstrated and the study of the small world networks phenomena.  What this means is you are only six or fewer social connections away from a person living in Wuhan, China where the Covid-19 coronavirus outbreak first emerged.  

More thoughts from Professor Watts, “When it comes to epidemics…we are all connected by short chains of influence. It doesn't matter if you know about them, and it doesn't matter if you care, they will have their effect anyway. To misunderstand this is to misunderstand the first great lesson of the connected age: we may all have our own burdens, but like it or not, we must bear each other's burdens as well.” All of us are in this global community.  We all share earth, and we are only six or fewer social connections from someone who is infected by the Covid-19 coronavirus.  We might feel we are great distances away from an epicenter, but we are really only a relationship or a handshake away.

State and Local Supply Chains Challenged by the Pandemic

In this episode, I get to interview Brian Utley, CEO and Founder of Periscope Holdings, about the unique challenges government supply chains, especially state, city and local are having during the COVID-19 pandemics.  Brian shares how government-centric supply chain ecosystems are working together to solve these issues and to develop new strategies.



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Kevin Benedict
Partner | Futurist | Leadership Strategies at TCS
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Pandemic Resilience is Knowing When to Quit

Thomas Edison
“Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be a more productive than energy devoted to patching leaks." ~ Warren Buffet
Resilience is the ability to recover quickly from difficulties.  It doesn’t, however, require you to return to a previous state.  Often the fastest way to recover is to quit and start again.  Think of a jeep climbing a steep muddy hillside.  Mid-way up the hill, tires spinning it comes to a stop.  In this situation your choice is often limited to staying in the same spot spinning your wheels or quitting and trying again.  Life often provides us with similar choices, and the COVID-19 pandemic will force many businesses to face this decision.  

Let’s talk about the role quitting plays in resilience.  As a youth I was taught that with enough hard work, belief and long hours anything could be accomplished.  Now as a veteran high-tech executive with thirty plus years of experience I no longer hold that maxim to be true.  Some businesses are just bad ideas.  Some good ideas are before their time.  Sometimes people in leadership positions shouldn’t be.  Some ideas just run out of money before they get to market.  Some good ideas just can’t rise above the noise and fade off into oblivion.  Sometimes pandemics happen.

Ecosystem Commerce and Pandemic Supply Chains - Interview with TCS Expert Rich Sherman

In this episode, I interview Rich Sherman, Senior Fellow at the Supply Chain Centre of Excellence at TCS.  He shares his insights on the impact the COVID-19 pandemic is having on global supply chains and what can be done in the future to make them more resilient, adaptable and redundant.

 



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Kevin Benedict
Partner | Futurist | Leadership Strategies at TCS
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

The Steps Required to Stop and or Live with the Pandemic

Common Good
We have all learned a great deal about living with and fighting the COVID-19 pandemic.  Not everything for sure, but enough to start sketching a plan for the guaranteed next one.  We don't ever want to be in a situation again where we must decide between our lives or a functioning economy.  We also recognize that both COVID-19 and poverty have their own associated health risks, so let's try to balance both concerns.

A working plan seems to be emerging from the fog of war.  It isn't fun.  It requires isolating those that feel sick, those that test positive, and those that are in contact with those that test positive.

This plan is also written without due consideration for individual liberties.  It is simply a list of what works to stop the virus from spreading, while keeping the economy functioning long enough for effective treatments and vaccines to be developed and "herd immunity" achieved.  An implementation of this plan, however, would need to balance the concerns for individual liberties against the common good. 

This plan is not original.  It is the aggregate of what has already been widely reported and argued to be working.  I have simply collected them in this living document and will continue to add, subtract and edit as we gain better insights.

Pre-Pandemic Assumptions and Presumptions

Over the last 3 years my wife and I have become avid backpackers with many adventures under our belt.  One of the biggest surprises I learned during my time in the wilderness was how often I make wrong assumptions.

It was mid-July and the lake we were backpacking to was still frozen over and the trail was covered in deep snow.  I had assumed warm mid-July weather would have cleared the trails.  Another time after fishing in a high mountain lake, I looked at the map and saw the trail passed directly above our location.  After over an hour looking for the trail we realized it didn't exist.  My assumptions that maps are updated regularly and accurately reflect the reality on the ground were wrong.  I can't tell you how many times I have learned that the obvious shortcut doesn't save you time.

We all make assumptions.  We assume something is true or certain to happen, without proof.  We also make presumptions.  We presume ideas are true, and then use them as the basis for other ideas until we have built ourselves a house of cards that is one fact away from collapsing.  As we ponder our changed mid-pandemic world from our home offices with our dogs and kids under our desk, it is a good time to reflect on the assumptions and presumptions that got us into this predicament.  

I think we presumed the biggest dangers in flying were potential terrorist attacks or equipment failure.  I think we assumed our doctors had the answers to whatever illness we picked up.  I think we presumed that since all companies seemed to be developing long and lean supply chains that they must be resilient, redundant and reliable.  I think we presumed that an illness in China was a Chinese problem.  I think we assumed that the local hospital could just order and quickly receive any supplies or equipment they needed.  I think we assumed that our economy would always be there in the morning.  I think we assumed toilet paper would always be available. I think we assumed our leaders had a plan.

As our anxiety evolves into acceptance of our mid-pandemic situation, perhaps it is a good time to re-evaluate the assumptions and presumptions we all have about the world around us.  What I have learned in this past month is we have far less control over our world and destiny than might have been presumed.

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Kevin Benedict
Partner | Futurist | Leadership Strategies at TCS
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Flattening the Curve of a Risky Future

Today, in the midst of round one of the COVID-19 pandemic, I received an email from Delta Airlines sharing their efforts to make travel safe and normal. What will normal be post-pandemic?  Will society be comfortable going right back to flying all over the world again?  The thought of spending time in crowded airports, attending conferences with tens of thousands of people in one room, sitting in tightly packed business meetings and sitting elbow to elbow with coughing strangers on planes fills me with anxiety.  I don't think I am the same person that I once was.  I suspect most of us aren't.

As the pandemic and resulting economic anxieties extend further into the calendar and deeper into our mutual psyches, our habits will be altered - some temporarily, others permanent.  Just as our grandparents (and great-grandparents) before them developed a propensity to save and to be financially conservative as a result of experiencing the Great Depression during their formative years, we also will be known for the changes about to take place in us.  This pandemic will alter the curve of our future.

We have now all borne witness to the results of our societal decisions or lack thereof, and experienced the consequences.  I am reminded of a popular Greek myth of Daedalus and his son Icarus.  They were imprisoned in a tower by the King of Crete.  Being a great craftsman, Daedalus devised two pairs of wings using wooden frames, wax and feathers to escape and fly away.  Daedalus warned his son Icarus that flying too near the sun would cause the wax to melt and the wings would fail.  Icarus jumped from the tower, escaped and his wings allowed him to soar high over the ocean.  

It was not long, however, before Icarus forgot all about his father's warnings.  Soon he was flying higher and higher.  The warm sun quickly melted the wax, the feathers came loose and Icarus plunged to his death in the sea.  I think today we may have flown too close to the sun.

In 2015, Bill Gates, gave a Ted Talk titled "The Next Outbreak? We're Not Ready."  It accurately described what would happen if a pandemic similar to COVID-19 occurred.  He precisely warned of the impact and what the world needed to do to prepare for it.  Bill Gates was our Daedalus, and like Icarus we were captivated by the joys and excitement of flying high and far.  The question for us all now is - what next?  What will we do differently?  How will our future be reshaped?

After taking some time for lamenting and learning, we must go forward into the future wiser.  My friend and supply chain risk expert Joe Carson, who I recently interviewed in this blog post titled, A Mid-Pandemic Interview with Supply Chain Risk Expert Joe Carson, often encourages organizations to develop a "Risk Culture."  A culture of studying risk, identifying risk, understanding risk, planning for risk, and factoring in the cost of risk mitigation. 

The lasting impression we all may be left with post-pandemic is that risk is not just a hypothetical, but real.

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Kevin Benedict
Partner | Futurist | Leadership Strategies at TCS
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

A Faustian Bargain Involving Privacy, Pandemic and a Functioning Economy

Will the price of controlling current and future pandemics be our privacy?  Will societies, at some point, be willing to strike a Faustian Bargain and give up their privacy in return for a functioning economy?  A Faustian Bargain is described by the encyclopedia Britannica as a "pact whereby a person trades something of supreme moral or spiritual importance for some material benefit, such as knowledge, power, or riches."  Some countries have already made that bargain, and as the COVID-19 pandemic drags on, more societies will be forced to confront this decision.  

In the case of the COVID-19 pandemic, privacy looks to be one of the values required in the Faustian Bargain to keep an economy functioning.  The other option is to offer up life itself - a serious topic for another time.

South Korea, widely praised for their fast and efficient COVID-19 response and control, passed legislation in 2015 after a deadly MERS outbreak that gave government authority to collect mobile phone, credit card and other data from those who test positive to an infectious diseases.  They have now added a central tracking app called Corona 100m.  This mobile app publicly informs citizens of known cases within 100 meters of their current location.  Both of these examples are the result of a 2015 Faustian Bargain South Koreans made between privacy and pandemic control.

In China they are using mobile apps connected to government servers and tracking systems to dictate whether a person should be quarantined, allowed to ride subways, visit and shop at malls, work and be present in other public spaces.  A green badge on a mobile phone means the owner is symptom free, yellow means the person has had contact with an infected person and hasn't finished the quarantine period, and a red badge means the owner is confirmed to be infected, or has a fever or other symptoms and is awaiting a diagnosis.  Privacy advocates are quick to point out these mobile apps can be used by police, government agencies and other intelligence services for other forms of automated social control as well.

Raina MacIntyre, Emerging Infectious Disease scholar at the University of New South Wales lists the three actions societies must quickly employ to control a pandemic: instantly scale testing and diagnostic capacity, isolate those found to be positive, and track all of their contacts (and test/isolate).  This is a nearly impossible job to do during a rapidly expanding pandemic if you are using paper, pencil and other manual processes.

Smartphones with their mobile networks, apps, GPS, WiFi and bluetooth radios and other powerful utilities are amazingly powerful computers that can collect and spinoff all kinds of very useful data for those fighting and managing disease.  Many countries and people, however, are still not willing to make the Faustian Bargain between privacy, pandemic and a functioning economy. Perhaps we will someday find out if the saying, "Everything is for sale if the price is right," is a true maxim.

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Kevin Benedict
Partner | Futurist | Leadership Strategies at TCS
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Leadership and Mental Biases in a Pandemic

The global magazine, Foreign Policy, has compiled a list of things that kill more people than sharks - trampolines, roller coasters, vending machines and furniture/TVs:  In fact more than 26 people die every year after being crushed by furniture/TVs, and only an average of six people die each year from shark attacks.  With these numbers there should be an entire week dedicated to furniture/TV attacks on Discovery Channel.

Humans are not very good at analyzing risk.  We are all afraid of sharks, but never give our furniture a second look.  We all come with biases, prejudices, paradigms, different education levels and viewpoints that influence and filter the way we think.  This is all before we consider normalcy bias.  Here is what Wikipedia says about normalcy bias, "It is a tendency for people to believe that things will function in the future the way they normally have functioned in the past, and therefore we underestimate both the likelihood of a disaster and its possible effects."  It's reported that 70% of people display normalcy bias during disasters.  It's what makes people reach for their laptops and suitcases when they exit a plane during a serious emergency.

Paying the Piper In the Midst of a Pandemic

In the German folk tale, The Pied Piper of Hamelin, the leadership of a small village made a verbal contract with a mysterious flute-playing exterminator to rid the village of rats.  Once the rats were successfully removed, the village leaders refused to pay.  They came to regret that. From this old tale came the saying, "pay the piper" which acts as a warning.  It means you better pay the true cost, or something sinister will happen.

In the Pied Piper of Hamelin tale the village lost their youngest generation, in the current COVID-19 scenario, it is our oldest generation most at risk.  The question to ask ourselves today is have we stopped paying the piper?  Have we lost our fear of existential risks.  Have we as a society come to believe we no longer must pay the cost of risk prevention?  Have we come to value short-term profits over safety and the lives of our most vulnerable?

Our lack of fear is a new thing.  Throughout history humans have been very fearful for good reasons.   Life was mostly short, exhausting, violent and full of suffering.  For example in 17th-century England life expectancy was only 35-years old.  In the early Colony of Virginia it was only 25-years old.  Out of the 270 men on five ships in Magellan's fleet, only 19 survived the voyage.  Yet today we seem to believe that we are safe, in control and there is no longer the need to pay the piper.

In March of 2020 the markets crashed.  Why? Investors never anticipated existential risks like COVID-19, although there have been 8 pandemic's in the past 70 years.  Investors never built the risk of a global pandemic into their financial models — and when the risk of COVID-19 had to be priced into their models in February and March of 2020, our global markets collapsed.

The United States' entire defense budget for 2020 is $738 billion. Yet in comparison we now find ourselves pumping a massive $2.2 trillion into the US economy in response to the COVID-19 pandemic.  We are now paying the piper, but on his terms.

I hope we learn from this.  I hope we decide to pay the piper in the future.  I hope in years to come we invest in finding and stopping pandemics early, creating vaccines and the means to produce them, have teams of experts trained to lead fights against pandemics, establish a reserve of life support systems to respond to outbreaks, and accumulate large stockpiles of protective equipment to enable our healthcare workers to provide the care we require.

Let's pay the piper.

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Kevin Benedict
Futurist/Founder
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

A Mid-Pandemic Interview with Supply Chain Risk Expert Joe Carson

The impact of the COVID-19 pandemic on the global supply chain has been in the headlines for weeks.  To further explore how the pandemic is impacting global supply chains and risk management strategies today and in the future I reached out to expert Joe Carson, CEO of Spend Strategies LLC, (former Chief Procurement Officer of both Micron Technologies and Lucent) for his insights.

What is the scope of the challenge procurement organizations are facing in high tech as a result of the COVID-19 pandemic?

The challenge of the COVID-19 pandemic is the unprecedented scope and scale of the impact zone. Past disruptions, such as factory fires, tsunami’s, earthquakes or even past pandemics, were relatively localized. A city, country or region of the world served as the epicenter. In those cases, supply chains could stand a chance of reacting by adjusting their supply chains to other suppliers or transportation lanes. In this case however, the problem is much more severe.

Speed, Accidents and Pandemics

The value of distance has been lost to speed.  Throughout history distance meant a level of security and safety.  Invading armies of marching foot soldiers could cover about 20 miles per day on Roman roads.  A thousand miles distance between a town and an invading army equated to at least 50 days of security and time for the townspeople to either prepare a defense or flee. Historically distance was not only a protection against invading armies, but pandemics, epidemics and plagues as well.  Some diseases started on one continent and took years to reach another.  Speed, however, has removed this protection.  It has made us all continuously contagious neighbors.

Today the world is divided into GPS coordinates surveyed by invisible drones and satellites.  These and other technologies support the ability to deliver people, cargo, munition and disease anywhere in the world within minutes or even seconds.  The value of distance has nearly disappeared.

Professor Paul Virilio, a sage futurist, wrote every innovation comes with  a guaranteed accident.  For example, you cannot create a Tesla without a Tesla crashing.  Innovations and accidents are inseparable.  You cannot have one without the other. The technologies that support globalization, global supply chains and air travel guarantee pandemics.  You cannot have one without the other.  The world has faced over 70 epidemics since 1957 and 8 pandemics.  That averages one or more every year.

The data tells us that epidemics and pandemics are now guaranteed and common.  We cannot move blindly forward in a global network of people, economies, supply chains and connected technologies without paying the piper.  We must set-up the processes, plans, and government and economic levers necessary to live and thrive under the continuous exposure of pandemics.  It is no longer acceptable to be surprised and unprepared.

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Kevin Benedict
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's 26 Strategies for Career Advancement - 2020 Edition

One of the most popular blog articles that I have ever written was on career advancement strategies.  One of the advantages of getting old is the ability to accumulate a lot of experiences and lessons.  Since the 2019 article seemed to be appreciated and useful, I have written a new edition for 2020 with eleven additional lessons learned.

My Strategies for Career Advancement:
  1. Be an Expert - Create opportunities to be recognized by your employer’s leadership team. Become an expert in your field. Experts get recognized for their contributions by their communities, industries and employers. Be the person that has read more books, studied more industry reports, attended more training classes and networked with more experts. Become THE expert.
  2. Know your trends - Know your industry's trends.  Know where your company fits in the industry, and where they rank against competition and why.  Know how the trends will impact your customers and prospects.  Talk about trends and their impact.
  3. Build a Network – As your network of contacts grows, so will your insights into more industries and businesses, trends, sales and career opportunities. Don’t be lazy and make excuses to not be on LinkedIn and other business oriented social media platforms. It’s important to your career. 
  4. Keep in touch - The crazy jock sitting in the cubicle next to you today, will run a company you want to work for in 25 years.  It is amazing how many kids I started my career working with who are now in senior executive roles.  Those friendships open many doors, so don't forget to invest in your friendships.

Culture and Humility as Competitive Advantages

In 2019, I interviewed over one hundred business leaders.  In the course of these interviews and follow up discussions I learned a great deal - some of which I want to share here.  I have seen workforces that are united with their leaders in a desire to change and improve.  I have seen organizations that bring in all new leadership eager for change, but watched them fail because of institutional resistance.  I have seen leaders and workforces passionate about winning, but without the humility to learn from their customers.  I have witnessed how difficult it is to change.

I have learned the human-work of solving problems, facing challenges and overcoming obstacles tends to share a common purpose: creating stable, secure and predictable environments. The tendency for most humans is that once we solve a challenge, we want to be done with it.  That propensity, however, does not fit with today’s reality of perpetual change.

Digital Transformation for the Greater Good

Adam Smith wrote about rational self-interest, which posits we work for the greater good when it benefits ourselves.  But what is the greater good, and how does digital transformation impact it?

I believe most of us would agree that replacing large numbers of humans with machines that result in wide scale unemployment and suffering is not in our rational self-interest or the greater good. Having massive numbers of jobs terminated by the Terminator does not result in a safer, healthier, happier civilization or vibrant economy.  So what is the greater good that we, out of rational self-interest, can strive for?

Just because something is possible, and VCs will fund it, does not mean it supports the greater good. Technology that takes all meaningful jobs away from humans resulting in their suffering will soon become a target for their wrath.  I can already imagine brands placing badges on their products that certify "Human-Made" to gain a competitive advantage over machine-made production.

At the macro level, if businesses increasingly replace human workers with machines, they will soon have difficulty finding employed customers that can pay for their products.  At what point do businesses seek to expand employment opportunities out of a rational self-interest rather than decrease them through automation? Is it even realistic to expect profit maximizing businesses to seek the greater good of the societies they operate in?  We must seriously ponder these issues as gathered humans.

I think there is value in playing out future scenarios:
  • In the short-term, manufacturers want to automate faster than their competition in order to gain economic advantages while there are sufficient numbers of consumers employed elsewhere to provide a market for their goods.
  • In the mid-term, entire industries will automate and terminate large numbers of jobs, but hope other, slower-to-automate industries will employ their customer base so there is money to spend. 
  • In the long-term, however, when digital transformation has swept through all industries, who is left to employ the consumers and provide them with living wages so goods can be purchased?
As jobs that require little training or education diminish in numbers, we have two choices, 1) Increase education levels to equip humans for employment in the digital future, or 2) subsidize and fund employment opportunities that benefit the greater good, so there are sufficient incomes available to support a healthy economy.

There are plenty of problems left on this planet to be solved, and solving these problems could employ many. Today, however, not all of these problems have economic and greater good values assigned to them. Fresh water sources, clean air, litter removal, forestation, sustainable farming, peace, better health and wellness, improved education, beautification of public spaces, etc.  All of these areas have the potential to generate enormous benefits for the greater good, but they need society to place a value on them and fund employment in these areas which are not always profit generating but support the greater good.

A vibrant economy, and a safe and secure society depends on healthy employment numbers, adequate wages, property ownership, human and property rights, hope, peace and purpose. Digital transformation must add to the greater good, or it risks accelerating a break down in our society and economy.

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Kevin Benedict
Futurist/Founder
View my profile on LinkedIn
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Technologies Without Strategies

Layers of GIS Maps
Fingerspitzengefühl: The literal translation of this German word is finger tip feelings.  It is used to describe one's ability to maintain situational awareness by receiving real-time data. 
The problem with fingerspitzengefühl, in addition to difficult pronunciation - is knowing how much data a person needs in order to maintain situational awareness without it being too much.  Today we have data coming at us from every direction.  In fact, as I am writing this article I was notified that my security camera detected humans at my front door.  I now have situational awareness, but at the cost of distraction.  What is really needed is not just any information, but information that will materially impact one's ability to succeed.

Digital Transformation Requires a Doctrine

Knights using Stirrups for Balance
In my 30+ years in the high tech industry I have often heard the business maxim, “Develop a business strategy first, and then find the technology to support it.” This teaching I have come to believe is wrong.

Let me support my argument by first asking a few questions.  What came first e-commerce or the Internet, mobile commerce or wireless networks, commercial airline travel or the airplane, knights in shiny armour being used as shock troops, or stirrups?  Answer: Stirrups of course!  Innovations and technology have a long history of appearing first, and then doctrines and strategies forming later.

What we are learning is if your outdated business doctrines and strategies are dictating the speed of your technology adoptions - you are in big trouble! The world is moving much too fast and organizations must now align the tempo of their business doctrine and strategy evolution with the pace of technology innovations and customer adoptions.
"Strategy is the art of making use of time and space. I am less concerned about the latter than the former. Space we can recover, lost time never." -- Napoleon Bonaparte

A Digital Leader's Playbook

Digital Strategies
Winners know how to win. When competition, data and/or rules change, so do their game plans.  Recently while watching NFL football, I was intrigued by a discussion between analyst about how the best coaches can change their strategies mid-game based on new and different data.  Some coaches are able to pivot, others can't.  

What follows is a list of key strategies, concepts and mindsets that will help your enterprise win:

Being Faster than Real-Time is a Competitive Advantage

Competing in Future-Time
Businesses must continuously transform themselves to compete.  Why?  That is what their customers and competition are doing.  One of those areas of transformation involves competing in time.  Think about the impact of Amazon on shopping and delivery times!  All businesses operate in time, whether human, digital or future.  Businesses today must transform in order to successfully compete in all three of these time states simultaneously.

Let’s first discuss the definitions of these times:
  • Human time – time governed by our physical, biological and mental limitations as humans
  • Digital time – time governed by computing and networking speeds
  • Future time – time governed by predictive analytics and algorithms

Hiding from Karma in an AI World

Recently an artificial intelligence system in China successfully passed a medical exam for the first time.  This is a significant advance in healthcare.  Potentially AI can soon provide high quality medical diagnoses remotely anywhere around the world.   Another significant step in AI and robotics happen a couple of years ago in Saudi Arabia where they granted citizenship to a robot named Sophia.  I wonder if that robot will be forced to wear a burka?  With all these rapid advancements, I think it is time we explore the spiritual life of robots and artificial intelligence.

Up until recently, human programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all of their own code.  Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, self-test, self-configure and self-learn.  David Gunning writes, "Continued advances [in AI] promise to produce autonomous systems that will perceive, learn, decide, and act on their own."  That's potentially a big problem for karma.

A simplistic definition of karma is a spiritual principle that teaches good actions and good intent lead to good things now and in the future, while bad actions and bad intent lead to bad things now and in the future.  What happens to a human programmer that empowers or transfers responsibility for future decisions and actions to a robot - an autonomous machine with artificial intelligence?  Will karma eventually seek out the original human programmer of the autonomous system, long since retired and fishing on a mountain lake to extract retribution, or direct bad karma to the machine?  It's a problem.

Truth and Reasoning in a Pandemic Age

Leonardo Da Vinci
I have the good fortune to meet with and interview many distinguished business and technology leaders in the normal course of my work.  One of the most common subjects of discussion in 2019 was the increasing importance of data and data analytics.  Everyone needs data and an understanding of what it means to operate today.  Data is captured and analyzed to determine facts, and the facts are weighed and measured to derive the truth.  Without data, facts can’t be supported, truth can’t be determined and effective reasoning cannot be applied.
Leonardo Da Vinci was the first to see clearly that knowledge of science would have to come from repeated experiments done, not unproven ideas. He was also the first scientist that correlated mathematics and science.
Most people recognize the role of truth in reasoning.  Reasoning without truth is like programming without logic.  It doesn’t work.  Computers run on logic as does nearly the entire world as a result of digital transformation. Truth and logic allow others to replicate your processes by following the logic, testing it, and debugging any issues.  That is why it is so critical, in an advanced digital society, to respect and honor the value and utility of truth and logic.  Without truth scientific breakthroughs and processes can’t be delivered, digital systems and economies can’t operate, and governments cannot sustain the trust and cooperation of their citizens.

Managing the Risk in Complex Global Supply Chains with Expert Padmini Ranganathan

In this episode, I interview supply chain risk and sustainability expert and SAP Ariba Global Vice President, Padmini Ranganathan. She shares her knowledge, advice and experiences with us. She also updates us on the latest trends in SCM and shares where the industry is heading. The full interview can be watched here.


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Kevin Benedict
Managing Partner, Digital Transformation, Regalix
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Measuring Enterprises' Capacity for Change

Change is difficult.  The default mode of most organizations and people is to resist change.  It's like a helmsman who steers a ship straight into an iceberg because he doesn't want to rock the boat.

Agile businesses, however, that can redirect energy to fast and positive change and transformation can exploit many more opportunities than enterprises mired in resistance.  The challenge for leaders today is to create an organization that is not only prepared and willing to change, but that also has enough energy and resources to succeed.

One of the rules of the First Law of Thermodynamics in physics is, "Energy can be changed from one form to another, but it cannot be created or destroyed.”  I propose there is an application of this rule in business as well.  If energy is being consumed on resisting changes to your business, then it is not available for making positive changes to your business.

If markets are changing due to economic conditions, competition, technological innovations or rapidly changing customer behaviors and preferences, then companies must be able to quickly redirect their energy to implementing positive change in order to win.

Change consumes energy, and energy is finite.  That means in order to make changes to keep up with a rapidly changing market, energy must be conserved and stock piled so it is available.  Expending scarce energy resisting intelligent change is a huge waste.  Making investments and taking your business down a path that cannot quickly be undone if the market moves a new direction is also a big waste.

Adapting Our Minds to Perpetual Change

Customers' expectations continue to grow. They want instant, convenient, personalized, customized, predicted, recommended, rewarded and private. They want their own curated lifestyle mirrored back to them. They want control. They want mobile and fast. They desire digital experiences that are simple, consistent, beautiful and elegant. They want massive quantities of information – but in bite size quantities. They want to manage their lives from a smart phone anywhere at any time. The want to work from a coffee shop and be 100% productive.

Most of the world has already embraced the digital revolution. Our lives and behaviors are changing. The way we think and act are evolving as we integrate digital tools into our habits and processes. We constantly reach for our second brains (i.e. Wikipedia, search engines, apps) to access all of the information needed to both survive and thrive in the digital age. Our memories have been altered. We remember how to find information, rather than knowing the information itself.

These changes are rapidly impacting marketplaces, industries and even global economies. We use our smartphones for everything from meeting romantic partners, finding jobs, investing our money, ordering food, finding a ride, remembering to breathe, paying the water bill, monitoring our health, analyzing our DNA and even finding and buying our homes.

John Boyd, a renowned military strategist, taught that life is a process of adaptation, and that winners/survivors will find ways to exploit change and to adapt to it in order to survive and win. He taught that adapting and winning requires three things:
  1. People - must be trained to think, and act in ways conducive to winning in their environment
  2. Ideas - learn ideas (doctrines, strategies and tactics) conducive to winning in their environment
  3. Things - utilize the best technologies, equipment, materials, design, etc. available to exploit change and win

The Power of Knowing

Throughout history military leaders have suffered through the “fog of war" - the desperation of not knowing critical information.  Information as basic as where are my people and resources, and where are my opponents' people and resources?

The answers to these questions were and are critical for implementing the right strategies and tactics to win. Likewise, the absence of answers to these questions are equally impactful. Leaders spend enormous amounts of time and energy defending against all the possibilities represented by a lack of data. Think about a scenario of being lost in a dark forest at night with an unknown dangerous predator lurking about. Which direction would you face? How would you defend yourself? It is difficult in the best of times, but the absence of data can make it even more excruciating!

A Deep Dive Interview with SAP Ariba's Gretchen Eischen

In this interview recorded at SAP Ariba Live, I have the pleasure of sitting down with and learning from Gretchen Eischen, SAP Ariba’s VP of Corporate Marketing. She gives us a behind the scenes views into what it takes to organize and manage large event’s like SAP Ariba Live, and discusses SAP Ariba’s focus for 2019. We also take a deep dive into what is really meant by the term intelligent spend, and how spend-choices can be used for global good.



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Kevin Benedict
SVP Strategy, Regalix Inc.
Online TV Channel RegalixTV
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict