Pandemic Resilience is Knowing When to Quit

Thomas Edison

“Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be a more productive than energy devoted to patching leaks." ~ Warren Buffet

Resilience is the ability to recover quickly from difficulties.  It doesn’t, however, require you to return to a previous state.  Often the fastest way to recover is to quit and start again.  Think of a jeep climbing a steep muddy hillside.  Mid-way up the hill, tires spinning it comes to a stop.  In this situation your choice is often limited to staying in the same spot spinning your wheels or quitting and trying again.  Life often provides us with similar choices, and the COVID-19 pandemic will force many businesses to face this decision.  

Let’s talk about the role quitting plays in resilience.  As a youth I was taught that with enough hard work, belief and long hours anything could be accomplished.  Now as a veteran high-tech executive with thirty plus years of experience I no longer hold that maxim to be true.  Some businesses are just bad ideas.  Some good ideas are before their time.  Sometimes people in leadership positions shouldn’t be.  Some ideas just run out of money before they get to market.  Some good ideas just can’t rise above the noise and fade off into oblivion.  Sometimes pandemics happen.