Mobile Marketing News Weekly – Week of March 19, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Earlier this month mobile operator SingTel purchased mobile ad company Amobee for $321 million in an all-cash deal. Read Original Content

Small business interest in mobile advertising is up sharply, according to Ad-ology Research. More than 20 percent of small business decision makers said they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Read Original Content

Advertising on mobile devices rocketed by 157 percent in 2011 in the UK, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

A survey released last month from mobile advertising network Greystripe found that 53 percent of smartphone users and 27 percent of iPad users search for movie listings, times and locations on their mobile devices. Within a few weeks, you'll be able to skip the box-office line and head straight to your seat by swiping your mobile device over a scanner. It can read the bar code of an electronic ticket purchased with an app. Read Original Content

The tech marketing - specifically the mobile device market - is exploding around the globe. In the U.S. the growth has been staggering over the past year, in all corners of the country. MaxPoint Interactive finds tech products are getting the most consumer interest on both the east and west coasts - San Francisco, Miami, New York and West Palm Beach - are among the top ten most interested cities for technology products. Read Original Content

SAP Enterprise Mobility and the Gathering M2M Storm

As regular readers of this blog already know, I have been championing the convergence of enterprise mobility and M2M (machine to machine) for several years now.  Why?  M2M is mostly data collected in the field and wirelessly sent and integrated with back-end systems and ERPs.  That kind of sounds like enterprise mobility, right?

As a manager, data collected from the field has value.  It can impact scheduling, resource allocation, planning, work dispatch and much more.  In today's world of M2M or "The Internet of Things" equipment, products and other assets can have embedded wireless chips connected to sensors reporting their status from just about anywhere. When machines report their own status, or measurements without humans in the loop, there are big savings. 

Today I read about Axeda and Globalsoft working together to integrate M2M solutions with SAP.  Very interesting!  Here is an excerpt, "Axeda Corporation and GlobalSoft Solutions are enabling SAP users to get more value from their CRM solution by integrating connected product data with customers’ core business systems and workflows."

Instead of waiting for a piece of high value equipment to break, the equipment can automatically send a wireless message to an enterprise asset management system notifying it that repairs or maintenance is required.  If you can maintain and support equipment before it breaks down, you can avoid unscheduled work stoppage and high repair costs.  If equipment can be remotely reporting its status, then there doesn't have to always be a person driving around inspecting it. 

Last year I heard for the first time, Jim Snabe, Co-CEO of SAP referring to M2M and remote sensors.  I also heard that M2M was a big subject at the Mobile World Congress in Barcelona this year.  M2M is a subject that companies with remote plants, job sites, assets and equipment should be researching and learning.

Here is more about M2M and SAP from the article, "By connecting real-time product data from the Axeda Platform to SAP, information such as asset owner, location, product configuration, health status, usage, inventory levels and alerts automatically populates in the SAP CRM Contact Center. This data can automatically trigger business process workflows such as automated service ticket/case creation, pay-per-use billing, warranty management, replenishment of consumables, compliance management, product recalls, planned maintenance and more."

I have heard people at both SAP and Sybase talk about remote sensors and M2M, but I still don't know if there is any technology in the SAP/Sybase solution stack that helps manage wireless sensors, or the data that comes in from them. 

Please let us know if you have any information about SAP and M2M!

Thanks!

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of March 19, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

PayPal unveiled a new service that allows smartphones to process credit card transactions. Known as PayPal Here, the service takes the handset beyond a tool for consumers to make payments, to a terminal for merchants too, reflecting the changing balance of the company's business. Read Original Content

MasterCard has launched its Mobile Money partnership program with Indian mobile services provider Comviva, mobile messaging service Sybase 365, and a Singapore-based mobile financial services company Utiba as initial partners. The MasterCard Mobile Money Partnership Program is a global initiative by MasterCard to provide financial services to more than 2.5 billion financially under-served consumers worldwide through their mobile phones. Read Original Content

According to the annual Q1 Merchant Survey conducted by the Direct Response Forum, a majority of retailers, 63 percent of respondents, indicated that only 2 percent or less of their sales are generated from a mobile device. Only 17 percent reported that mobile sales are over 10 percent. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

A recent NielsenWire report shows the top five retail mobile apps and sites together, belonging to Amazon, Best Buy, eBay, Target and Walmart, managed to reach nearly 60 percent of all smartphone users during the holiday season at the end of last year, up from 53 percent in October. Read Original Content

Gap recently ran a two-week campaign that used location to drive users to nearby stores with a mobile coupon. The Gap campaign placed ads on bus shelters in major cities that were tied to a mobile offer using geolocation. The retailer worked with advertising company Titan on this initiative. Read Original Content

Mobile Expert Video Series: Logica's Hans Nygaard

Hans Nygaard, Global Lead for Mobility, with Logica works with many clients on mobile projects particularly in the Scandinavian countries.  He offers his insights into enterprise mobility in this interview with me that was recorded at SAPinsiders' recent Mobile2012 conference.  In this interview Hans reports on how his clients have matured through the enterprise mobility curve. 

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility, SAP, Hana and Risk Management

This weekend I drove past a tragic fatality accident near Bend, Oregon.  It was a head-on collision between two cars.  One of the witnesses quoted in the paper the following day expressed his long held belief in the danger of the particular stretch of road where the accident happened.  That got me thinking.

This afternoon, I decided to grab some delicious take-out Indian food for lunch here in Boise, Idaho.  As I was returning to my office, I drove past another traffic accident in a section of the road that I always felt was dangerous.  That incident pushed me past thinking to writing.

I want a mobile solution, or an in-vehicle navigation system that utilizes SAP's Hana solution to wirelessly and speedily analyze big data about traffic and safety and predict the safest routes.  One that is also location aware, and can provide me with a list of route options based upon their relative safety.  I know some back roads, where the speed limits are slow and the traffic light, that must be far safer that congested streets with fast speed limits.  I want that information.  I bet insurance carriers would appreciate the same.

As I was planning the driving route home from Bend, Oregon to Boise, Idaho on Saturday, I was trying to predict and anticipate all of the virtues and risks of each possible route.  I considered road conditions, speed and weather.  I forgot, however, to consider distances to hospitals, tow trucks, gas stations and emergency responders.  I was fortunate not to need any emergency services, but I had failed to consider all of these variables.  My wife pointed out that we were lucky we didn't need them as we were driving across hundreds of miles of near empty high desert, in the Winter.

Which one of you service providers or vendors will provide me with a subscription to this service?

Can we add a predictive mobile app that will consider crime, death rate, accident data, contagious disease outbreak data, a potential for civil war as well?  One that will give me real-time updates as I walk through unfamiliar neighborhoods in foreign cities?  Let's add tornado outbreaks, earthquake, tsunami, flood and hurricane data as well.  Seriously!!!  The data is there.  Can't we consider all of this data and then visualize it on an infograph?

I am waiting...safely in my house...with my doors locked...for your solution.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Sky Technologies' Roger Newby

I have known Sky Technologies' Roger Newby for many years.  He is an expert in enterprise mobility, both on the software and the hardware side of the business.  In this interview Roger shares his insights on mobility and working within the SAP mobility ecosystem.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility and M2M News Weekly – Week of March 19, 2012

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility and machine to machine communications that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Rugged phones have been popping up on the mobile market for a little while now and Caterpillar has announced a new Android powered smartphone for the rough and tough customer, the CAT B10.  Read Original Content

Our lives are filled with connected gadgets, but there's more out there. Everyday household appliances are now connected to the Internet. Check out these fridges, thermostats, and scales that all go online to allow you more convenient control and save you energy and money. Read Original Content

The global RFID market is expected to reach $19.3 billion during 2011 – 2014, according to a new market research report from ReportLinker. Emerging RFID applications under different verticals will also outpace other automatic identification technologies, such as bar code. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

Two Spanish retailers are tracking the popularity of selected items within their stores, using technology that detects which products are lifted off shelves, and how often. The stores are utilizing an RFID-based system provided by Spanish automatic-identification solutions company Cité Trade Tech. Read Original Content

The integration of the smartphone into consumer vehicles will become all but standard on new models, finds a new report by Juniper Research, which forecasts that 92 million vehicles will feature technology to integrate the smartphone into the head-unit by 2016. Read Original Content

The rugged tablet market has been exploding in recent months, putting out ever tougher, ever faster and ever more economical ruggedized devices to help companies meet the high-speed, high-tech business intelligence needs of the era. Read Original Content

Enterprise Mobility Asia News Weekly – Week of March 18, 2012

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.

Also read Field Mobility and M2M News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A recent global IT survey by the Ponemon Institute and Websense revealed that 61 percent of Australian IT professionals felt the use of mobile devices in the workplace is an important part of achieving business objectives. Read Original Content

BlackBerry leads as the most popular enterprise platform in India, according to a recent survey of CIOs.  Sixty-one percent of those responding preferred the BlackBerry as an enterprise mobility solution, with Android far behind with 18 percent. Read Original Content

CTI Group and Australia’s KNet Technology have announced a partnership and a move into the Asia Pacific region. Read Original Content

A study from research firm TechNavio shows that mobile may be the solution for voice over Internet protocol technology for businesses in Europe, the Middle East, and Asia.  The research predicts that the market will reach $5.3 billion in two years. Read Original Content

TriQuint Semiconductor has opened a headquarters facility in Singapore. "With Asia's appetite for new technologies, particularly in mobile devices, and government support of the latest communications infrastructure, we believe Asia will continue to offer great opportunities for business growth.” Read Original Content

Mobile Health News Weekly – Week of March 12, 2012

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly

FORCE Therapeutics has released its next generation app, FORCE Mobile, which offers professional exercise solutions for musculo-skeletal injuries, direct to the consumer. The app intelligently recommends exercises based on sport, area and type of dysfunction. Read Original Content

A new healthcare mobility survey from iHealthBeat found that 85 percent of respondents said their organization has a BYOD policy, but the organizations vary in the amount of data they allowed personal mobile devices to access. Read Original Content

Patient-centric medical homes are touted to fix the healthcare cost crisis, but the deep pockets and extensive IT resources they require aren't available to every healthcare provider. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

Low-cost, self-service platforms for SMS alerts will soon replace manual phone calls and handwritten notes for appointment reminders and prescription refill notifications, ensuring that billable services and products are used and patients receive their scheduled care. This is just one of the reasons mHealth will go mainstream in 2012. Read Original Content

According to a report by the Boston Consulting Group and Telenor Group, a Norway-based mobile communications provider, mobile health projects could reduce maternal and perinatal mortality rates by about 30 percent; and reduce medical data collection-related costs by about 24 percent. Read Original Content

Mobility News Weekly – Week of March 12, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility and M2M News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly

Samsung’s market share in the Chinese market is three times larger than Apple’s and still growing, Bloomberg reported.  Read Original Content

By 2016, iGR expects approximately 96 percent of U.S. handset sales to be comprised entirely of smartphone sales.  Read Original Content

4G handsets grabbed 35 percent of the smartphone market in the fourth quarter, up from just 6 percent a year earlier, NPD said.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Beginning March 1, Facebook began allowing brands that people “like” to send messages and ads to those users’ mobile news feeds. Facebook could generate more than $1.2 billion from mobile ads in the program’s first year, estimates Mobile Squared.  Read Original Content

By 2016, at least 50 percent of enterprise email users will rely primarily on a browser, tablet or mobile client instead of a desktop client, according to Gartner.  Read Original Content