What's New in HTML5, Week of January 30, 2012


Each week I conduct market research on HTML5 that includes news, quotes, market growth and developments around HTML5 and share the more interesting ones here with you.  I hope you find it useful. 

Authoring and publishing tool company Doc-To-Help is now using HTML5 to turn any content into a self-contained website designed for mobile devices.  The mobile HTML5-based output offers complete navigation, table of contents, index, and multi-touch (i.e. swipe and pinch) support.

Digital Wallet provider, Skrill, launched a Quick Checkout Enterprise payment suite extension which allows credit cards to be processed more directly by using a new payment gateway with HTML5, which is designed to support smartphones, tablets, and other mobile devices.

Mapquest has launched a new HTML5-based mobile browser solution targeted at users of Android and iPhones.

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Webinar of Note:  HTML 5 vs Native Mobile App Development: Practical Insights, The VDC Research Report on Mobile Development Strategy.  February 2, 1 PM EST  Register Here!
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FeedHenry, the developer of cloud-based mobile application solutions, launched an enterprise mobility solution that allows developers to build HTML5, JavaScript and hybrid apps with a fully integrated Node.js backend-as-a-service.  In the FeedHenry studio, developers can now build highly complex and visually stunning mobile apps using HTML5 and JavaScript that will run as native apps on all major smartphones and tablet devices.”

Digital media platform provider Polar Mobile is planning a new product line, MediaEverywhere, which will be an HTML5-based content distribution solution for smartphones, tablets and desktops.

Social audio publishing platform SoundCloud has joined the movement to dump Flash in favor of HTML5, claiming the conversion to an HTML5 embeddable player is “a necessary move, assuming it wants to have a future on the web”.



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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Enterprise Mobility - A Business or IT Strategy?

In my Enterprise Mobility Survey 2011 (September 2011) I asked survey respondents the following question, "How important do you view enterprise mobility to your company's future success?"  80% said enterprise mobility was "very important" (36%) to "critical"(44%) to their company's future success.  With these numbers it seems mobility is an area worthy of significant brain energy.

Another survey question on the same survey asked, "What are your company's motivations for wanting to deploy mobile apps?"  Here are some of the answers:

  • 79.1% said increase productivity
  • 48.6% said improve customer interaction and service
  • 43.4% said reduce costs
  • 41.7% said achieve competitive advantages

The results of this survey clearly highlight how important enterprise mobility solutions are to a company's business.  However, some companies are still treating enterprise mobility as if it were an IT issue.  That is simply wrong thinking.  Who makes competitive advantages, customer service, productivity and cost reductions the responsibility of the IT department?

I meet with large enterprises either via phone or in person weekly.  Finding good mobile technologies are no longer the main challenge.  The biggest challenge in enterprise mobility today is getting the business to understand what is possible with mobile technologies and designing a business plan to take advantage of it.

First, the business must understand mobility so they can identify how their business models, strategies and processes can be improved by using mobile technologies.  Once the business has identified what they want to accomplish using mobile technologies, then it is time for the IT department or third-party experts to identify the mobile technologies, frameworks and infrastructures necessary to achieve the business' goals.


***Upcoming Webinar of Note:  HTML 5 vs Native Mobile App Development: Practical Insights, The VDC Research Report on Mobile Development Strategy.  February 2, 1 PM EST  Register Here!


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Zenware's Jody Sedrick

I had the honor of being invited to be the keynote speaker at the annual conference of the Idaho Business League yesterday.  It is a rare time that I get to attend an event close to home.  The conference was packed, and we had a great time together discussing enterprise mobility and what it means to the businesses of Idaho.

While attending the conference, I met up with Jody Sedrick, one of the founders of Zenware.  Zenware develops cloud based mobile applications that are integrated with Quickbooks, a huge market!  This video is an interview that I did with Mr. Sedrick.




Upcoming Webinar of Note:  HTML 5 vs Native Mobile App Development: Practical Insights, The VDC Research Report on Mobile Development Strategy. February 2, 1 PM EST  Register Here!

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

M2M News Weekly - Week of January 23, 2012

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The cellular M2M connectivity service market grew 26.2 percent in 2011, rising from 87.7 million cumulative connections in 2010 to 110.6 million cumulative connections globally in 2011. Read Original Content

Japan's Tokyo Electric Power plans to install 17 million smart meters in customer households by March 2019 in a bid to increase efficiency. The total investment is expected to be $2.6 billion. Read Original Content

Service enablement services are set to become a driver in the M2M market and achieve a total market value of $2.2 billion worldwide by 2014, up from $350 million in 2011 according to the latest study by Beecham Research. Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Mobile Health News Weekly - Week of January 23, 2012


The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The mHealth market earned revenues of $230 million in 2010 and is estimated to reach $392 million in 2015, according to a new report from research firm Frost & Sullivan. Read Original Content

Market research company Juniper Research estimates that 142 million m-health apps will be downloaded globally by 2016. Read Original Content

Research firm NPD Group reports that tablets will be a fixture in many doctors' offices in 2012. Nearly 75 percent of small and midsize medical practices plan to buy tablets over the next year, according to a recent survey by the company. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

The study, Global Telemedicine Market Analysis, anticipates that the global telemedicine market is forecast to grow at a compound rate of around 19 percent per year during 2010 to 2015. The telemedicine market was worth $9.8 billion in 2010. Read Original Content

Mobility News Weekly - Week of January 23, 2012


The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility Charts Weekly

Nielsen says that 44.5 percent of consumers who purchased a smartphone in the last three months bought an iPhone. That number stood at 25.1 percent in the three months prior to the October launch of the iPhone 4S. Read Original Content

iTunes U provides access to lectures, course material, presentations and more from top universities. Today, iTunes U is offering over 500,000 free lectures, videos, and books from institutions across 26 countries and has reached over 700 million downloads.  Read Original Content

Apple introduced iBooks 2, a textbook platform that effectively transforms $200 textbooks into iPad apps at a much more reasonable price. Pearson, McGraw Hill and Houghton Mifflin Harcourt are responsible for 90 percent of the textbooks sold.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Apple reported record-breaking net profits for the months of October, November, and December of $13.06 billion (£8.36 billion), up 118 percebt from the same period in 2010.  Read Original Content

U.S. Post Office and Mobile Applications

I received a very interesting note in my post office box yesterday.  Seems the USPS (United States Postal Service) has a new service called "Real Mail Notification."  This service will send you a text message if you receive mail in your post office box.  According to the USPS, "Your time is valuable, and now you'll know when mail has arrived."

This is a great example of how mobile solutions can save time and money and increase productivity.  I only get mail a couple of times a week in my PO box, but I drive in nearly every day to check it.  This costs me time, money, fuel, increased vehicle maintenance and lost opportunity costs.  A simple thing like a text message notification can make a difference, especially if a company has 50,000 employees and fleets of vehicles.

When companies are pondering mobile strategies, it does not need to be an all or nothing effort.  There are dozens of very simple and relatively inexpensive ways mobile solutions can start making a big difference.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly - Week of January 23, 2012


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to a report from Gartner, the worldwide market for mobile advertising is expected to grow from $1.8 billion in 2011 to $13.5 billion in 2015, roughly a 65% growth rate. Read Original Content

Thanks to the rapid growth in worldwide smartphones from an estimated 509 million last year to an estimated 914 million in 2012, Google’s mobile ad revenues are expected to more than double from an estimated $2.5 billion last year to $5.8 billion in 2012. Read Original Content

The total value of the global mobile marketing and advertising market is expected to grow from €2.6 billion in 2010 at a compound annual growth rate of 37% to €17.2 billion in 2016. Read Original Content

Verivo Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Verivo Mobile, http://verivo.com/

Groupon and Deutsche Telekom have announced that they have formed a partnership in Europe. The Financial Times Deutschland reported that Groupon is looking to make an extra €2 to €3 billion in revenue from this agreement by 2015. Read Original Content

Mobility Charts Weekly - Week of January 23, 2012


The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.



According to Research2guidance, the global revenues of m-health mobile applications rose from $100 million to $700 million between 2010 and 2011. This reflects the increasing need for consumers to use mobile devices to help manage their daily health.  Read Original Content



From the beginning of the iPhone development, iPhone and BlackBerry devices have remained relatively close in units sold during the first few years. In September 2010, however, Apple began to quickly surpass RIM in units sold. As of September 2011 Apple was selling 10 million more units per quarter than RIM. Read Original Content



According to the Pew Research Center, 10% of Americans owned a tablet device before Christmas of 2011 and 19% owned a tablet device after the holiday. Techfever suspects that much of that 9% increase is related to the large number of Kindle devices sold during the holidays. Read Original Content


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Strategies, PIOs, Optimized Intersections and Patterns of Life, Part 2

In Part 1 of this article, we discussed PIOs (performance impact objects) and "optimized intersections" as they relate to mobile technologies and the mobile workforces  Here in Part 2 we are going to discuss "patterns of life" capabilities and how they relate to business analytics and decision making.

In the intelligence community, patterns of life refers to the study or analysis of the patterns observed in a person's or object's life. For example, a building may be observed over time through the camera of a UAV (unmanned aerial vehicle) and people can be seen entering and leaving the building at particular times.  The people leaving the building drive specific vehicles and come and go from specific locations.  Over the course of a month or longer, patterns and participants can become clear and this offers valuable information to the analyst.


A company does not require a UAV to be able to observe "patterns of life."  GPS and workforce tracking solutions, customer behaviors, data capture technologies and smartphones enable you, over a period of time to observe the patterns of life of your workforce, vehicles, equipment and customers.  Here is a list of pattern of life examples:

  • Hours equipment is in operation, moving and sitting idle.
  • Workforce driving habits.
  • Time of day that customers want deliveries.
  • Route speeds between delivery points at different times of the day
  • Locations where company vehicles refuel.
  • Places where service technicians purchase parts, materials and supplies.
  • Driving time vs. billable work time.
  • Ideal locations for company warehouses, suppliers and sales offices based upon proximity to work and customers. 

Once this data is collected and analyzed, patters of life can emerge that were never before recognized.  The next step is to represent these patterns on a map.  Barry Barlow, a Director at the National Geospatial-Intelligence Agency (NGA) says, "If you go into any operations center today you will see people using a Google Earth representation of what’s going on in the world."  Just seeing the patterns and activities visually represented is powerful.

Patterns of Life only emerge if you have visibility into operations in the field.  This data is most often collected through GPS vehicle and equipment tracking, and mobile device data collection.



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KevinThis ThisThiddddd Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict