Winning Strategies for the Fourth Industrial Revolution


For executives, transforming an enterprise is always difficult, but when an enterprise is highly profitable - digital transformation is even harder. The temptation to follow the maxim, “Don’t fix what isn’t broken,” is just too compelling.  "When you average 8% same-store sales [growth] for 35 years, it can breed a sense of, 'Why do we need to change? Things are working,'" John Mackey, CEO of Whole Foods, said in a recent interview with The Wall Street Journal.  Today, however, Whole Foods is struggling to compete with other lower priced grocery stores that have embraced organics and healthier foods.  If you take your eye off the game for a second, consumers will change directions on you.

The challenge enterprises are faced with today is that digital technologies are changing the way consumers behave faster and in different ways than executives have ever seen before.  Today’s profits can hide or mask the serious problems of tomorrow.

Competitors can’t compete, and leaders can’t lead if they don’t know the rules of the game.  Understanding how the game is played, and how points are scored, are key to any competition.  In the age of digital transformation these are some of the key rules to learn in order to score:
  1. Data is the modern commercial playing field, information dominance is your goal, those that can “act and with speed” have the advantage over those which cannot.
  2. Advantages in the speed of data-driven decision-making, automation, robotic process automation will dictate the winners of tomorrow.  
  3. Complexity is the enemy of agility, and acts as poison from the past.
  4. It takes an optimized Information Logistics Systems (OILS) to support real-time digital interactions.
  5. Faster operational tempos and information logistics systems – open up a plethora of new business opportunities and business models.
  6. Precision and real-time data beats estimates and conjecture.
  7. Digital interactions require real-time business operational tempos.
  8. Bad data will make the smartest systems dumb.  
  9. Competitive advantages from new technologies depreciate quickly – so act fast.
  10. Situational awareness enables management to focus on the knowns, rather than the unknowns.
  11. Demand for real-time digital customer interactions increases the need for contextually relevant and personalized user experiences and digital transformation across all systems and processes.
  12. Data has a shelf life, and the economic value of data diminishes quickly over time, and the more data that is collected analyzed and used, the greater the economic value it produces in aggregate. In addition, the economic value of data multiplies when combined with context and right time delivery.
  13. Digits can be changed faster than the human mindset.
These rules not only help you understand how to compete and win, but they should also guide enterprises in their development of a digital transformation doctrine – a guiding and unifying statement as to the purpose, desired effect and outcome that is wanted.


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These rules not only help you understand how to compete and win, but they should also guide enterprises in their development of a digital transformation doctrine – a guiding and unifying statement as to the purpose, desired effect and outcome that is wanted.

I invite you to watch my latest short video on digital technology trends and strategies: 
Download the full report with charts and data sources here: https://www.cognizant.com/FoW/twa-hyper-digital-transformation-codex2478.pdf

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Kevin Benedict
Senior Analyst, Center for the Future of Work, Cognizant
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation - Mindset Differences

  1. Analyzing Retail Through Digital Lenses
  2. Digital Thinking and Beyond!
  3. Measuring the Pace of Change in the Fourth Industrial Revolution
  4. How Digital Thinking Separates Retail Leaders from Laggards
  5. To Bot, or Not to Bot
  6. Oils, Bots, AI and Clogged Arteries
  7. Artificial Intelligence Out of Doors in the Kingdom of Robots
  8. How Digital Leaders are Different
  9. The Three Tsunamis of Digital Transformation - Be Prepared!
  10. Bots, AI and the Next 40 Months
  11. You Only Have 40 Months to Digitally Transform
  12. Digital Technologies and the Greater Good
  13. Video Report: 40 Months of Hyper-Digital Transformation
  14. Report: 40 Months of Hyper-Digital Transformation
  15. Virtual Moves to Real in with Sensors and Digital Transformation
  16. Technology Must Disappear in 2017
  17. Merging Humans with AI and Machine Learning Systems
  18. In Defense of the Human Experience in a Digital World
  19. Profits that Kill in the Age of Digital Transformation
  20. Competing in Future Time and Digital Transformation
  21. Digital Hope and Redemption in the Digital Age
  22. Digital Transformation and the Role of Faster
  23. Digital Transformation and the Law of Thermodynamics
  24. Jettison the Heavy Baggage and Digitally Transform
  25. Digital Transformation - The Dark Side
  26. Business is Not as Usual in Digital Transformation
  27. 15 Rules for Winning in Digital Transformation
  28. The End Goal of Digital Transformation
  29. Digital Transformation and the Ignorance Penalty
  30. Surviving the Three Ages of Digital Transformation
  31. The Advantages of an Advantage in Digital Transformation
  32. From Digital to Hyper-Transformation
  33. Believers, Non-Believers and Digital Transformation
  34. Forces Driving the Digital Transformation Era
  35. Digital Transformation Requires Agility and Energy Measurement
  36. A Doctrine for Digital Transformation is Required
  37. Digital Transformation and Its Role in Mobility and Competition
  38. Digital Transformation - A Revolution in Precision Through IoT, Analytics and Mobility
  39. Competing in Digital Transformation and Mobility
  40. Ambiguity and Digital Transformation
  41. Digital Transformation and Mobility - Macro-Forces and Timing
  42. Mobile and IoT Technologies are Inside the Curve of Human Time
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Kevin Benedict
Senior Analyst, Center for the Future of Work, Cognizant
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation and Time-Space Compression

Speed impacts us in many different and unexpected ways.  It can alter how we perceive the world.  For example, a person might say they live 5 minutes from town.  Five minutes of walking is a third of a mile.  Five minutes by automobile is 5 miles - by airline it could be over 40 miles.  Our perception of five minutes, and the distance and space that can be covered, changes as technologies advance.  Our expectations about what can be accomplished in 5 minutes are transformed.  Instead of one hour of shopping in a brick and mortar store, we expect to accomplish the same in one minute online.  Dr. Paul Virilio a “philosopher of speed” wrote that increasing speeds destroy space, compress time, and alter the way humans perceive reality.   

Time-space compression occurs as a result of technologies that seem to accelerate speed and reduce distances.  Digital technologies such as broadband internet, IoT, smartphones, social media, webcams, Skype, mobile messaging apps, satellites, mobile payments, mobile banking, digital commerce, etc.  All of these digital technologies and capabilities enable us to experience events, participate in activities and collaborate instantly from anywhere in the world.  These capabilities change our expectations and habits, both personally and in our commercial dealings.  Organizations that don’t recognize how their customers’ realities and perceptions are changing and why - won’t succeed.
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Kevin Benedict
Senior Analyst, Center for the Future of Work, Cognizant
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Chatbots Rising - Learning from Oracle's Suhas Uliyar



    Kevin Benedict
    Senior Analyst, Center for the Future of Work, Cognizant
    View my profile on LinkedIn
    Follow me on Twitter @krbenedict
    Subscribe to Kevin's YouTube Channel
    Join the Linkedin Group Strategic Enterprise Mobility
    Join the Google+ Community Mobile Enterprise Strategies

    ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

    Analyzing Retail Through Digital Lenses

    1. Digital Thinking and Beyond!
    2. Measuring the Pace of Change in the Fourth Industrial Revolution
    3. How Digital Thinking Separates Retail Leaders from Laggards
    4. To Bot, or Not to Bot
    5. Oils, Bots, AI and Clogged Arteries
    6. Artificial Intelligence Out of Doors in the Kingdom of Robots
    7. How Digital Leaders are Different
    8. The Three Tsunamis of Digital Transformation - Be Prepared!
    9. Bots, AI and the Next 40 Months
    10. You Only Have 40 Months to Digitally Transform
    11. Digital Technologies and the Greater Good
    12. Video Report: 40 Months of Hyper-Digital Transformation
    13. Report: 40 Months of Hyper-Digital Transformation
    14. Virtual Moves to Real in with Sensors and Digital Transformation
    15. Technology Must Disappear in 2017
    16. Merging Humans with AI and Machine Learning Systems
    17. In Defense of the Human Experience in a Digital World
    18. Profits that Kill in the Age of Digital Transformation
    19. Competing in Future Time and Digital Transformation
    20. Digital Hope and Redemption in the Digital Age
    21. Digital Transformation and the Role of Faster
    22. Digital Transformation and the Law of Thermodynamics
    23. Jettison the Heavy Baggage and Digitally Transform
    24. Digital Transformation - The Dark Side
    25. Business is Not as Usual in Digital Transformation
    26. 15 Rules for Winning in Digital Transformation
    27. The End Goal of Digital Transformation
    28. Digital Transformation and the Ignorance Penalty
    29. Surviving the Three Ages of Digital Transformation
    30. The Advantages of an Advantage in Digital Transformation
    31. From Digital to Hyper-Transformation
    32. Believers, Non-Believers and Digital Transformation
    33. Forces Driving the Digital Transformation Era
    34. Digital Transformation Requires Agility and Energy Measurement
    35. A Doctrine for Digital Transformation is Required
    36. Digital Transformation and Its Role in Mobility and Competition
    37. Digital Transformation - A Revolution in Precision Through IoT, Analytics and Mobility
    38. Competing in Digital Transformation and Mobility
    39. Ambiguity and Digital Transformation
    40. Digital Transformation and Mobility - Macro-Forces and Timing
    41. Mobile and IoT Technologies are Inside the Curve of Human Time
    ************************************************************************
    Kevin Benedict
    Senior Analyst, Center for the Future of Work, Cognizant
    View my profile on LinkedIn
    Follow me on Twitter @krbenedict
    Subscribe to Kevin's YouTube Channel
    Join the Linkedin Group Strategic Enterprise Mobility
    Join the Google+ Community Mobile Enterprise Strategies

    ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

    The Role of Digital Thinking

    Here are some of our key findings:
    1. Digital commerce outpaces brick-and mortar. Already a significant retail driver, digital commerce is predicted to increase in importance by 68% for surveyed retailers between now and 2020. This trend has motivated many retailers to invest strategically in digital technologies.
    2. Digital leaders outperform digital laggards. There is a correlation between companies with strong revenue growth and digital leadership, and retailers with a higher percentage of online sales. Companies that have experienced early digital commerce success are also likely to express a more positive outlook on the value of digital technologies to the overall business.
    3. Retailers don’t know if they are winning the race. Many retailers find it difficult to evaluate their relative digital maturity and how they compare with competitors.
    4. Digital leaders think differently about the role and value of digital technologies, including the ability of these tools to enable competitive advantage in the form of revenue growth, and positively impact work and jobs. As a result, leaders are developing more aggressive technology plans and strategies than digital laggards.
    5. Digital technologies will transform jobs in positive ways. Digital leaders believe digital technologies will help them increase efficiency, manage people better, work faster, be more creative and innovative, make better decisions, boost freedom and flexibility, and even help them make more money by 2020.
    6. Digital leaders believe digital technologies will have a big impact on work by 2020. Far more so than laggards, digital leaders believe work will be significantly impacted by technologies such as business analytics and artificial intelligence. They are simultaneously concerned about data security and privacy, bots, new regulations on digital businesses and hyper-connectivity of people and things.
    7. Retailers with very strong revenue growth have different opinions than moderate growth retailers as to which skills will be needed by 2020. The biggest differences in opinions are in the areas of fabrication, verbal and written communications, and language and design skills.
    1. Measuring the Pace of Change in the Fourth Industrial Revolution
    2. How Digital Thinking Separates Retail Leaders from Laggards
    3. To Bot, or Not to Bot
    4. Oils, Bots, AI and Clogged Arteries
    5. Artificial Intelligence Out of Doors in the Kingdom of Robots
    6. How Digital Leaders are Different
    7. The Three Tsunamis of Digital Transformation - Be Prepared!
    8. Bots, AI and the Next 40 Months
    9. You Only Have 40 Months to Digitally Transform
    10. Digital Technologies and the Greater Good
    11. Video Report: 40 Months of Hyper-Digital Transformation
    12. Report: 40 Months of Hyper-Digital Transformation
    13. Virtual Moves to Real in with Sensors and Digital Transformation
    14. Technology Must Disappear in 2017
    15. Merging Humans with AI and Machine Learning Systems
    16. In Defense of the Human Experience in a Digital World
    17. Profits that Kill in the Age of Digital Transformation
    18. Competing in Future Time and Digital Transformation
    19. Digital Hope and Redemption in the Digital Age
    20. Digital Transformation and the Role of Faster
    21. Digital Transformation and the Law of Thermodynamics
    22. Jettison the Heavy Baggage and Digitally Transform
    23. Digital Transformation - The Dark Side
    24. Business is Not as Usual in Digital Transformation
    25. 15 Rules for Winning in Digital Transformation
    26. The End Goal of Digital Transformation
    27. Digital Transformation and the Ignorance Penalty
    28. Surviving the Three Ages of Digital Transformation
    29. The Advantages of an Advantage in Digital Transformation
    30. From Digital to Hyper-Transformation
    31. Believers, Non-Believers and Digital Transformation
    32. Forces Driving the Digital Transformation Era
    33. Digital Transformation Requires Agility and Energy Measurement
    34. A Doctrine for Digital Transformation is Required
    35. Digital Transformation and Its Role in Mobility and Competition
    36. Digital Transformation - A Revolution in Precision Through IoT, Analytics and Mobility
    37. Competing in Digital Transformation and Mobility
    38. Ambiguity and Digital Transformation
    39. Digital Transformation and Mobility - Macro-Forces and Timing
    40. Mobile and IoT Technologies are Inside the Curve of Human Time

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    Kevin Benedict
    Senior Analyst, Center for the Future of Work, Cognizant
    View my profile on LinkedIn
    Follow me on Twitter @krbenedict
    Subscribe to Kevin's YouTube Channel
    Join the Linkedin Group Strategic Enterprise Mobility
    Join the Google+ Community Mobile Enterprise Strategies

    ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

    Interviews with Kevin Benedict