Speed impacts us in many
different and unexpected ways. It can
alter how we perceive the world. For
example, a person might say they live 5 minutes from town. Five minutes of walking is a third of a
mile. Five minutes by automobile is 5 miles - by airline it could be over
40 miles. Our perception of five
minutes, and the distance and space that can be covered, changes as technologies advance. Our expectations about what can be
accomplished in 5 minutes are transformed.
Instead of one hour of shopping in a brick and mortar store, we expect
to accomplish the same in one minute online.
Dr. Paul Virilio a “philosopher of speed” wrote that increasing speeds
destroy space, compress time, and alter the way humans perceive reality.
Time-space compression occurs
as a result of technologies that seem to accelerate speed and reduce distances.
Digital technologies such as broadband internet,
IoT, smartphones, social media, webcams, Skype, mobile messaging apps,
satellites, mobile payments, mobile banking, digital commerce, etc. All of these digital technologies and capabilities
enable us to experience events, participate in activities and collaborate instantly
from anywhere in the world. These
capabilities change our expectations and habits, both personally and in our
commercial dealings. Organizations that don’t
recognize how their customers’ realities and perceptions are changing and why -
won’t succeed.
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Kevin Benedict
Senior Analyst, Center for the Future of Work, Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
