Mobile Marketing News Weekly – Week of July 15, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Marin Software, a digital advertising management company, found in its quarterly U.S. Online Advertising Quarterly Report, that 18 percent of paid search clicks come from mobile devices. Read Original Content

Kiip, a startup allowing brands to promote themselves in mobile apps through rewards and contests, has raised $11 million in Series B funding. The company sells its approach as a smarter, more engaging approach to mobile ads, where developers can give their users real-world rewards for achievements in their apps. Read Original Content

Empathica recently issued a survey among 6,500 U.S. Internet users — a little more than half (52 percent) of whom identified as smartphone owners — to take a closer look at how they’re using mobile in stores. Fifty-five percent of smartphone owners said they’ve used a mobile device to compare prices between retailers. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

The latest quarterly report from ad agency TBG Digital indicates that cost per thousand impressions (CPMs) on ads on Facebook rose by 58 percent compared to the same period last year, with overall engagement also up by 11 percent, a reversal of the decline seen last quarter. Read Original Content

According to a survey conducted by EPiServer, 47 percent of respondents selected Amazon as the coolest mobile or social affiliate program they have seen to date followed by eBay at 20 percent, and Shopkick and Wrapp each with five percent. Read Original Content

The mobile ad market in China is so small that if the top 10 ad networks there were combined they still might not be as big as the fifth largest network in the U.S. in terms of monetization power, according to Opera evp/consumer mobile Mahi de Silva. Read Original Content

Mobile Marketing News Weekly – Week of July 8, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a new report from Juniper Research, in-app advertising spend across all mobile devices will reach $7.1 billion by 2015. Read Original Content

Budgets for mobile marketing will get bigger next year, according to a new study conducted by Strongmail and presented by eMarketer. The study suggests that 70 percent of marketers will ramp up their mobile budgets in 2013. Read Original Content

Registration is open for the third annual Mobile Marketing Summit: Holiday Focus 2012 New York conference Thursday, September 13 featuring speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg, NBC News Digital, Millennial Media, ForeSee and Vibes Media. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile advertising, and not in-app purchases, will be the main monetization model for game developers targeting the Southeast Asian market because of the lack of convenient carrier payment methods in the region currently, according to one executive at Gree Ventures. Read Original Content

Launched in February 2012 internationally, Facebook mobile advertising is now available in South Africa through its sub-Saharan representative, Habari Media. Read Original Content

According to Lookout Security, five percent of free mobile applications include “aggressive” ads that invade privacy, change settings or deliver ads outside the context of the app, affecting 80 million downloads. Read Original Content

Mobile Marketing News Weekly – Week of July 1, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a new report from Juniper Research, in-app advertising spend across all mobile devices will reach $7.1 billion by 2015. Read Original Content

Boston-based Fiksu has raised $10 million to expand the growth of its mobile app marketing platform. The second round of funding comes from Qualcomm and Charles River Ventures. The company will use the funds to expand its mobile app user acquisition platform. Read Original Content

Researchers at EMarketer have said that in 2014, Twitter ad sales, which account for almost all its revenue, will rise to $540 million from $139.5 million last year. The closely held company doesn’t release sales figures. Mobile is a key part of its growth effort. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Online movie ticketing service Fandango said Tuesday that its ticket sales rose 28 percent in the second quarter, with purchases by cell phone more than doubling from a year ago. Read Original Content

Coca-Cola executive Wendy Clark is using her role as a Facebook adviser to outline what she says is a top reason the social networking service needs to get mobile advertising right: reaching emerging markets. Read Original Content

Some users of the latest version of Apple’s handset will get a marketing message from Samsung offering as much as $300 to people who trade their Apple device for a Samsung device. Samsung’s strategy is helping fuel a boom in mobile advertising, which Bank of America Merrill Lynch predicts will surge to $18.3 billion in 2015, from $3.6 billion last year. Read Original Content

Mobile Marketing News Weekly – Week of June 17, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Facebook, the world's largest social network, says it is working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts. Read Original Content

Mobile marketing delivers a higher return-on-investment than traditional marketing programs, according to new research findings from Luth Research, a research partner of the Mobile Marketing Association. Read Original Content

Mobile marketing and advertising solutions provider Velti has been named the winner of the 2012 Juniper Future Mobile Award in the mobile advertising category. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Escalating mobile device penetration and changing consumer lifestyle are driving mobile marketing in India. A new report from Netscribes entitled Mobile Marketing in India 2012 describes a market with strong growth potential.  Read Original Content

Like search and social before it, the rapid and widespread adoption of new technology -- in this case, mobile apps -- will increasingly pitch marketers in a heated battle for surface area in an entirely new theater of operation: the app stores. Read Original Content

Mobile Marketing News Weekly – Week of June 10, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Consumers are spending 10 percent of their media attention on mobile devices while the medium only commands a mere 1 percent of total ad-spend. Comparatively, print medium attracts only about 7 percent of media-time, but still captures an astonishing 25 percent of the total U.S. ad-spend, with print receiving 25-times more ad money than mobile. Read Original Content

In a joint study, the IAB Mobile Marketing Center of Excellence and IAB Europe, the industry bodies, and IHS Screen Digest, the research firm, reported that mobile ad spend will hit $5.3 billion in 2011. Read Original Content

The Massachusetts Bay Transportation Authority will roll out a mobile phone payment system for commuter rail passes and tickets in the fall, and sign-ups are now under way for riders who want to get involved with the first trial runs of the new technology. Read Original Content

The Louisiana Sheriff’s office is streamlining its traffic citation process with the Apple iPad Socket Mobile Barcode Scanner, and Zerion Software's iFormBuilder Data Collection Platform.  The SAAS Mobile Ticketing/Citation system will save time, reduce data entry errors and improve efficiency for law enforcement. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

FunMobility Inc. has announced the commercial availability of the AppWidget Mobile Engagement Platform, an integrated SaaS mobile marketing suite designed to boost user engagement and enable true mobile relationship management. Read Original Content

Although IDC has forecasted that the skyrocketing growth in mobile marketing may slow to a more modest rate when compared to the tremendous explosion it has seen over the last couple of years, Windows Phone 7 will be surging ahead to level its playing field with iOS and Android, and will be working with Nokia in order to try to achieve this goal. Read Original Content

eMarketer estimates more than 880 million consumers in China—nearly two-thirds of the country’s population—will own at least one mobile phone by the end of this year.
But marketers in China are not flocking to mobile as an advertising medium. The country’s advertisers now spend less than 1.5 percent of total ad spending ends up in mobile. Read Original Content

Mobile Marketing News Weekly – Week of May 27, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Sense Networks has introduced a pair of new ad services to help marketers and publishers hone in on their mobile audiences through its platform analyzing real-time location data from phones, GPS devices and Wi-Fi. Read Original Content

Out-of-home media owner Eye will next month begin a rollout of what it says will be the world’s largest mobile-enabled network of advertising locations. Read Original Content

According to the findings of the soon-to-be-released Q1 2012 Rhythm Insights Report from Rhythm, in-stream video ads are out performing online ads by 31 percent. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Newly released information from Google indicates mobile Web impressions publishers in all verticals except travel saw double-digit growth in the fourth quarter of 2011. The strongest vertical in mobile usage was Shopping, followed by Food & Drink and People & Society. Read Original Content

Stagecoach Group has teamed up with Everything Everywhere to transform how consumers use tickets to journey on public transport. The two companies have announced the first government-standard commercial deployment of mobile contactless transport ticketing in the UK. Read Original Content

Mobile Marketing News Weekly – Week of May 20, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A recent study estimates mobile advertising will be a $5.04 billion industry by 2015. HighTable, a startup social website for professionals, compiled data about key factors in the growing mobile marketing space in an infographic. Read Original Content

The Holy Grail of marketers used to be a home telephone number and address. Direct mail and telemarketing, despite being some of the most hated forms of advertising, are historically effective. Now mobile takes marketers closer to consumers than direct mail ever will. Read Original Content

The Australian group buying industry generated $123.5 million in Q1 2012 representing a 72 percent growth over the same period last year. Despite the phenomenal growth, the market contracted by 14 percent on last quarter. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Facebook shares fell 11 percent Monday, highlighting the challenges the No. 1 social network faces to live up to its frothy market value. Facebook already has some 488 million mobile users, its fastest-growing platform, but hasn't yet unveiled a strategy to make money in the field. Read Original Content

Tremor Video, the largest independent online video technology company, has announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience. Read Original Content

Mobile Marketing News Weekly – Week of May 13, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Global mobile location-based advertising and marketing revenues will soar to almost €5 billion ($6.47 billion) by 2016 and account for close to 30 percent of all mobile advertising and marketing income, Berg Insight predicts. Read Original Content

Travel guide publisher Fodor’s Travel has enhanced its mobile applications with several integrations designed to make it easy for users to go from researching to booking reservations or purchasing tickets without having to leave the app. Read Original Content

Beverage giant Coca-Cola has launched a new iAd campaign that gives users the chance to vie for prizes by playing a mobile game. The ads are running on iAd’s network inside iPhone applications including TV Guide and CBS News. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Flurry has released the results of its mobile marketing study, which has shown that Android is suffering from a serious monetization issue, as its developers are being paid only 24 cents for every dollar made by those for iOS. Read Original Content

A new report from mobile marketing and advertising firm Velti, which is based on mobile device ad impressions, shows the new iPad’s growth into the mobile market slowed after an initial surge. Currently, the new iPad represents 8 percent of mobile ad impressions. Last year, at the same point in its release cycle, the iPad 2 had already captured 13 percent of the market. Read Original Content

Social media advertising revenues will grow from $3.8 billion in 2011 to $9.8 billion in 2016, representing a compound annual growth rate of 21 percent, according to BIA/Kelsey's U.S. Local Media Forecast. Read Original Content

Mobile Marketing News Weekly – Week of April 29, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

With over 258 million wireless lines in the U.S. alone, mobile marketing’s potential has never been so great. Plus text messaging, globally, has twice as many active users than traditional email campaigns and, unlike email most mobile users don’t feel like the message they receive on their mobile phones is spam. Read Original Content

Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week. Google has announced four new tools: a new Mobile App extension for AdWords, additional information to the click-to-download format, the ability to see Google Play stats in AdWords, and Custom Search Ads for mobile apps. Read Original Content

A report titled 'The State of Mobile Search Advertising in the US' dated March 2012 indicates about 12 percent of all Internet traffic in the United States comes from mobile devices that include smartphones and tablets. In addition, average click through rates on smartphones and tablets is higher than on desktops and laptops. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

In Q1 2012, 36.8 percent of North American mobile ad impressions occurred on iOS devices, up 3.7 percentage points from 33.1 percent in Q4 2011, reports mobile ad network InMobi. 34.1 percent occurred on Android devices, up 1.6 percentage points from 32.5 percent; and 7.3 percent on BlackBerry devices, down 4.6 percentage points from 11.9 percent. Read Original Content

Last year, the buzzword in e-commerce was Groupon and its myriad of competitors that offered daily online coupons to entice shoppers in a down economy. Now, the latest fashion in retail is social gifting, where people get together on Facebook to buy each other gifts. Read Original Content

Local advertising is expected to dominate mobile ad spending. Google says 40 percent of mobile searches are for local information.  Miscrosoft says 53 percent.  Content consumption in mobile is different than wired and what stands out is the consumption of local information on mobile devices. Read Original Content

Mobile Marketing News Weekly – Week of April 22, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

In 2012 global revenue from mobile advertising and content will hit $67 billion, according to a new Strategy Analytics forecast. Read Original Content

According to GroupM, an ad agency that released a white paper on digital auctions, Twitter's new self-serve ad platform could generate $300-400 million in ad revenue this year. Read Original Content

The Massachusetts Bay Transportation Authority and Masabi US Ltd, a pioneer in transit mobile ticketing, will bring mobile ticketing to MBTA commuter rail riders this fall. Once tickets are purchased, customers will be able to use and display directly via their phone screen. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

In the United States and Western Europe, apps are becoming the key distribution mechanism for media on mobile phones, with marketers spending $1.7 billion on in-app ads versus $934.5 million on mobile display ads. Read Original Content

By 2017 Pivot predicts that Facebook’s mobile ad revenues could represent 22 percent of the non-search mobile ad market, bringing in $490 million. Read Original Content

Mobile Marketing News Weekly – Week of April 15, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A new report from mobile marketing company Velti says that at the end of 2011, iOS and Android both had a 50 percent market share, but iOS pulled ahead in March, with a 53 percent market share for the month. The report is based on data collected from 33,405 apps via the Mobclix Exchange, which Velti acquired in 2010. Read Original Content

A new report from Juniper Research reveals the mobile ticketing market will more than quadruple to 23 billion tickets sent by 2016. The report estimates that four billion tickets were delivered during 2011 for airline, transport and entertainment events. Read Original Content

Pinterest is taking over the mobile and online space with brands and retailers such as eBay, Amazon and Sephora adding “Pin It” buttons to their product pages, thus encouraging m-commerce and e-commerce sales. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

According to a new study by eMarketer, by 2013 the majority of mobile phone subscribers will have a smartphone, making it important to consider the role mobile may play for the future of your business. To help you stay up-to-speed on the latest trends in mobile and how they affect your business, check out this roundup of stats. Read Original Content

2012 may be the year mobile marketing finally starts to pay off. The buzz phrase driving mobile ad spending is “hyperlocal mobile,” or ads targeted to individuals in specific, relatively. Read Original Content

With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user adoption is changing almost daily, with consumers actively changing the way they consume, share and publish. Check out the top four current trends in mobile marketing. Read Original Content

Mobile Marketing News Weekly – Week of April 8, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

In Forrester’s “Combine social and mobile to build business-to-business customer relationships” study, the research company looked at how social media and mobile can be used together to cultivate a relationship with customers. The report also looked at how business-to-business professionals expect their marketing budgets to be used in 2012. Read Original Content

Mobile paid search budgets grew 221.1 percent during the first quarter of 2012 as smartphone and tablet penetration continues to grow, according to a new report from IgnitionOne. Read Original Content

The gap between smartphone and tablet behavior continues to grow, signaling how the two devices need to be treated with different marketing campaigns, according to a new study from Forrester Research. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Samsung has joined forces with OpenX Technologies to offer a mobile advertising platform to compete with similar services offered by Google and Apple. AdHub Market allows advertisers to focus their commercial messages on Samsung's tablets and smartphones. Read Original Content

Clickatell has released its new Clickatell Mobile Campaign Manager, a CMCM platform that can be accessed from any web browser and provides simple, straightforward setup and operation. CMCM uses a 5-digit U.S. short code origination address to send text messages to U.S. mobile phone numbers. Read Original Content

According to research conducted by Markets and Markets Business Market Research Firm, the global worth of the mobile applications market is set to reach $25 billion by 2015, which will establish an increase in value of $6.8 billion on the figures recorded in 2010. Read Original Content

Mobile Marketing News Weekly – Week of April 1, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to the latest edition of Mobile Messaging Futures, recently published by Portio Research, MMS – launched after the initial success of SMS to deliver multimedia content – has until recently been the second greatest revenue generating non-voice service, after SMS. Read Original Content

You are missing an opportunity if you do not have a mobile website and marketing strategy. According to Forrester Research, a mobile marketing agenda is on three out of four marketers’ lists this year. Read Original Content

New research from Forrester shows that although tablets were designed to be portable computers, the devices are being used primarily while users are stationary and at home and are also more likely to interact with shopping, banking and other time-consuming commerce-related activities. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

According to a recent study by Verve Wireless, over 50 percent of consumers say it’s very important their next car be mobile-friendly (capable of syncing with apps on their smartphone or be Bluetooth-enabled, for example). Read Original Content

At the recent Mobile Marketing Association Forum in Singapore, Gavin Mehrotra, director of international media for Coca-Cola Co., started his presentation stating categorically that: "SMS is the No. 1 priority in mobile at Coca-Cola.” Read Original Content

Mobile Marketing News Weekly – Week of March 26, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to the latest data presented by YouGov, a survey on SMS and mobile phone marketing showed that 65 percent of people like receiving offers on their mobile phones and 75 percent of smartphone users prefer receiving offers via SMST. To review all the morsels of info found in the YouGov study, check out their infographic. Read Original Content

Advertising on mobile devices rocketed by 157 percent in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study. Read Original Content

Catalyst Financial Resources LLC has released a report on the future of mobile media advertising and marketing. In the report, Catalyst gave a bullish outlook for the mobile marketing industry. The report indicates U.S. advertising spending is expected to grow to $169.5 billion in 2012 from $158.9 billion in 2011. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Coca Cola is counting on mobile to help realize CEO Muhtar Kent's 2020 Vision Plan of doubling 2010 revenue to $200 million by 2020. Earlier this month the company launched an update of its 1971 ad, "I'd like to buy the world a Coke", reconfigured for the mobile age. With a few taps of the Smartphone, consumers can really “buy the world a Coke” and even add a personalized message. Read Original Content

By year's-end, mobile will contribute 25 percent to total paid-search ad clicks, up from 12 percent. By then, U.S. mobile campaigns will contribute about 23 percent to Google's paid-search revenue in the United States. Read Original Content

Mobile Marketing News Weekly – Week of March 19, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Earlier this month mobile operator SingTel purchased mobile ad company Amobee for $321 million in an all-cash deal. Read Original Content

Small business interest in mobile advertising is up sharply, according to Ad-ology Research. More than 20 percent of small business decision makers said they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Read Original Content

Advertising on mobile devices rocketed by 157 percent in 2011 in the UK, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

A survey released last month from mobile advertising network Greystripe found that 53 percent of smartphone users and 27 percent of iPad users search for movie listings, times and locations on their mobile devices. Within a few weeks, you'll be able to skip the box-office line and head straight to your seat by swiping your mobile device over a scanner. It can read the bar code of an electronic ticket purchased with an app. Read Original Content

The tech marketing - specifically the mobile device market - is exploding around the globe. In the U.S. the growth has been staggering over the past year, in all corners of the country. MaxPoint Interactive finds tech products are getting the most consumer interest on both the east and west coasts - San Francisco, Miami, New York and West Palm Beach - are among the top ten most interested cities for technology products. Read Original Content

Mobile Marketing News Weekly – Week of March 12, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

As Twitter launches mobile ads — 66 percent say they don’t want smartphone ads as indicated in this infographic. Read Original Content

College campuses are the new targets of choice for leading mobile ad firms like Touchpoint. Touchpoint revealed a nationwide deployment of its mobile technology to over 130 college campuses in what it dubs the “Campus Connection.” Read Original Content

A new report by Nielsen showed that mobile advertising on tablets is leading to an impressive number of purchases on other devices. Among owners of tablets like Apple’s iPad in the U.S., U.K., Germany, and Italy, 29 percent made purchases on a PC after seeing ads for those goods on their tablet. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

On the back of tickets to Los Angeles Lakers games Toyota has been advertising ToyoTags, its mobile marketing app, that allows consumers to enter sweepstakes or receive information about a car special. Downloads of the app increased 600 percent the first week and 700 percent the second.  Read Original Content

NY Waterway has installed GPS technology on town buses that take passengers from Fort Lee, Cliffside Park and Edgewater to the Edgewater ferry landing, enabling residents to track buses via the web or a new mobile app. Read Original Content

Mobile Marketing News Weekly – Week of March 5, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Key mobile marketing stats and trends are included in comScore's annual mobile report, "2012 Mobile Future in Focus. According to the report, 48.1 percent of all U.S. mobile subscribers owned a smartphone as of December 2011, up 21.1 percentage points from 27.0 percent one year earlier. Read Original Content

Facebook has announced a new suite of advertising products intended to insert more ads into Facebook’s traditionally clean interface and to take more advantage of mobile ads, where the company has struggled. Read Original Content

According to a February 2012 YouGov survey, two-thirds of adults in the U.S. are fed up with receiving too many digital ads. As a result of this digital deluge, 20 percent of U.S. consumers say they will not patronize a business or purchase its products if their advertising becomes a nuisance. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Google's digital marketplace for mobile applications, music, movies and books is unifying under a new name in an effort to spruce up the shopping experience. The Android Market will be known as the Google Play Store. Google's eBookstore and recently launched music service will also be part of the Google Play Store. Read Original Content

New figures out from Jumptap indicate that in the month of January, Android and Apple combined made up 91 percent of all smartphone traffic in the U.S. mobile ad network, representing a new high for the two most-dominant mobile phone platforms. Read Original Content

Mobile Marketing News Weekly – Week of February 27, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Research firm Nielsen surveyed more than 20,000 mobile consumers in the U.S. and found a strong correlation between age, income, and smartphone ownership. Adults aged 24 to 34 showed the highest proportion of smartphone ownership. 66 percent indicated they owned a smartphone.  Read Original Content

A recent IAB study reported that 63 percent of top brand marketers have increased their mobile advertising spending over the last two years, and that 72 percent plan to increase advertising spending over the next two years. Read Original Content

According to the latest Mobile Audience Insights Report from JiWire, 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message. The survey also found that 21 percent of consumers search for a coupon on their mobile device while in a store. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Groupon announced that its mobile apps broke records in December 2011, with 25 percent of all of its deals in the region purchased via a mobile device. The company saw over 26 million app downloads of its Groupon Now app, helping to increase its mobile user base by more than three times to nine million, tripling its figures since December 2010. Read Original Content

A YouGov study last year found that almost half of Apple users (46 percent) and 42 percent of O2 customers remember seeing advertising on their mobile device. The study also discovered that 88 percent ignore ads in apps and 86 percent ignore ads on the mobile web. Read Original Content

According to a new survey sponsored by AisleBuyer, a Boston-based in-store mobile commerce firm, a total of 60 percent of smartphone-carrying shoppers said they would use their cell phone to pay during an in-store shopping trip if it meant they didn’t have to wait in line. Read Original Content

Forecasters at PQ Media predict that the mobile and social media industry will grow into a $100 billion market by 2015, so expect to see many mobile marketing solutions roll out between now and then.  Read Original Content

Mobile Marketing News Weekly – Week of February 20, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Google studied online shopping behavior for the U.S. in the 2011 holiday season, which revealed a number of interesting stats. 41 percent of those who used mobile phones to shop made a purchase directly on their smartphone. 46 percent researched an item on their smartphone, and then went to a store to make their purchase. 37 percent researched an item on their smartphone then made their purchase online. Read Original Content

While actual mobile-shopping purchase transactions accounted for only two percent of e-commerce sales in 2011, the Kellogg Shopper Index – in a survey of 1,400 consumers -- found that more than half of in-store shoppers report having occasionally used their Internet-enabled mobile devices as a price-comparison tool while in stores. Read Original Content

SToday, xAd, one of the largest mobile-local ad networks in the U.S., has released its quarterly Mobile-Local Search Stats, a first-to-market report on mobile-local search usage and trends. Based on data from comScore, the growing smartphone market resulted in an influx of users accessing local information via their devices, up two percentage points from 75 percent (as reported in Q3) to 77 percent. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

A new report from Juniper Research indicates that augmented reality technology will generate $2 million in 2012, but will jump to as much as $714 million annually by 2014. Augmented reality mobile marketing revenue will largely be driven by subscription-based services, advertising and AR-based app downloads. Read Original Content

According to the "Mobile Audience Insights Report", 80 percent of the on-the-go audience preferred locally relevant advertising, and 75 percent were more likely to take an action after seeing a location-specific message. Read Original Content

Mobile Marketing News Weekly - Week of February 6, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Facebook is expected to roll out a mobile advertising platform in early March 2012, a move intended to create a new revenue stream before the social networking giant goes public this spring. Read Original Content

According to Google, 69 percent of American smartphone users access the Internet every day. Data usage in the U.S. was up 89 percent in 2011. By the end of 2012, U.S. mobile ad spending is expected to reach $2.61 billion, up from $1.45 billion in 2011, according to digital marketing firm eMarketer. Read Original Content

According to research firm IDC, mobile display advertising attracted less than 20 percent of total ad spending on mobile marketing, as reported by Digiday. The majority went to paid search. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

The global mobile advertising market was $1.5 billion in 2010 and is expected to grow to $17.6 billion in 2015. Read Original Content

Thanks to the rapid growth in active smart mobile devices worldwide, from an estimated 509 million last year to an estimated 914 million in 2012, Google’s mobile ad revenues are expected to more than double from an estimated $2.5 billion last year to $5.8 billion in 2012. Read Original Content

Mobile network company Inneractive has massive increases in mobile ad requests. Apple’s iOS and Google’s Android increased 981 percent and 759 percent respectively across Inneractive’s network. Read Original Content
Econsultancy's 2012 report found that while over 68 percent of companies and agencies are increasing their digital marketing budgets this year, just 16 percent are increasing their spend on traditional marketing channels. Read Original Content

After analyzing 164,255 pages from the top 100 magazines, Nellymoser has noted a 617 percent increase in the use of QR codes, including Microsoft Tags and barcodes between January and December 2011. Read Original Content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.