Wednesday, June 08, 2011

Mobile Marketing News Weekly - Week of June 6, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Mobile shopping could deliver a 4.5 billion pound boost to Britain's economy by 2016 and a further 13 billion by 2021.  This is largely due to EBay’s mobile shopping service.   Read Original Content

Groupon has filed documentation to raise as much as $750 million in an initial public offering, revealing a short history filled with skyrocketing sales and steep losses.  Read Original Content

PriceGrabber reports that 29 percent of smartphone users shop using mobile phones.  Read Original Content

TheFind has launched CATALOGUE that uses content from paper catalogues from retail stores and displays them on tablets such as the IPad and Android tablets.  Stores that are using TheFind’s new application include Sephora, Uggs and Crate and Barrel.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

Nearly 80 percent of U.S. smartphone and tablet users are now comfortable making mobile purchases according to the latest Mobile Audience Insight Report from location-based company JiWire.  Read Original Content

Shoppers browsing a mobile commerce site on a tablet, such as an iPad, are more likely to make a purchase than those shopping via a smartphone, finds new research from The E-tailing Group Inc.  Read Original Content

Research firm Kinetic Worldwide has found that U.K. customers are becoming more comfortable with QR codes.  Read Original Content

In first quarter 2011, mobile Wi-Fi hotspot provider JiWire found that nearly half the users of its hotspots would be interested in checking in.  This is up from 27 percent in the previous quarter.  Read Original Content

Google reached several advertising milestones in May, including passing Yahoo for the first time in display advertising.  Google currently controls 14.7 percent of mobile ad revenues in the United States.  Read Original Content

Recent Articles by Kevin Benedict

Where Should Mobile Intelligence Reside?
Upcoming Mobility Events of Note
Windows Phone 7 and Italian Railroad
Will Microsoft’s Mango Shake Enterprise Mobility, Part 1?
The Importance of Mobile EAM and M2M

Upcoming Events

ClickConnect Europe Customer User Forum, June 8th-10th in Cannes, F
Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.



*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.