Kevin's Mobile Retailing News Weekly - December 21, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

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New research from Berg Insight shows the total value of the global mobile marketing and advertising market will grow from $2.25 billion in 2009 at a CAGR of 41 percent to $17.9 billion in 2015. This will then correspond to 15.7 percent of the total digital advertising market or 3.4 percent of the total global ad spend for all media.

http://www.von.com/news/2010/12/global-mobile-ad-market-growing-fast.aspx

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Thirty percent of respondents to a recent survey said they expected to use mobile coupons during this holiday season. Interestingly, only 14 percent said they normally use mobile coupons.

http://www.clickz.com/clickz/news/1932818/holidays-report-mobile-shoppers-coupons

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Mobile marketing is certainly getting plenty of attention these days and for good reason. Targeted mobile campaigns, both B2B and B2C, are finding traction. It appears that today’s leading marketers realize we are only beginning to scratch the surface of mobile’s enormous potential.

http://blogs.forbes.com/lisaarthur/2010/09/30/connecting-mobile-to-the-marketing-mix/

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London based mobile ad network Adfonic has released a study regarding the hourly click patterns of smartphone users, which can help advertisers target ‘temporally”.

http://www.mobiadnews.com/?p=5043

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Retailers used to think they had customers in the bag, coaxing them inside stores by enticing them with specials. Now, thanks to mobile shopping programs, competitors can match or beat a store's prices—even as customers are standing in its aisles.

http://mobile2.wsj.com/device/article.php?mid=8&CALL_URL=http://www.wsj.com/article/SB10001424052748704694004576019691769574496.html

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A recent survey, conducted completely via mobile Web, indicates that consumer spending over the holidays will increase from last year for Americans under the age of 30 but decrease for the over 30 age bracket; and regardless of their spending, a lot of them will be using their mobile phones for comparison shopping even before they go into a store.

http://www.wirelessweek.com/News/2010/12/Business-Survey-Shoppers-Under-30-Spending-More-Mobile-Content/

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Visa has launched a mobile shopping application for Apple’s iPhone to enable holders of Visa cards to access various merchant discounts using their mobile phones.

http://www.americanbanker.com/news/visa-launches-mobile-shopping-1030012-1.html

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Location aware services like Foursquare offer an opportunity for small businesses to promote themselves, but are they popular enough to justify the effort?

http://www.cbc.ca/technology/story/2010/11/08/f-smallbiz-foursquare-small-business-facebook-places.html

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Smartsoft Mobile empowers some of the world’s largest multi-national organizations to extend and improve business processes by providing mobile solutions to their employees and customers. Smartsoft has more than 700 experienced ERP/mobile consultants with over 5,000 man years of experience helping 400,000 plus mobile users achieve their business goals with powerful mobile B2B and B2C applications, designed and developed specifically for today’s popular consumer and industrial grade mobile devices. For more information please visit, http://www.smartsoftmobile.com/.  This newsletter is sponsored in part by Smartsoft Mobile Solutions.

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Online retailers and retail trade and research organizations are forecasting a very merry holiday in cyberspace, with promotions making it increasingly enticing for shoppers to let their fingers do the buying.

http://www.bizjournals.com/sanjose/blog/2010/12/virtual-coupons-mobile-apps-push.html

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The short term growth of mobile online shopping has been nothing short of phenomenal. In the United States, purchases attributed to mobile online shopping, excluding travel, grew from $396.3 million in 2008 to an impressive $1.4 billion in 2009.

http://hollywoodindustry.digitalmedianet.com/articles/viewarticle.jsp?id=1293043

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U.S. retailer Best Buy traditionally attracts buyers with the promise of lowest prices; but now it’s a promise they have to keep – or part with a significant part of their business, writes The Wall Street Journal.

http://seerpress.com/smartphones-a-headache-for-retailers-savior-for-shoppers/18340/

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Research firms have already predicted a big uptick in shopping via mobile device this holiday season. IDC, for instance, has projected that mobile shopping "Warriors" and "Warrior Wannabees" spending through all channels including mobile will account for 28 percent, or $127 billion, of the $447 billion the National Retail Federation forecasts that U.S. consumers will spend this holiday season.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=140147

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New forecasts out from ABI Research estimate revenue from mobile display ads is set to reach $1.5 billion by 2016.

http://www.mobilemarketingwatch.com/abi-forecast-revenue-from-just-mobile-display-ads-to-reach-1-5-billion-in-2016-11974/

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Company spending on online marketing through mobile phones has grown by nearly 2.5 percent in a six month period this year as more firms look to take advantage of the growing advertising medium.

http://www.hostway.co.uk/news/online-marketing---search/mobile-marketing-revenues-to-grow-to---950-million-by-2016-research-shows-800290161.html

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Best Buy is testing techniques such as geolocation mobile marketing alongside national press and radio activity to push its message to a national audience.

http://www.marketingweek.co.uk/sectors/retail/best-buy-looks-ramps-up-mobile-ahead-of-national-push/3021725.article

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Kevin Benedict, SAP Mentor, SAP Top Contributor, mobile industry analyst and experienced mobile industry executive, offers both one and two day onsite workshops designed to educate and inform executives and management teams on enterprise mobility and mobile strategies for businesses. This workshop is designed to provide a complete overview of enterprise mobility and what it means to the business. The workshop is customized based upon the needs of participants. For more details, visit http://mobileenterprisestrategies.blogspot.com/p/workshops.html.

Recent Articles by Kevin Benedict

B2M mProdigy and Mobile Application Analytics
HTML5 and Workforce Management and Service Optimization Solutions
Mobile Expert Interview Series: SAP's Nick Brown
Mobile Expert Interview Series: ClickSoftware's Founder Dr. Moshe BenBassat
Mobility Vendor Strategies for Supporting SAP's Unwired Platform
Syclo and the SAP Unwired Platform
What are Your Predictions for Enterprise Mobility in 2011?
Santa Goes Mobile this Holiday Season

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Archived editions of Kevin's Mobile Retailing News Weekly are available at http://mobileenterprisestrategies.blogspot.com/p/mobile-retail-news-weekly.html

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

Also available are Kevin’s Mobile Money News Weekly and Kevin’s Mobility News Weekly.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin: http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.