Kevin Benedict's What's New in HTML5 - Week of July 8, 2012


Would it be useful for you to have the latest data on HTML5 and enterprise mobility?  If so, please take the following short survey and get the complete report free!

Now for the news...

In a recent interview, IBM’s Bob Sutor listed the progress HTML5 has been making including support from major mobile vendors, active standardization efforts, and a growing ecosystem of third-party tools that has been fueling recent success and adoption of HTML5.”  Read Original Content

Content optimization system Inbound Writer has announced the availability of a new release, rewritten entirely in HTML5 and available for Apple’s iPad and other smartphones and tablets with compliant browsers.  Read Original Content

The number of the top 100 websites using HTML5 storage has doubled in the last year, from 17 in 2011 to 34 currently in 2012.  The number using Flash has dropped from 37 to 13.  Read Original Content

YoYo Games is highlighting its Gamemaker: Studio’s HTML5 abilities by publishing seven of the hit games on the Google Chrome Web Store.  The game development tool allows studios to export Android games to HTML5 with "no additional porting or development resources required."  Read Original Content

Offering “an example of the power behind tools that small, resource-constrained publishers can now use to distribute their content across different platforms”, MIT Sloan Management Review has released a new web app for tablets using HTML5.  Read Original Content

The makers of the Dolphin browser want to show developers that HTML5 is a “strong foundation to build on”, and have announced the Dolphin Garage program which opens up access to nearly 150 APIs.  Read Original Content

Flash has been replaced with HTML5 in Google’s Android 4.1 “Jelly Bean” operating system.  “HTML5 is now universally supported on major mobile devices, in some cases exclusively, which makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms.”  Read Original Content

Facebook has rebuilt its iOS app, abandoning HTML5 for Objective-C.  The new app is reportedly much quicker and will be available in July 2012.  Read Original Content

Mozilla’s open mobile project, Firefox OS, will be an open mobile platform where every app and function is based on HTML5.  Carrier partners on record supporting the project are now Deutsche Telekom, Smart, Sprint, Telecom Italia, Telefónica, Telenor and Etisalat.  Read Original Content

Uberflip has developed a new infographic highlighting the rise of HTML5 as a publishing and marketing technology. The infographic is titled “HTML5:  What Marketers Need to Know.”  View the infographic here:  http://www.uberflip.com/blog/infographic-making-a-case-for-html5, Read Original Content

Electronic Arts showcased HTML5 at Google’s I/O conference with Strike Fortress, a social cross-platform game with full 3D graphics and “none of the telltale problems with animation that HTML5 is notorious for”.  Read Original Content

On-device caching is one of the features of HTML5 that mitigate or eliminate many of the pitfalls that come with mobile cloud computing.  Some of the popular mobile apps that take advantage of on-device caching are:  Google Maps for Android, CIA World Factbook (for BlackBerry and Android), and NewsRob Pro.  Read Original Content


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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility News Weekly – Week of July 8, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly

Enterprise mobility is evolving so fast that I thought it prudent to conduct a mid-year enterprise mobility survey with 20 short questions and share that information with you.  For that purpose,  I would be most grateful if you would take a few minutes to answer these questions and share your insights.  I will compile the survey results into a report and share it FREE with all survey participants. Please take the survey here.

ezprints, Inc., has launched "Share Your Voice," a new iPhone application that enables voters to send a printed postcard expressing their views to the presidential candidates.  Read Original Content

Verizon Wireless and Research In Motion have announced the BlackBerry® Curve 9310 smartphone, a stylish new smartphone for socially connected customers.  Read Original Content

A report from Russian wireless carrier MTS reveals that Apple's share of the country's emerging smartphone market revenue slipped during the first quarter of 2012 while Samsung doubled its presence mostly at the expense of former leader Nokia.  Read Original Content


ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware.


In 2007, nine million Americans owned a smartphone – four percent of the entire mobile market. Today, nearly 110 million Americans own one, and by the end of the year smartphone owners will become the new mobile majority in the U.S., according to Comcast.  Read Original Content


More than 28 million people in the UK used smartphones during the three-month average ending May 2012, up 38 percent from a year ago. Google’s Android was the top smartphone operating system with 42.1 percent of market share by operating system.  Read Original Content

Industry analysts expect mobile app marketing to reach $7 billion in worth by 2015. Juniper Research said that in-app advertising was expected to grow quickly, with companies integrating their marketing schemes into the downloadable applications.  Read Original Content

First Report - Mid-Year Enterprise Mobility Survey

I have just scanned through the first 53 survey responses, and wanted to share an early result.  By the way, if you have not already taken the quick survey, please do so here!  You will receive the final survey report free if you take it.

The question: What are your biggest challenges to implementing enterprise mobility today?  The top four challenges identified so far in order are:
  1. Choosing which mobile operating systems to support
  2. Selecting the right mobile security platform
  3. Determining the right ERP integration strategy
  4. Selecting the right mobile platform
Please invite all of your contacts to also take this survey so we can get the most accurate information possible to base our strategies on.  Here is the survey link, http://survey.constantcontact.com/survey/a07e64mo7lmh4g6ur76/start.  Remember, anyone that takes the survey gets the final report free!

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Guest Blog: Mobile DSD - A Requirement

Mobility Expert Alok Pant, CEO of Unvired, shares his insights on mobile DSD (direct store delivery) in this guest blog.

In a world of fast changing tastes and instant gratification, my can of favorite beverage had better be on the shelf. If not, the retailer and supplier will have lost a loyal customer.  Direct Store Delivery (DSD) is a vital process that brings foods and beverages to the shelf. Mobilizing the DSD process makes the supply chain much more efficient, and ensures that the shopping experience is a pleasant one. In the world of enterprise mobility, mobile DSD is not a luxury—it is a must have.

While SAP and other companies have solutions for DSD, the Mobile DSD (MDSD) area remains ripe for innovation.  During our implementations of DSD and MDSD Solutions, customers have shared with us valuable feedback.  The usability of MDSD solutions can be improved to enhance sales and productivity of the delivery drivers.  The User Interface can be simplified for data entry and screen navigation. In many cases, there is a need to re-engineer the process flow to meet our clients' needs. 

One area to improve is in Sales Order creation.  Immediate Sales Order replication to SAP can trigger the follow up leading to faster order fulfillment. Another area to improve is Customer Surveys. During the store visit, the supplier personnel collect customer data via surveys. This survey data can be integrated with CRM systems like SAP CRM, which can be fed into BW and analytics can be utilized to make better decisions. 

Another insight from our customers is that it would be good to integrate the MDSD application with Asset Maintenance/Plant Maintenance systems to create and access Notifications.    Many times, the drivers are doing multiple things —taking orders, merchandising as well as conducting maintenance and repairs on a variety of assets the supplier has deployed at the retailers - think refrigerators as an example. 

Some customers have unique requirements for mobilizing DSD, and only a custom MDSD solution will work.  In these cases, we utilize our domain expertise and deliver a custom MDSD solution.   We also give our customers the option of either an on-premise or in the cloud solution.

Mobile DSD in conjunction with DSD has benefits for both the CP (consumer products) manufacturer and the retailer.  The supplier can better monitor demand on the shelf, be more responsive, and better control merchandising and promotions. New products can be introduced better and innovations increase. The retailer in turn benefits from lower capital outlays and always having fast moving items in stock. 

So the next time you grab that beverage, thank the process that enables you to quench your thirst - Mobile DSD. 

Alok Pant
CEO
Unvired, Inc.
Houston, Texas
M: 7135602760

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly – Week of July 8, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a new report from Juniper Research, in-app advertising spend across all mobile devices will reach $7.1 billion by 2015. Read Original Content

Budgets for mobile marketing will get bigger next year, according to a new study conducted by Strongmail and presented by eMarketer. The study suggests that 70 percent of marketers will ramp up their mobile budgets in 2013. Read Original Content

Registration is open for the third annual Mobile Marketing Summit: Holiday Focus 2012 New York conference Thursday, September 13 featuring speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg, NBC News Digital, Millennial Media, ForeSee and Vibes Media. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile advertising, and not in-app purchases, will be the main monetization model for game developers targeting the Southeast Asian market because of the lack of convenient carrier payment methods in the region currently, according to one executive at Gree Ventures. Read Original Content


Launched in February 2012 internationally, Facebook mobile advertising is now available in South Africa through its sub-Saharan representative, Habari Media. Read Original Content

According to Lookout Security, five percent of free mobile applications include “aggressive” ads that invade privacy, change settings or deliver ads outside the context of the app, affecting 80 million downloads. Read Original Content

Interviews with Kevin Benedict