Kevin’s M2M News Weekly – September 29, 2010

Welcome to Kevin's M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices that I read each week. I aggregate the information, include the original links and add a synopsis of each article. I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Location Based Services and Mobile Retailing Applications

There is a fast growing segment of the mobile applications market that is rapidly being adopted by retailers.  Retailers and consumer packaged goods companies like Best Buy, Disney, Procter and Gamble, Starbucks, The Gap, American Eagle, Sports Authority and Macy's are all involved in various location based services projects. 

SAP's Consumer Mobile Initiative

SAP is now starting to really deliver vertical specific mobility strategies, ideas and solutions.  I love it!  They are demonstrating that they really understand the power of mobile applications.  Take a look at the following agenda items from their upcoming SAP Retail Forum 2010 in Las Vegas:

Kevin’s Mobile Retailing News Weekly - September 28, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications, mobile payments and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

More on Mobile Scanning Apps and Retail Stores

This morning I read an article written by Ben Lee of Smartsoft Mobile Solutions called Mobile Application Use for On-site Retail.  Ben describes how a number of different retailers have incorporated mobile applications, barcode, QR codes and scanning software into their strategies.