Mobile Health News Weekly - Week of December 19, 2011


The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The Alaska State Medical Association is using smartphone apps to streamline healthcare throughout Alaska by allowing physicians and hospitals to share patient information, including images, through mobile devices. Read Original Content

American Medical ID has rolled out a commerce-enabled mobile site to let medical patients buy identification tags via their handsets. Read Original Content

This past week insurance company Aetna announced that it has purchased iTriage, the popular mobile health app that allows people to schedule doctor appointments, check symptoms and conduct medical shopping through smartphones. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

A new smart phone application, built from the ground up by El Camino Hospital, aims to help locals make informed medical decisions for themselves and their families.
The free app, Family Medical Officer, allows users to access personal and family health records, find doctors by location, and check emergency room wait times at both El Camino campuses. Read Original Content
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Mobile Marketing News Weekly - Week of December 19, 2011


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to ABI Research, the location based services market will likely not see success in the region of Western Europe. However, globally the LBS market is expected to grow 15 percent yearly through 2016. Read Original Content

Ace Hardware is making its first foray into advertising on Apple’s iPad via a new campaign that is featured on The Weather Channel’s iPad application. Read Original Content

Department store chain Saks Fifth Avenue is using its holiday windows to not only draw locals and tourists to its New York flagship in Midtown Manhattan, but to drive mobile-commerce sales as well. The retailer has included a customized QR code in its holiday window display that allows consumers to watch a video or access the brand’s mobile store. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Starbucks China is using mobile advertising to encourage users to check-in on the social network Jiepang as part of a holiday-themed promotion. Chinese users who check-in at locations in China can receive a free increase in their drink size. Read Original Content
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Mobility Charts Weekly - Week of December 19, 2011


The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.



According to a Prosper Mobile Insights survey, 23.5 percent of smartphone and tablet owners say their device has been an integral part of their holiday shopping experience so far and they could not shop without it. Read Original Content



The cellular M2M embedded module market experienced a more difficult than expected year in 2010. Although total unit volumes continued to rise, reaching nearly 34 million units shipped in 2010, total industry revenue fell from roughly $996 million in 2009 to about $841 million in 2010, reversing the upward momentum in revenue seen in 2009 as the market rebounded from its 2008 lows. Read Original Content



The market for EPC RFID hardware exceeded $354 Million in 2010, an increase of more than 140 percent over 2009.  VDC anticipates that the market will continue to experience rapid growth in 2011, with global revenues growing more than 104 percent. Read Original Content


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Conjecture, Enterprise Mobility and Mobile Strategies

Conjecture and the Mobile
Work Force
The word "conjecture" seems the perfect word for companies that try to manage a mobile workforce without a real-time mobile strategy and/or mobile technologies.  What is the definition of conjecture?

Conjecture:  An opinion or conclusion formed on the basis of incomplete information.

If an enterprise has a mobile workforce, deliveries or remote job sites it is imperative that they have real-time visibility into the location and status of their operations, resources and personnel.  Without real-time visibility they are managing through conjecture.  Managing with incomplete information although unavoidable at times, is not ideal.  Reducing the amount of conjecture is certainly the goal of any manager.

Many companies that have historically operated on an "estimate" (aka - conjecture) basis, have never been able to capture the value inherent in a real-time operation.  Managing an operation in real-time requires real-time visibility.  In my recent article on 4D Field Services I discuss the value of adding time to GPS location data.  When you have real-time data on both time and location, you can make real-time management decisions not using conjecture, but on real-time and complete data.





Companies seeking productivity gains, efficiencies, better customer service and cost reductions will benefit from reducing conjecture by deploying mobile solutions that enable their mobile workforces to exchange real-time data with management and business solutions.

Here are a few real life examples of "estimates/conjecture" vs. "real-time."  Many companies still plan their mobile workforce schedules based on estimated times and job codes.  These estimates are often used to schedule thousands of personnel.  However, like the saying goes, "The battle plan is thrown out at the first shot."  Suddenly, people are sick, there is heavy traffic, the customer is not at the job site, the permit was not issued, the parts did not arrive and equipment fails.

Real-time visibility and real-time data exchanges via mobile solutions enable you to react and solve problems that arise in real-time and to use complete or at least more complete data.  Managing a real-time enterprise is different.  It requires thinking about how business processes will be different when data is real-time.  It requires different management processes, styles and strategies.

I recorded a Video Comments last week on the subject of conjecture and the real-time enterprise that you may also find interesting.



*************************************************************
Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Commerce News Weekly - Week of December 19, 2011

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to Prosper Mobile Insights, 23.5 percent of smartphone and tablet owners say their device has been an integral part of their holiday shopping experience so far and they could not shop without it. Read Original Content

Mobile shopping has been one of the hottest trends of 2011, and there are no signs of it slowing down. After rising more than 90 percent this year, mobile commerce will grow at a rate of 73.1 percent in 2012, according to eMarketer. Read Original Content

Jos. A. Bank saw mobile traffic increase 3,000 percent on Black Friday compared to its daily traffic. The retailer revealed its mobile site earlier this year after experimenting with mobile coupons, an iPhone application and in-store campaigns. Jos. A. Bank’s mobile site was developed by 5th Finger. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Department store chain Nordstrom has updated its iPhone application to offer a holiday guide to users, likely aiming to increase last minute mobile commerce sales leading up to Christmas. Read Original Content
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Interviews with Kevin Benedict