The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week. I am specifically targeting market size and market trend information.
Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Oracle is claiming $2.6 billion in patent and copyright infringement damages related to its ongoing intellectual property skirmish with Google over the Android mobile operating system. Read Original Content.
Total consumer and advertiser money spent on location-based services could make the sector a $10 billion industry by 2016, according to a new report from Strategy Analytics. Read Original Content.
A recent study by Nielsen has found that during the past three months smartphones outsold traditional cell phones for the first time ever. Read Original Content.
According to BIA/Kelsey, total U.S. mobile ad spending will grow from $790 million in 2010 to $4 billion in 2015. Read Original Content.
According to a Gartner report, global mobile advertisement spending is projected to double in 2011 to $3.3 billion due a more favorable market and by 2015 it could reach $20.6 billion. Read Original Content.
Within the past three years over 4.5 billion apps have been downloaded to Android smartphones. Read Original Content.
Kevin Benedict is a TCS futurist, humorist and lecturer focused on the signals and foresight that emerge as society, geopolitics, economies, science, technology, environment, and philosophy converge.
Real Estate Companies and Enterprise Mobility
I read today that the Inland Real Estate Group of Companies, Inc., was a recipient of a Digie Award at the Realcomm 2011 tradeshow last week. The award recognizes Inland’s achievements in mobilizing business data and property management information. Never heard of the Digie Award? Me neither, but it honors companies, projects and solutions that represent the most innovative use of technology and automation in commercial and corporate real estate.
Their enterprise mobility solution is said to enhance the productivity of property managers, maintenance supervisors and leasing agents. What was the problem? They were using JD Edwards ERP system and custom built SQL data warehouses in the office, but they printed expensive and out-of-date paper reports to use in the field.
The mobile solution they chose was from Webalo. Now, once on site, employees can use a mobile solution on their smartphones to check the current status of rent receivables, review upcoming lease expiration's, check on outstanding work orders for repairs and improvements, look up and contact approved vendors, access staff and tenant phone numbers and review the history and status of onsite safety equipment. Those are a lot of different business processes that are all supported in one solution.
The article said the Webalo solution connected the existing enterprise with the most current data to the employees’ smartphones without creating mobile apps, and without incurring the expense of traditional mobile development. Without creating mobile apps? Hummm....how do they do it? Here is what their website says, "The Webalo Client automatically generates an interface that’s compatible with the user's device to provide interaction with enterprise applications."
Inland’s John Bedlek said, “In the current difficult economic climate, we were able to quickly and economically provide better service to tenants, more information to property managers and leasing agents and most importantly, greater value to investors.”
I find this model very interesting. You configure your interface to the back end systems in a cloud-based configuration tool, and then the user interface is generated for your mobile device, and you have access to your data. They claim simple mobile projects can be done in hours or days if you have the right business analyst available to help you access and find the right data. Interesting indeed!
You can read the full press release here.
Upcoming Events
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011
Whitepapers of Note
The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services
Recorded Webinars of Note
3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
*************************************************************
Their enterprise mobility solution is said to enhance the productivity of property managers, maintenance supervisors and leasing agents. What was the problem? They were using JD Edwards ERP system and custom built SQL data warehouses in the office, but they printed expensive and out-of-date paper reports to use in the field.
The mobile solution they chose was from Webalo. Now, once on site, employees can use a mobile solution on their smartphones to check the current status of rent receivables, review upcoming lease expiration's, check on outstanding work orders for repairs and improvements, look up and contact approved vendors, access staff and tenant phone numbers and review the history and status of onsite safety equipment. Those are a lot of different business processes that are all supported in one solution.
The article said the Webalo solution connected the existing enterprise with the most current data to the employees’ smartphones without creating mobile apps, and without incurring the expense of traditional mobile development. Without creating mobile apps? Hummm....how do they do it? Here is what their website says, "The Webalo Client automatically generates an interface that’s compatible with the user's device to provide interaction with enterprise applications."
Inland’s John Bedlek said, “In the current difficult economic climate, we were able to quickly and economically provide better service to tenants, more information to property managers and leasing agents and most importantly, greater value to investors.”
I find this model very interesting. You configure your interface to the back end systems in a cloud-based configuration tool, and then the user interface is generated for your mobile device, and you have access to your data. They claim simple mobile projects can be done in hours or days if you have the right business analyst available to help you access and find the right data. Interesting indeed!
You can read the full press release here.
Upcoming Events
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011
Whitepapers of Note
The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services
Recorded Webinars of Note
3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
Mobile Commerce News Weekly - Week of July 4, 2011
The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week. I am specifically targeting market size and market trend information.
Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly
Verifone has announced that it now offers a device that turns a tablet into a form of checkout register. The device has both a magnetic device for swiping credit cards as well as NFC capability for mobile payments. Read Original Content.
Despite being unprofitable, Square, the manufacturer of the small credit card reader that attaches to smartphones, is valued at $1.6 billion. Read Original Content.
Asia continues to contain the largest number of mobile phone users who make mobile payments. Currently there are 1.8 billion worldwide mobile phone users who make purchases via a mobile device. By 2015 the Wireless Federation expects there to be 2.5 billion. Read Original Content.
PayPal president Scott Thompson has said that by 2015 paper currency in the United States will nearly become obsolete as the popularity of mobile payments continues to rise. Read Original Content.
Analyst firm Juniper Research has revealed figures predicting that by 2015, the number of people using mobile payment services will have risen by 40 percent to 2.5 billion. Read Original Content.
MasterCard and CSI Enterprises are expected to release a handful of new mobile payments applications for Android, BlackBerry and iOS this summer, but it's unclear whether or not the apps will employ NFC for payment transactions or another technology. Read Original Content.
Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly
Verifone has announced that it now offers a device that turns a tablet into a form of checkout register. The device has both a magnetic device for swiping credit cards as well as NFC capability for mobile payments. Read Original Content.
Despite being unprofitable, Square, the manufacturer of the small credit card reader that attaches to smartphones, is valued at $1.6 billion. Read Original Content.
Asia continues to contain the largest number of mobile phone users who make mobile payments. Currently there are 1.8 billion worldwide mobile phone users who make purchases via a mobile device. By 2015 the Wireless Federation expects there to be 2.5 billion. Read Original Content.
PayPal president Scott Thompson has said that by 2015 paper currency in the United States will nearly become obsolete as the popularity of mobile payments continues to rise. Read Original Content.
Analyst firm Juniper Research has revealed figures predicting that by 2015, the number of people using mobile payment services will have risen by 40 percent to 2.5 billion. Read Original Content.
MasterCard and CSI Enterprises are expected to release a handful of new mobile payments applications for Android, BlackBerry and iOS this summer, but it's unclear whether or not the apps will employ NFC for payment transactions or another technology. Read Original Content.
Social Networking and Enterprise Mobility in Less Developed Regions
I am still pondering a conversation I had last week with a manufacturing company that has 40,000 of their 80,000 employees in remote parts of the world that are not connected to the company through IT resources. They have no computers or Internet connectivity through the company. The company wants to connect with these disconnected employees. They are convinced that there is business value in connecting with them. They see mobility as a key part of their solution. Perhaps not smartphone and laptop apps kind of connectivity, but SMS.
The company believes mobility and social networking for the enterprise are the keys to improved sales, customer services, accountability, community, process improvement and information sharing.
I think the reason this is so interesting to me is that the company sees social networking via SMS as a key element to their strategy. They want groups sharing information. They want to explore all kinds of different SMS based applications that can support different business processes on simple inexpensive phones.
I understand that Sybase 365 is a Sybase solution for SMS. I really need to learn more to see if it can be used to help companies like the one mentioned above. I also need to understand if StreamWorks has an SMS component that can add value here.
What do you think?
Upcoming Events
ClickConnect APAC 2011, (Sydney, Australia) July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011
Whitepapers of Note
The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services
Recorded Webinars of Note
3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
*************************************************************
The company believes mobility and social networking for the enterprise are the keys to improved sales, customer services, accountability, community, process improvement and information sharing.
I think the reason this is so interesting to me is that the company sees social networking via SMS as a key element to their strategy. They want groups sharing information. They want to explore all kinds of different SMS based applications that can support different business processes on simple inexpensive phones.
I understand that Sybase 365 is a Sybase solution for SMS. I really need to learn more to see if it can be used to help companies like the one mentioned above. I also need to understand if StreamWorks has an SMS component that can add value here.
What do you think?
Upcoming Events
ClickConnect APAC 2011, (Sydney, Australia) July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011
Whitepapers of Note
The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services
Recorded Webinars of Note
3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
Recruitment and Enterprise Mobility
I was surprised this past month, while participating in the SAP PCN Enterprise Mobility round tables at SAPPHIRENOW 2011, to hear from a number of very large SAP customers that recruiting is impacted by how much enterprise mobility is supported by a company. I had just not connected the dots.
They said young talent just graduating from the university does not want to work for a company that is not able to support their favorite mobile devices. Being told that a company will not support integration on their iPhone or iPad just does not seem right to them. It seems old fashion and out of step with the times.
I had not thought of recruiting as a motivator for enterprise mobility. I had not thought of mobility ROIs in terms of being able to recruit top talent. After thinking about it though it makes sense to me. My wife already looks unfavorably on companies that don't have a mobile app. She feels they are not providing good customer service if they don't have an application.
Here is an example, we accumulate Marriott hotel award points. My wife wanted a Marriott mobile app to check on awards points and to make reservations. We could find no mobile app. She was baffled that Marriott would not support a mobile application and thought it was a poor representation of their business for not having one.
In our house, Amazon.com's mobile application is used weekly to purchase household items and books. Our purchases have gone up dramatically as a result of Amazon's mobile app. We participate in Amazon.com's free shipping program and we know our FedEx and UPS drivers well.
Getting back on the subject of recruitment and mobile applications. People are spending more time on mobile devices today than desktops. People are spending more time on social networking applications on mobile devices than on desktops. The mobile device is much more than just a business tool today. It is a portal into a person's life. People will not look favorably on a company that does not support this portal in the manner their accustomed to.
Do you agree or disagree?
Upcoming Events
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011
Whitepapers of Note
The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services
Recorded Webinars of Note
3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
*************************************************************
They said young talent just graduating from the university does not want to work for a company that is not able to support their favorite mobile devices. Being told that a company will not support integration on their iPhone or iPad just does not seem right to them. It seems old fashion and out of step with the times.
I had not thought of recruiting as a motivator for enterprise mobility. I had not thought of mobility ROIs in terms of being able to recruit top talent. After thinking about it though it makes sense to me. My wife already looks unfavorably on companies that don't have a mobile app. She feels they are not providing good customer service if they don't have an application.
Here is an example, we accumulate Marriott hotel award points. My wife wanted a Marriott mobile app to check on awards points and to make reservations. We could find no mobile app. She was baffled that Marriott would not support a mobile application and thought it was a poor representation of their business for not having one.
In our house, Amazon.com's mobile application is used weekly to purchase household items and books. Our purchases have gone up dramatically as a result of Amazon's mobile app. We participate in Amazon.com's free shipping program and we know our FedEx and UPS drivers well.
Getting back on the subject of recruitment and mobile applications. People are spending more time on mobile devices today than desktops. People are spending more time on social networking applications on mobile devices than on desktops. The mobile device is much more than just a business tool today. It is a portal into a person's life. People will not look favorably on a company that does not support this portal in the manner their accustomed to.
Do you agree or disagree?
Upcoming Events
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011
Whitepapers of Note
The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services
Recorded Webinars of Note
3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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